How to use you tube for social media


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This is a ppt presentation on how to use You Tube effectively to garner media and community awareness around an issue. Videos can also be used to promote discussion and action on specific social and health issues.

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  • YouTube was created in 2005 as a free video sharing website.
  • How to use you tube for social media

    1. 1. How to use YouTube for Social Marketing and Advocacy Sukhdeep Jassar
    2. 2. OBJECTIVES <ul><li>By the end of this session you will know how to: </li></ul><ul><li>Effectively use YouTube for your campaign </li></ul><ul><li>Post your amazing video on YouTube </li></ul><ul><li>Embed YouTube video on your website (Our Blog) </li></ul>
    3. 3. Why YouTube? <ul><li>Generate awareness TTM (Pre-contemplation to Contemplation) Create discussion around the issue </li></ul><ul><li>Low cost compared to paying for air time </li></ul><ul><li>If promoted effectively than access to large audience </li></ul>
    4. 4. Limitations of YouTube <ul><li>Is generally not as effective as moving people into ACTION. </li></ul><ul><li>If the video is done poorly or not marketed it will flop. </li></ul>
    5. 5. The only time in healthcare you want something to go viral…. <ul><li>Have a professional make the video </li></ul><ul><li>Create a Website for follow up on an issue and post it on the description for your YouTube page </li></ul><ul><li>Use Facebook, Badges, Widgets, Twitter </li></ul><ul><li>Earn some media! Use local newspapers, radio stations for advertising your video </li></ul><ul><li>Search Engine Optimization, have a tech savvy person improve the visibility of your webpage in search engines </li></ul>
    6. 6. How to Post a Video on YouTube <ul><li>Make Your Video *It cannot be longer than 15 min or larger than 2 GB. </li></ul><ul><li>Upload the video onto your computer. </li></ul><ul><li>The video needs to be in the following formats: .mov, .avi, .mpg, .wmv </li></ul>
    7. 7. How to Post a Video on YouTube Cont’d <ul><li>Create a YouTube Account (or Login) Go to: Select “Create Account” on the right hand side (You can use your Google account to log in). </li></ul><ul><li>Click on “Upload” at the top of the screen </li></ul><ul><li>You can drag or drop a video onto the page </li></ul>
    8. 8. How to Post a Video on YouTube cont’d <ul><li>Name the video – use words that people will search </li></ul><ul><li>Describe the video, the longer the description, the higher the chance of your video getting hits. Also include your website here. </li></ul><ul><li>Tags - very important, use as many as you can so your video shows up when people search </li></ul>
    9. 9. How to Post a Video on YouTube cont’d <ul><li>Choose a category for your video </li></ul><ul><li>Select “share your video with the world” </li></ul><ul><li>Save changes </li></ul><ul><li>You have uploaded your first video to YouTube! </li></ul>
    10. 10. How to Embed your YouTube Video on Wordpress <ul><li>You will need your Embedded HTML Code from your video on YouTube </li></ul><ul><ul><li>Login to YouTube </li></ul></ul><ul><ul><li>Find the video you would like to post on your blog </li></ul></ul><ul><ul><li>Right click on the video -> “copy embed html” </li></ul></ul>
    11. 11. How to Embed YouTube video cont’d <ul><li>Embed the Video on your Blog while creating a page for future YouTube videos </li></ul><ul><ul><li>Log in to your Wordpress Blog </li></ul></ul><ul><ul><li>Under “My Accounts” Select “Dashboard” </li></ul></ul><ul><ul><li>Select “Pages” and “Add new” </li></ul></ul><ul><ul><li>Title your page ie) YouTube Videos </li></ul></ul><ul><ul><li>Select “HTML” </li></ul></ul><ul><ul><li>Paste your Embed HTML Code </li></ul></ul><ul><ul><li>Publish the page </li></ul></ul>
    12. 12. How to Embed your YouTube Video Insert Code Here Title for Page goes here Select HTML here Publish
    13. 13. Key Points <ul><li>A YouTube video is only part of your social marketing or advocacy campaign. Use a website, blog, Twitter, Facebook and other web 2.0 technologies for follow-up to your video. </li></ul><ul><li>Have a professional make your video. </li></ul><ul><li>Earn media in order to spread your video virally </li></ul><ul><li>Link your YouTube video to your website and also post your YouTube videos on your website </li></ul>
    14. 14. Additional Resources <ul><li>Abroms, L., Schiavo, R., & Lefebvre, C. (2008). New media cases in cases in public health communication & marketing: the promise and the potential. Cases in Public Health Communication & Marketing , 2, 3 – 10. </li></ul><ul><li>Burke, S. & Snyder, S. (2008). YouTube: An innovative learning resource for college health education courses. International Electronic Journal of Health Education , 11, 39 – 46. </li></ul><ul><li>Galer-Unti, R. (2010). Advocacy 2.0: Advocating in the digital age. Health Promotion Practice, 11, 784 – 787. DOI: 10.1177/1524839910386952 </li></ul>