How to use you tube for social media

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This is a presentation on using YouTube videos to garner attention, both media and community interest in public health causes. Videos can be used for social media and for advocacy purposes.

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  • YouTube was created in 2005 as a free video sharing website.
  • How to use you tube for social media

    1. 1. How to use YouTube for Social Marketing and Advocacy Sukhdeep Jassar
    2. 2. OBJECTIVES <ul><li>By the end of this session you will know how to: </li></ul><ul><li>Effectively use YouTube for your campaign </li></ul><ul><li>Post your amazing video on YouTube </li></ul><ul><li>Embed YouTube video on your website (Our Blog) </li></ul>
    3. 3. Why YouTube? <ul><li>Generate awareness TTM (Pre-contemplation to Contemplation) Create discussion around the issue </li></ul><ul><li>Low cost compared to paying for air time </li></ul><ul><li>If promoted effectively than access to large audience </li></ul>
    4. 4. Limitations of YouTube <ul><li>Is generally not as effective as moving people into ACTION. </li></ul><ul><li>If the video is done poorly or not marketed it will flop. </li></ul>
    5. 5. The only time in healthcare you want something to go viral…. <ul><li>Have a professional make the video </li></ul><ul><li>Create a Website for follow up on an issue and post it on the description for your YouTube page </li></ul><ul><li>Use Facebook, Badges, Widgets, Twitter </li></ul><ul><li>Earn some media! Use local newspapers, radio stations for advertising your video </li></ul><ul><li>Search Engine Optimization, have a tech savvy person improve the visibility of your webpage in search engines </li></ul>
    6. 6. How to Post a Video on YouTube <ul><li>Make Your Video *It cannot be longer than 15 min or larger than 2 GB. </li></ul><ul><li>Upload the video onto your computer. </li></ul><ul><li>The video needs to be in the following formats: .mov, .avi, .mpg, .wmv </li></ul>
    7. 7. How to Post a Video on YouTube Cont’d <ul><li>Create a YouTube Account (or Login) Go to: www.youtube.com Select “Create Account” on the right hand side (You can use your Google account to log in). </li></ul><ul><li>Click on “Upload” at the top of the screen </li></ul><ul><li>You can drag or drop a video onto the page </li></ul>
    8. 8. How to Post a Video on YouTube cont’d <ul><li>Name the video – use words that people will search </li></ul><ul><li>Describe the video, the longer the description, the higher the chance of your video getting hits. Also include your website here. </li></ul><ul><li>Tags - very important, use as many as you can so your video shows up when people search </li></ul>
    9. 9. How to Post a Video on YouTube cont’d <ul><li>Choose a category for your video </li></ul><ul><li>Select “share your video with the world” </li></ul><ul><li>Save changes </li></ul><ul><li>You have uploaded your first video to YouTube! </li></ul>
    10. 10. How to Embed your YouTube Video on Wordpress <ul><li>You will need your Embedded HTML Code from your video on YouTube </li></ul><ul><ul><li>Login to YouTube </li></ul></ul><ul><ul><li>Find the video you would like to post on your blog </li></ul></ul><ul><ul><li>Right click on the video -> “copy embed html” </li></ul></ul>
    11. 11. How to Embed YouTube video cont’d <ul><li>Embed the Video on your Blog while creating a page for future YouTube videos </li></ul><ul><ul><li>Log in to your Wordpress Blog </li></ul></ul><ul><ul><li>Under “My Accounts” Select “Dashboard” </li></ul></ul><ul><ul><li>Select “Pages” and “Add new” </li></ul></ul><ul><ul><li>Title your page ie) YouTube Videos </li></ul></ul><ul><ul><li>Select “HTML” </li></ul></ul><ul><ul><li>Paste your Embed HTML Code </li></ul></ul><ul><ul><li>Publish the page </li></ul></ul>
    12. 12. How to Embed your YouTube Video Insert Code Here Title for Page goes here Select HTML here Publish
    13. 13. Key Points <ul><li>A YouTube video is only part of your social marketing or advocacy campaign. Use a website, blog, Twitter, Facebook and other web 2.0 technologies for follow-up to your video. </li></ul><ul><li>Have a professional make your video. </li></ul><ul><li>Earn media in order to spread your video virally </li></ul><ul><li>Link your YouTube video to your website and also post your YouTube videos on your website </li></ul>
    14. 14. Additional Resources <ul><li>Abroms, L., Schiavo, R., & Lefebvre, C. (2008). New media cases in cases in public health communication & marketing: the promise and the potential. Cases in Public Health Communication & Marketing , 2, 3 – 10. </li></ul><ul><li>Burke, S. & Snyder, S. (2008). YouTube: An innovative learning resource for college health education courses. International Electronic Journal of Health Education , 11, 39 – 46. </li></ul><ul><li>Galer-Unti, R. (2010). Advocacy 2.0: Advocating in the digital age. Health Promotion Practice, 11, 784 – 787. DOI: 10.1177/1524839910386952 </li></ul>

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