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Increasing Digital Impact
Going Further with Video
Kyle Harrington – PhD Student, Human Factors, University of
Mechanics0fThought – Video Producer
• Communicate your research to a wider audience
• Make conference presentations/lectures/workshops
available for all interested parties after the event
• Promote your Department, Institution or Research Group
• Provide a “how-to” video for students or practitioners
• Create a video mini-course
• Use as a Summary of your work
• Create a participant recruitment video
Should I Make My Own Channel?
+ Create your own following
+ Discuss your own specific interests in your own style
+ Much more freedom and flexibility
+ Can be used as a video portfolio of your research
+ Can serve as a launch pad for other projects
- Can take a while to build a following
- Need to create regular videos
- May require video editing skills
- No guaranteed viewership
…Or should I get involved in
+ More guaranteed views
+ No video editing skills required
+ Gives a chance to network
+ Not as time consuming, no commitment
- Less likely to build your own following
- Limited in terms of style and content
- Requires knowing the right people
Who makes the videos?
• Dedicated Video Bloggers:
• Digital Media Outlets:
• Research Departments and Institutions:
• Individual Researchers:
Case Study 1: VSauce
Type: Short Science Video Blogs
Example Video: The Science of Awkwardness
Typical Video Length: 8-12mins
Summary: VSauce often begins his videos with an
interesting but slightly unusual question. Throughout the
video he examines various aspects of the subject by
appealing to scientific evidence from a multitude of different
fields. His videos are ‘light-hearted’ but still contain serious
Case Study 2: TEDx
Type: Short Lectures/Presentations
Example Video: Bio-Inspired Robots
Typical Video Length: 10-20mins
Summary: TEDx presentations are a series of
independently organised events loosely affiliated with
TEDtalks. Many academic and industrial organisations hold
their own TEDx events and talks are on a wide variety of
Case Study 3: Stanford
Type: Full Lectures/Presentations/Short Videos
Example Video: Stanford researchers solve the mystery of
the dancing droplets
Typical Video Length: 2-90mins
Summary: Stanford regularly uploads full lecture series,
external speaker presentations and short videos detailing
The Relationship Between Viewer Engagement,
Branding and Content
Content: The most important aspect of
your channel. This should be your
Brand: Derived from content, this
should help you to deliver a consistent
Engagement: Form contacts with
similar interests, stay active in relevant
What is My ‘Brand’?
• Be consistent (across platforms)
• Use anchor points; logo, music, intro
• Provides a point of reference
• Visitors develop expectations
• Enthusiasm is contagious
• Having a personality is a plus!
Using Existing Work
Outside Your Field
Make the Content Appropriate
• Who is the video for and what are the aims?
• Breadth not Depth
• Set the context
• Pretend you are explaining something to your past-self!
• Use visuals to illustrate more complex points and hold the
• Good content is a must; perfect content is impossible
• Remember, you are not “selling something”; give the audience
the content. Traditional promotional style videos do not attract
a large audience. (Can be useful in some circumstances)
How long should my video be?
• As a rule of thumb; should be as short as possible…
• But…depends upon the content, style and expected
• 8-10 minutes is appropriate for most videos
• Lectures and conferences presentations can be posted
at full length
• Remember, longer videos mean much much longer
How do I increase Engagement?
• The first 24 hours is critical; search algorithms favour newer content
• When will your audience be watching?
• Make sure video filename, tags and description are optimised
• Personalised thumbnail and inspiring video title
• Like your own video!
• Connect your profiles (twitter, facebook, linkedin)
• Share the video; twitter, wordpress, LinkedIn, StumbleUpon, Google+,
• Allow for comments and respond to them, (especially critical comments)
but do not “feed the trolls”. Regularly delete highly offensive or
• Participate in collaborations with other channels
• Youtube is the largest video repository and one of the
most trafficked websites, videos can reach millions!
• Reuse and repurpose
• What would you want to watch?
• Think about how you can make your videos unique
• You are not “selling” your content, you are sharing it!
• Make sure all every social media page is connected
• Collaborate with others
• Perfectionism can be a curse!
Design and the Digital World - Session 4