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2. Communication through good information design
1.
@DesDigitalWorld #designandthedigitalworld Communication through good information
design Paul Atkins Creative and Print Services Loughborough University
2.
@DesDigitalWorld #designandthedigitalworld Introduction • Did you
know that we remember 80% of what we see, yet only 20% of what we read?
3.
@DesDigitalWorld #designandthedigitalworld Introduction • The power
of visual communication is hard to ignore. A cookbook is a great example of communication design. Old school cookbook Newer cookbook
4.
@DesDigitalWorld #designandthedigitalworld The title • Your
title needs to be interesting. • It needs to sell your work. • It needs to be short. • It must be understood… …it might be the only thing that’s read!
5.
@DesDigitalWorld #designandthedigitalworld The title • TITLE
A Fourteen steps to creating an infographic for university researchers. • TITLE B Infographic creation for researchers
6.
@DesDigitalWorld #designandthedigitalworld Content • First you
need the right content. • Target your audience with short, punchy and interesting facts. • Let images and data tell a story, take the reader on a journey. • Plan it out!
7.
@DesDigitalWorld #designandthedigitalworld Content • How much
data do you have? • What elements do you want to use? • Who are you trying to reach? • What is the point of your infographic? • Brainstorming can help!
8.
@DesDigitalWorld #designandthedigitalworld Design • Simple information
helps understanding. Show it rather than write it. • Consistency ‘and’ or ‘&’… …its about attention to detail! • Limit your fonts. • Colour – less is more.
9.
@DesDigitalWorld #designandthedigitalworld Design • Don’t neglect
white space. • Ensure it is visually appealing. - Stick to one style for images/graphics. • Great stats and data are vital. • Establish a hierarchy, connect the information and give a flow.
10.
@DesDigitalWorld #designandthedigitalworld Design • Consider your
content. Is it good or bad?
11.
@DesDigitalWorld #designandthedigitalworld
12.
@DesDigitalWorld #designandthedigitalworld
13.
@DesDigitalWorld #designandthedigitalworld
14.
@DesDigitalWorld #designandthedigitalworld
15.
@DesDigitalWorld #designandthedigitalworld
16.
@DesDigitalWorld #designandthedigitalworld
17.
@DesDigitalWorld #designandthedigitalworld
18.
@DesDigitalWorld #designandthedigitalworld • Test it!
Ask friends and family to give you feedback. • There’s some great examples online. • Remember – good design takes time.
19.
@DesDigitalWorld #designandthedigitalworld Thank you for
listening Any questions?
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