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Dr Ksenia Chmutina, Dr Andrea Bundon
Design and the Digital World - Session 4

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2. Evaluating the impact of dissemination via social media

  1. 1. @DesDigitalWorld #designandthedigitalworld Evaluating the impact of dissemination via social media Dr Ksenia Chmutina Dr Andrea Bundon
  2. 2. @DesDigitalWorld #designandthedigitalworld Research Councils UK (RCUK) defines impact as ‘the demonstrable contribution that research makes to society and the economy’ Academic impact - significant advances in understanding, method, theory and application Economic and social impact - of benefit to individuals, organisations and nations
  3. 3. @DesDigitalWorld #designandthedigitalworld Most funding sources require ‘Pathways to Impact’ Quantitative data (how many did you engage via social media, websites, etc.?) Qualitative data (examples and context of engagement with audiences and stakeholders) Observational data (how did people engage with your website and digital content?)
  4. 4. @DesDigitalWorld #designandthedigitalworld Developing SMART Impact Objectives Specific Measurable Achievable Relevant Time-bound
  5. 5. @DesDigitalWorld #designandthedigitalworld FP7 ‘The Evolving concept of Security’ project • Dissemination as a separate work package • Report on dissemination activities every 6 months
  6. 6. @DesDigitalWorld #designandthedigitalworld Web-site Overview of EvoCS website audience (based on Google Analytics data). Sessions 1,082 Users 526 Pageviews 4,029 Pages / Session 3.72 Avg. Session Duration 00:02:58 Bounce Rate 43.25% % New Sessions 48.52% Country Sessions Percentage of Total 1. Bulgaria 329 30.41% 2. Italy 181 16.73% 3. Germany 93 8.60% 4. Poland 74 6.84% 5. Netherlands 68 6.28% 6. Russia 58 5.36% 7. United Kingdom 49 4.53% 8. Spain 31 2.87% 9. Belgium 22 2.03% 10. Armenia 15 1.39% 11. Greece 15 1.39% 12. Austria 14 1.29% 13. France 13 1.20% 14. Kosovo 13 1.20% 15. India 11 1.02% 16. Mexico 10 0.92% 17. United States 10 0.92% 18. Serbia 9 0.83% 19. Hungary 5 0.46% 20. Malta 5 0.46% 21. Ukraine 5 0.46% 22. Canada 4 0.37% 23. Kyrgyzstan 4 0.37% 24. Montenegro 4 0.37% 25. Romania 4 0.37% Table 2 Geographical coverage of website visitors (Top 25, based on Google Analytics data). Page Title Pagevie ws % Pageview s 1. Evolving concept of European security - research & policy guidelines 1,068 26.51% 2. Consortium | Evocs 336 8.34% 3. Researchers | Evocs 194 4.82% 4. Topics | Evocs 162 4.02% 5. EvoCS in Brief | Evocs 160 3.97% 6. Work packages | Evocs 105 2.61% 7. Advisory Board | Evocs 89 2.21% 8. Key Facts | Evocs 81 2.01% 9. Project Objectives | Evocs 76 1.89% 10. Presentations | Evocs 74 1.84% Table 3. Users’ behaviour (based on Google Analytics data).
  7. 7. @DesDigitalWorld #designandthedigitalworld Social media • Facebook • LinkedIn • Twitter Sessions Percentage of Total 1. Facebook 33 67.35% 2. LinkedIn 11 22.45% 3. Twitter 4 8.16% 4. Google+ 1 2.04% Social refferals to the EvoCS website
  8. 8. @DesDigitalWorld #designandthedigitalworld • 14 months • 34 posts • 10 guest authors • 9,700+ visits • 339 comments • 90+ countries
  9. 9. @DesDigitalWorld #designandthedigitalworld
  10. 10. @DesDigitalWorld #designandthedigitalworld Only counts if you capture it!!!

Dr Ksenia Chmutina, Dr Andrea Bundon Design and the Digital World - Session 4

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