Portfolios for the Technical Communicator

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Your portfolio is your most important tool to show your talents, abilities, and breadth of experience. We'll discuss different types of portfolios, what types of projects to include, branding through your portfolio, leveraging social media, and using your portfolio to get a job, project, or client.

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Portfolios for the Technical Communicator

  1. Professional PortfoliosLouellen S. Coker Content Solutions
  2. Finding Your Speaker Web: www.yourcontentsolutions.com   Blog: www.yourcontentnotes.com   LinkedIn: louellencoker   Facebook: ContentSolutions   Twitter: @ContentNotes, @LouellenC YouTube: ContentSolutions Slideshare: ContentSolutions@ContentNotes,  #stc12      
  3. What we’ll discuss •  Purpose •  Options •  Selection •  Presentation •  Protection •  Case Studies •  Q&A@ContentNotes,  #stc12      
  4. Purpose@ContentNotes,  #stc12      
  5. What YOU want •  Intrigue •  Call to Action •  Showcase •  Get a Gig@ContentNotes,  #stc12      
  6. What employers want Can you alleviate our current need? @ContentNotes,  #stc12      
  7. Portfolio Options@ContentNotes,  #stc12      
  8. Archive Coffee Shop Elevator @ContentNotes,  #stc12         Presentation
  9. @ContentNotes,  #stc12      
  10. @ContentNotes,  #stc12      
  11. Website or Blog@ContentNotes,  #stc12      
  12. Selection@ContentNotes,  #stc12      
  13. First steps, FIRST •  Know your audience •  Know your goal •  Know your work •  Know your capabilities (and how you’re different!)@ContentNotes,  #stc12      
  14. What projects do I consider? •  Those that the hiring person wants to see •  Those for which you won an award •  Those created in your day job •  Those created for volunteer organizations •  Those created specifically for your portfolio •  Those created for fun •  EVERYTHING and ANYTHING@ContentNotes,  #stc12      
  15. What projects do I include? •  Pieces that speak for themselves •  Pieces that translate across platforms •  Pieces that show skills •  Pieces that show interpersonal skills •  Piece that is the product of a difficult situation@ContentNotes,  #stc12      
  16. YOUR work •  Select pieces that are relevant to varied audiences •  Reflect about process •  Blog in deeper detail about process •  Show level of professionalism@ContentNotes,  #stc12      
  17. Proprietary information •  GET PERMISSION •  Limit to outward facing information •  Redact if necessary •  Collect as you go@ContentNotes,  #stc12      
  18. @ContentNotes,  #stc12      
  19. Presentation@ContentNotes,  #stc12      
  20. Present your work •  Determine a presentation theme •  Organize your works in a logical manner •  Compile your artifacts in a consistent manner@ContentNotes,  #stc12      
  21. Essential elements •  Cover Page – must have name; may have your mission statement, short introduction, or bio •  Table of Contents •  Navigation – some method to guide a reviewer through your artifacts •  Artifacts – your best (mostly) •  Reflection – optional@ContentNotes,  #stc12      
  22. Tools •  Software for capturing/creating pieces –  Open source –  Office products –  Adobe Suite products •  Wireframing/Organization tools –  Mindmeister for mind-mapping (www.mindmeister.com) –  Jumpstart for wireframing (www.jumpstart.com) –  Toodledo for project management (www.toodledo.com) –  Basecamp for project management (www.basecamphq.com)@ContentNotes,  #stc12      
  23. Tools, cont. •  Online services •  Social Media –  www.elance.com –  LinkedIn.com –  www.behance.com –  Facebook.com –  www.qfolio.com –  Slideshare.net –  YouTube.com –  Flikr.com –  Wordpress.org/Blogger@ContentNotes,  #stc12      
  24. Finding the Muscle •  Elbow grease •  Training –  Blogs and Forums –  www.lynda.com –  Use help –  Blogs –  STC Community –  Workshops Help Desks –  Trial and Error Hire  some  help  @ContentNotes,  #stc12      
  25. Put your best foot forward •  Optimize your files –  Print = CMYK 300 dpi (.tif, .psd, .eps) –  Web = RGB 72 dpi (.jpg, .png, .bmp, .gif) •  Error FREE •  Professional •  Relevant •  Appropriate@ContentNotes,  #stc12      
  26. Best practices •  Keep it simple •  Keep it organized •  Keep it succinct •  Keep it optimized •  Keep it targeted •  Keep it consistent@ContentNotes,  #stc12      
  27. Protection@ContentNotes,  #stc12      
  28. Protect intellectual property •  Watermark •  Limit scope •  Low resolution •  Remove “copy & paste” ability •  Put your footprint in the metadata •  Copyright@ContentNotes,  #stc12      
  29. Protect yourself •  NEVER leave your portfolio behind •  Make copies of portions of the artifacts in your presentation portfolio •  Organize your artifacts in a less expensive presentation folder •  Consider including a thumb drive with soft copies of included and/or larger works •  Maintain consistency when possible@ContentNotes,  #stc12      
  30. Case Studies@ContentNotes,  #stc12      
  31. Case Study: .pdf@ContentNotes,  #stc12      
  32. Case Study: HTML & .pdf@ContentNotes,  #stc12      
  33. Case Study: Website or Blog@ContentNotes,  #stc12      
  34. Case Study: Social Media@ContentNotes,  #stc12      
  35. Questions? Wri7ng   Design   Web   Solu7ons   www.yourcontentsolutions.com | 972-987-0567 @ContentNotes,  #stc12      

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