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@DesDigitalWorld
#designandthedigitalworld
Increasing Digital Impact
Through Video
Going Further with Video
Kyle Harringto...
@DesDigitalWorld
#designandthedigitalworld
Why Video?
• Communicate your research to a wider audience
• Make conference pr...
@DesDigitalWorld
#designandthedigitalworld
Should I Make My Own Channel?
+ Create your own following
+ Discuss your own sp...
@DesDigitalWorld
#designandthedigitalworld
…Or should I get involved in
existing projects?
+ More guaranteed views
+ No vi...
@DesDigitalWorld
#designandthedigitalworld
Who makes the videos?
• Dedicated Video Bloggers:
• Digital Media Outlets:
• Re...
@DesDigitalWorld
#designandthedigitalworld
Case Study 1: VSauce
Type: Short Science Video Blogs
Example Video: The Science...
@DesDigitalWorld
#designandthedigitalworld
Case Study 2: TEDx
Type: Short Lectures/Presentations
Example Video: Bio-Inspir...
@DesDigitalWorld
#designandthedigitalworld
Case Study 3: Stanford
Type: Full Lectures/Presentations/Short Videos
Example V...
@DesDigitalWorld
#designandthedigitalworld
Content
Brand
Engagement
The Relationship Between Viewer Engagement,
Branding a...
@DesDigitalWorld
#designandthedigitalworld
What is My ‘Brand’?
• Be consistent (across platforms)
• Use anchor points; log...
@DesDigitalWorld
#designandthedigitalworld
Using Existing Work
Your Research
Journal/Confe
rence Papers
Magazine
Articles/...
@DesDigitalWorld
#designandthedigitalworld
Make the Content Appropriate
• Who is the video for and what are the aims?
• Br...
@DesDigitalWorld
#designandthedigitalworld
How long should my video be?
• As a rule of thumb; should be as short as possib...
@DesDigitalWorld
#designandthedigitalworld
How do I increase Engagement?
• The first 24 hours is critical; search algorith...
@DesDigitalWorld
#designandthedigitalworld
Final Remarks
• Youtube is the largest video repository and one of the
most tra...
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5. Increasing Digital Impact through Video Slide 1 5. Increasing Digital Impact through Video Slide 2 5. Increasing Digital Impact through Video Slide 3 5. Increasing Digital Impact through Video Slide 4 5. Increasing Digital Impact through Video Slide 5 5. Increasing Digital Impact through Video Slide 6 5. Increasing Digital Impact through Video Slide 7 5. Increasing Digital Impact through Video Slide 8 5. Increasing Digital Impact through Video Slide 9 5. Increasing Digital Impact through Video Slide 10 5. Increasing Digital Impact through Video Slide 11 5. Increasing Digital Impact through Video Slide 12 5. Increasing Digital Impact through Video Slide 13 5. Increasing Digital Impact through Video Slide 14 5. Increasing Digital Impact through Video Slide 15

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5. Increasing Digital Impact through Video

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Kyle Harrington
Design and the Digital World - Session 4

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5. Increasing Digital Impact through Video

  1. 1. @DesDigitalWorld #designandthedigitalworld Increasing Digital Impact Through Video Going Further with Video Kyle Harrington – PhD Student, Human Factors, University of Nottingham Mechanics0fThought – Video Producer
  2. 2. @DesDigitalWorld #designandthedigitalworld Why Video? • Communicate your research to a wider audience • Make conference presentations/lectures/workshops available for all interested parties after the event • Promote your Department, Institution or Research Group • Provide a “how-to” video for students or practitioners • Create a video mini-course • Use as a Summary of your work • Create a participant recruitment video
  3. 3. @DesDigitalWorld #designandthedigitalworld Should I Make My Own Channel? + Create your own following + Discuss your own specific interests in your own style + Much more freedom and flexibility + Can be used as a video portfolio of your research + Can serve as a launch pad for other projects - Can take a while to build a following - Need to create regular videos - May require video editing skills - No guaranteed viewership
  4. 4. @DesDigitalWorld #designandthedigitalworld …Or should I get involved in existing projects? + More guaranteed views + No video editing skills required + Gives a chance to network + Not as time consuming, no commitment - Less likely to build your own following - Limited in terms of style and content - Requires knowing the right people
  5. 5. @DesDigitalWorld #designandthedigitalworld Who makes the videos? • Dedicated Video Bloggers: • Digital Media Outlets: • Research Departments and Institutions: • Individual Researchers:
  6. 6. @DesDigitalWorld #designandthedigitalworld Case Study 1: VSauce Type: Short Science Video Blogs Example Video: The Science of Awkwardness Typical Video Length: 8-12mins Subscribers: 8.6M Summary: VSauce often begins his videos with an interesting but slightly unusual question. Throughout the video he examines various aspects of the subject by appealing to scientific evidence from a multitude of different fields. His videos are ‘light-hearted’ but still contain serious science.
  7. 7. @DesDigitalWorld #designandthedigitalworld Case Study 2: TEDx Type: Short Lectures/Presentations Example Video: Bio-Inspired Robots Typical Video Length: 10-20mins Subscribers: 2.2M Summary: TEDx presentations are a series of independently organised events loosely affiliated with TEDtalks. Many academic and industrial organisations hold their own TEDx events and talks are on a wide variety of topics.
  8. 8. @DesDigitalWorld #designandthedigitalworld Case Study 3: Stanford Type: Full Lectures/Presentations/Short Videos Example Video: Stanford researchers solve the mystery of the dancing droplets Typical Video Length: 2-90mins Subscribers: 440k Summary: Stanford regularly uploads full lecture series, external speaker presentations and short videos detailing specific projects.
  9. 9. @DesDigitalWorld #designandthedigitalworld Content Brand Engagement The Relationship Between Viewer Engagement, Branding and Content Content: The most important aspect of your channel. This should be your PRIMARY consideration Brand: Derived from content, this should help you to deliver a consistent message Engagement: Form contacts with similar interests, stay active in relevant communities.
  10. 10. @DesDigitalWorld #designandthedigitalworld What is My ‘Brand’? • Be consistent (across platforms) • Use anchor points; logo, music, intro sequence, Backdrop • Provides a point of reference • Visitors develop expectations • Enthusiasm is contagious • Having a personality is a plus!
  11. 11. @DesDigitalWorld #designandthedigitalworld Using Existing Work Your Research Journal/Confe rence Papers Magazine Articles/Blogs Technical Reports/Confe rence Posters Videos Interested Laymen Researchers in Your Field Practioners, Researchers Outside Your Field More Technical/Academic Work Output Audience
  12. 12. @DesDigitalWorld #designandthedigitalworld Make the Content Appropriate • Who is the video for and what are the aims? • Breadth not Depth • Set the context • Pretend you are explaining something to your past-self! • Use visuals to illustrate more complex points and hold the viewers attention • Good content is a must; perfect content is impossible • Remember, you are not “selling something”; give the audience the content. Traditional promotional style videos do not attract a large audience. (Can be useful in some circumstances)
  13. 13. @DesDigitalWorld #designandthedigitalworld How long should my video be? • As a rule of thumb; should be as short as possible… • But…depends upon the content, style and expected audience. • 8-10 minutes is appropriate for most videos • Lectures and conferences presentations can be posted at full length • Remember, longer videos mean much much longer upload times!
  14. 14. @DesDigitalWorld #designandthedigitalworld How do I increase Engagement? • The first 24 hours is critical; search algorithms favour newer content • When will your audience be watching? • Make sure video filename, tags and description are optimised • Personalised thumbnail and inspiring video title • Like your own video! • Connect your profiles (twitter, facebook, linkedin) • Share the video; twitter, wordpress, LinkedIn, StumbleUpon, Google+, Facebook(Groups) • Allow for comments and respond to them, (especially critical comments) but do not “feed the trolls”. Regularly delete highly offensive or inappropriate comments. • Participate in collaborations with other channels
  15. 15. @DesDigitalWorld #designandthedigitalworld Final Remarks • Youtube is the largest video repository and one of the most trafficked websites, videos can reach millions! • Reuse and repurpose • What would you want to watch? • Think about how you can make your videos unique • You are not “selling” your content, you are sharing it! • Make sure all every social media page is connected • Collaborate with others • Perfectionism can be a curse!

Kyle Harrington Design and the Digital World - Session 4

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