Sporting goods

Detailed Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Defining “ Sporting Goods ” ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where Consumers Buy Sporting Goods ,[object Object],[object Object],[object Object],[object Object]

Frequency of Sporting Goods Purchases

Frequency of Sporting Goods Purchases ,[object Object],[object Object],[object Object]

Importance of price when purchasing sporting goods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Importance of interactivity in a sporting goods department ,[object Object],[object Object]

Age differences in participation in sports and outdoor activities ,[object Object],[object Object]

Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Additional Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Top 5 Brands in “Sporting Goods” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Definition and Manufactured ,[object Object],[object Object],[object Object],[object Object],[object Object]

Puma ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creation of Puma ,[object Object]

Puma : Shoe Ads Done Right ,[object Object]

Present day ,[object Object],[object Object],[object Object],[object Object]

Definition and Manufactured ,[object Object],[object Object],[object Object],[object Object]

Adidas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Products ,[object Object],[object Object],[object Object]

Financial Information in millions of euros Year 2002 2003 2004 2005 2006 Sales 6.523 6.266 6.478 6.636 10.084 EBITDA 532 627 725 818 1098 Net result 208 260 314 382 483 Net debt 1498 946 594 551 2231

Nike ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing of Sporting goods ,[object Object],[object Object],[object Object]

Inflatable Balls ,[object Object],[object Object]

Sporting goods

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