YouTube for Business: Getting Started

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This is an introduction to YouTube for business, including how to set up an account and upload a video. A narrated YouTube version has been inserted prior to the first slide.
Narrated version only: http://bit.ly/YouTube4Biz

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YouTube for Business: Getting Started

  1. 1. Getting Started with:<br />
  2. 2. YouTube is BIG<br />More than 35 hours of YouTube uploaded every MINUTE<br />(More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years)<br />More than 2 BILLION Views a Day<br />
  3. 3. YouTube is<br />FREE<br />
  4. 4. Feeling likeRip Van Winkle?<br />Wordpress<br />LinkedIn<br />YouTube<br />Facebook<br />Twitter<br />
  5. 5. Happy 6th Birthday!<br />
  6. 6. YouTube for Business<br />Build relationships: <br /><ul><li>Inform—about your business, events
  7. 7. Educate—how to’s, demos
  8. 8. Entertain—connect with your target audience</li></li></ul><li>Inform (engage)<br />
  9. 9. Inform (engage)<br />
  10. 10. Educate (engage)<br />
  11. 11. Educate (engage)<br />
  12. 12. Entertain (engage)<br />
  13. 13. Entertain (engage)<br />“Dorky” Official book launch on my blog<br />Yes, <br />that is a frisbee<br />
  14. 14. How would you use<br />?<br />
  15. 15. YouTube Action Plan<br /> Watch videos at youtube.com<br /> Sign up (you don’t have to post videos)<br /> Get Equipment (e.g. Flip camcorder, web cam)<br /> Create Content: Shorter (<2 minutes) is better<br /> Expand your reach: Put video in your website, blog and in other social media<br />
  16. 16. Get a YouTube Account<br />1. Go to Youtube.com<br />2. Click on “Create Account”<br />
  17. 17. Set Up Your Account<br />Choose Your Username carefully!<br />Put in your information. Only one account per email address<br />
  18. 18. Set up a Google Account <br />
  19. 19. Confirm Your Account<br />
  20. 20. Access Channel Information<br />
  21. 21. Optional:Add a picture and more <br />
  22. 22. Optional: Customize Your Channel<br />
  23. 23. Optional: Adjust settings <br />
  24. 24. Optional:Add Channel Tags (Settings) <br />Tags are keywords used to help people find your channel<br />
  25. 25. Not Optional:Hit “SAVE”<br />
  26. 26. Optional:Change colors <br />
  27. 27. Example of color change and logo added<br />
  28. 28. Confused?<br />Click on <br />“Official YouTube Help Center” or just scroll down to “Help” on a YouTube page<br />
  29. 29. Basic Equipment<br />HD Camcorder<br />FLIP is Easy to use, but lacks ext. mic<br />Tripod<br />Research your equipment options!<br />
  30. 30. Editing Software (research)<br />Free software:<br />Camera software<br />Windows Movie Maker<br />iMovie (for Apple)<br />
  31. 31. Make, Edit and then Upload!<br />15-minute limit<br />
  32. 32. How to Upload: Step 1<br />Click on “Upload”<br />
  33. 33. How to Upload: Step 2<br />Click the Upload video button to browse for the video file you'd like to upload. Select the file you want to upload and click Open. Or, drag and drop videos.<br />
  34. 34. How to Upload: Optional Info<br />
  35. 35. How to Upload: Privacy options<br />
  36. 36. How to Upload<br />
  37. 37. Need to Edit Video Options?<br />
  38. 38. From “My Videos”Click on “Edit” <br />
  39. 39. Social Media Sharing<br />Click on “Share”<br />Click on “Embed” for website code<br />
  40. 40. YouTube on Your Website<br />
  41. 41. Start Small, Take Baby Steps<br />
  42. 42. YouTube Action Plan<br /> Watch videos at youtube.com<br /> Sign up (you don’t have to post videos)<br /> Get Equipment (e.g. Flip camcorder, web cam, tripod)<br /> Create Content: Shorter (<2 minutes) is better<br /> Expand your reach: Put video in your website, blog and in other social media<br />

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