Digital portfolio shivangi-pages-deleted

1. Hello!
Meet me!
I’m an enthusiastic and organised person with a drive to
experiment with different styles. I’m somebody who can
be spotted doodling at a busy crossroad, who will wake up
happily on Monday morning because she likes her work,
who is a firm believer of ‘try and try until you succeed’ to
the extent that she successfully gave a TEDx after walking
off from the same stage.
I’m a little childlike, yet mature. I like my paper boats
well creased and my desktop clean. I might not be a
perfectionist, but I feel content only when I’ve made it as
close to perfect. Nothing makes me happier than a good
idea that strikes my head, stationary and waffles are
exceptions.
Meet me!
Hope you like me!

2. CONTENT
HelpUsGreen Art Direction
Taper Poy
Gift Box Design
DIY Incense Kit Design
Lentils Packaging
Alice In Wonderland
Silk Ikat: Branding Craft Cluster
Flipkart: Website Redesign
Coming Soon
Contact
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..07-16
..17-24
..25-34
..35-42
..43-46
..47-50
..51-58
..59
..60

3. 1 2
BRIEF:
HELPUSGREEN
ART DIRECTION
CLIENT:
KEY FIELDS:
TOOLS USED:
To direct a visual language for HelpUsGreen’s Incense
product photography to be used on their social media
handles, and to craft frames for the same.
HelpUsGreen
Art Direction, Social Media
Adobe Photoshop
RESEARCH
VISUAL LANGUAGE
SOURCING
SETUP
Looking into other brands social media handles and
analysing their grid and other elements.
The steps in process followed for this project were:
Creating a visual language for the pictures by trying and
testing different arrangements and elements.
Sourcing material and other props for the shoot.
Seting up each frame for the shoot.

4. 3 4

5. 5 6

6. 7 8
BRIEF:
TAPER POY
CLIENT:
KEY FIELDS:
TOOLS USED:
To create a hypothetical brand in category of your
choice, and to design a logo for it based on branding
research of similar brands
Taper Poy (Hypothetical)
Branding, Illustration, Logo Design
Adobe Illustrator, Adobe Photoshop
RESEARCH
BRAINSTORMING
IDEATION
LOGO DESIGN
Creating a brand for Paper Toys, the project combined
my love for toys and papercraft. Looking into brands
like Crossword, Lego and Kreeda to understand
the points to tap into the toy market, for which the
consumers are kids, but the buyers are parents.
The steps in process followed for this project were:
To decide upon the name and the logo style for the
brand.
Finalising the concept for the logo design.
To design a logo that is reflective of the brands values.

7. 9 10
BRAINSTORMING

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9. 13 14
C: 0%
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#F39200
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#662483
C: 67%
M: 58%
Y: 55%
K: 61%
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B: 58
#3A3A3A
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PanRoman Regular::: For Body-
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Century Gothic Regular:
For headings
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Century Gothic Bold:
For accent text

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BRIEF:
GIFT BOX
DESIGN
CLIENT:
KEY FIELDS:
TOOLS USED:
To design illustrations for HelpUsGreen’s gift box
based on their existing visual language, revealing the
fragrances of the particular collection.
HelpUsGreen
Illustration, Packaging
Adobe Photoshop, Adobe Illustrator
RESEARCH
VISUAL LANGUAGE
IDEATION
MOCKUPS
Looking into Gift Boxes and Combo Boxes of brands
with similar niche. Tapping into communication points
used by these.
The steps in process followed for this project were:
Understanding the graphic language and the
application on products of Helpusgreen
Generating ideas based on the fragrance classification
Making mockups to present the idea to the client

12. 19 20
ITERATIONS IDEATION

13. 21 22
CITRAL COLLECTION CLASSIC COLLECTION

14. 23 24
FLORAL COLLECTION
The Gift Box was HepUsGreen’s first product to
enter into the market after their relaunch.
The design has received a lot of appreciation from
their consumers as well as other brands, and over a
lakh boxes have been sold since October.
Hon. Vice President Venkaiah Naidu being
presented the Gift Box at InkTalk Event.
IMPACT

15. 25 26
BRIEF:
DIY INCENSE
KIT DESIGN
CLIENT:
KEY FIELDS:
TOOLS USED:
To design the packaging for HelpUsGreen’s DIY Kit
based on their existing visual language, including the
design for material inside.
HelpUsGreen
Illustration, Packaging
Adobe Photoshop, Adobe Illustrator
RESEARCH
VISUAL LANGUAGE
IDEATION
MOCKUPS
Looking into DIY and other activity kits from different
categories. Tapping into communication points used by
these.
The steps in process followed for this project were:
Understanding the graphic language and the
application on products of HelpUsGreen
Generating ideas based on the fragrance classification
Making mockups to present the idea to the client

16. 27 28
ITERATIONS

17. 29 30
FLOWER
POWDER
DESIGNS
FINAL

18. 31 32
INDIAN ROSE PATCHOULI

19. 33 34
LEMONGRASS
HelpUsGreen launched India’s first ever DIY Incense
Making Kit. These incenses are made from temple
flowers that are sorted by women who were earlier
involved in odd jobs like manual scavenging.
The Kit goes live in April 2019 and can be purchased
through their website, amazon, and qtrove.

20. 35 36
BRIEF:
LENTILS
PACKAGING
KEY FIELDS:
TOOLS USED:
To identify a daily use product and design a packaging
for it based on usage and other needs.
Branding, Illustration
Adobe Photoshop, Adobe Illustrator
RESEARCH

21. 37 38
IDEATION

22. 39 40

23. 41 42
1 2/
CUP
HABIT
TOOR DAL
COOKY
OUR MUM’S
RECIPE
MAKE
A FANCY S
ALAD
Better
than your
Boring
Diet!
You’ve
a secret
super
power!
Bye- Bye
Instant
Food!
Trip
to the
grocery
store!
Reinforcement messages as the quantity decreases.

24. 43 44
BRIEF:
ALICE IN
WONDERLAND
KEY FIELDS:
TOOLS USED:
To design a series of 4 postcards based on
the 2010 movie ‘Alice in Wonderland.
Adding another layer to the brief was a challenge
to create the postcards in a way that they created a
composition together, but can also be used individually.
Illustration, Graphic Merchandise, Print Design
Adobe Photoshop, Adobe Illustrator
BRAINSTORMING

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26. 47 48
BRIEF:
BRANDING
CRAFT CLUSTER
SILK IKAT:
KEY FIELDS:
TOOLS USED:
To design an artisan centric branding for Silk Ikat craft
artisans of Surendranagar, aimed at its promotion.
The project had to be carried out on the basis of both
primary and secondary research about the craft.
Branding, Illustration
Adobe Photoshop, Adobe Illustrator
BRAINSTORMING

27. 49 50
POSTCARDS
LOGO &

28. 51 52
BRIEF:
WEBSITE
REDESIGN
FLIPKART:
KEY FIELDS:
TOOLS USED:
To design a simple intuitive experience for online users
for a sale campaign on Flipkart.
The sale could be any popular one on Flipkart around
the calendar. The visual appeal should evoke a sense of
urgency, as well as celebration.
UI/UX
Adobe Photoshop, Adobe Illustrator
BRAINSTORMING

29. 53 54
WIREFRAMES
BANNERS &
WELCOME SCREEN

30. 55 56
PRODUCT LISTING PRODUCT LANDING

31. 57 58
Keeping the navigation simple, intuitive, and
user-centric, the design was altered to induce a
sense of urgency and celebration. Based on colour
psychology and human eye perception, the colour red
was used amongst blue and yellow to gain attention on
the availability of the product to drive sales.
Pop/up messages were also added in the corner for the
reinforcement of consumer.