Are you among one of the North American brands that invested in an athlete sponsorship this year? You're not alone, sponsorship investments by brands totaled $20.6 Billion this year. Now ask yourself this, are you harnessing the power of social influence from your athletes to drive more engagement, conversions, and revenue for your brand? Josh Early, FINIS Marketing Manager joins Lauren Gould, ReadyPulse Marketing Manager to dive deeper into how to leverage your sponsored athletes as brand ambassadors. Topics Covered During Webinar: - How to manage your sponsored athletes - How to break down communication barriers - How to activate athletes in marketing campaigns - How to leverage athlete social content

4. • Founded 1993 in Northern California by
John Mix and Olympic Gold Medal
Swimmer Pablo Morales
• Committed to discovery and
development of innovative swimming
products
• Enable athletes to meet the end of a
finish line
• Become bigger and better than who we
are today

5. North American brands and
retailers invested $20.6 Billion
in athlete sponsorships this
year
Statista

6. 19 Athletes
3 Sports
1 Team
#TeamFinis

10. How did you measure roi of athlete
sponsorships previously?

11. What are FINIS’ Goals For
Sponsoring Athletes?

12. #TeamFINIS Goals
To highlight the extraordinary
group of athletes that embody
the FINIS brand.

13. How do you manage your
Sponsored Athletes?

16. How do you activate Athletes to
create content?

20. How do you Leverage Athlete
content?

21. #TeamFINIS Athletes Page
successfully illustrates what the Team
FINIS community signifies as a whole -
innovation that motivates people around
the world to swim better, swim often and
train smarter.

22. Individual
athlete
Profile Pages
On
E-Commerce

23. Individual athlete Profile
Pages On E-Commerce
• Biography
• Ways to Socially Content
• Career Highlights
• Top articles
• ‘Best Photos Gallery’

24. Finis dynamically
filters in the best
social content
about their athletes
to their individual
profile pages

25. Customers can Shop
for FINIS products
directly from the Best
Social photos

26. How did your customers react?

27. Swimmingly!

29. Thanks for Attending!
For More Information Contact
ReadyPulse at
readypulse.com
contact@readypulse.com
@readypulse