Globalizationofsport version 2

441 views

Published on

Published in: Sports, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
441
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Globalizationofsport version 2

    1. 1. ECONOMIC GLOBALISATION OF SPORT
    2. 2. Sports Globalisation Quiz First thing to mind. Keep a secret. 1. Football player 2. Basketball Player 3. Baseball Player 4. Winner of Wimbledon 5. Winner of a Golf Major6. Sports team that play in red 7. Gold medal winner at London 2012 8. A sports brand 9. Three non-sporting sponsors 10. Sports governing body.
    3. 3. So when did sport begin to globalise?You will be allocated a sport. Can you find its earliest international competition?
    4. 4. Origins of Sport and their spread in popularity.Describe the spread and explain the reasons why.
    5. 5. Many sports have been ‘imported’ and given a new home Baseball in Japan and South Korea Soccer (football) in North America American football and Frisbee in Europe, Cycling in Africa Skiing and hockey in Saudi Arabia
    6. 6. Sport started to internationalize very longago as “foreign” athletes attended theGreek Olympics
    7. 7. Sport started to internationalize very longago as “foreign” athletes attended theGreek Olympics International competitions emerged with the rise of modern industrial market capitalism: Wimbledon tennis 1877, US Open tennis 1881, modern Olympics 1924, football World Cup 1930, the Masters Golf 1934, ski world Championship 1973
    8. 8. Who was the first to sponsor a major sporting event?...in this case the 1928 Olympic Games.
    9. 9. Increasingly sport is related to commercial activity and profit-seeking companies
    10. 10. Money in Sport £$¥€
    11. 11. Sport and sponsorship Share images of non-sporting companies involved in thesponsorship of sports teams and events. shared sport sponsorship slide show
    12. 12. The most globalized sport in the worldis football with 250 million registeredparticipants in the world.The market for football (practice,events,TV, shoes, etc.) involves over500 million people.
    13. 13. 550 Billion U.S. DollarsThe global profits of imported and exported sporting goods in 2004
    14. 14. 550 Billion U.S. DollarsAn athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head. -Emile Zatopek The global profits of imported and exported sporting goods in 2004
    15. 15. 550 Billion U.S. DollarsAn athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head. -Emile Zatopek The global profits of imported and exported sporting goods in 2004 550 Billion U.S. Dollars
    16. 16. 550 Billion U.S. DollarsAn athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head. -Emile Zatopek The global profits of imported and exported sporting goods in 2004 I was just marveling at this here in Turkey. Its kind of how they put the t-butyl mercaptan smell in natural gas so you knowThe global profits of imported and exported sporting goods in 2004 re. 550 Billion U.S. Dollars
    17. 17. Globalization of Production Many firms proceed to Foreign Direct investment (FDI) in the sporting goods industry. in other developed countries (market- seeking FDI) in developing and transition countries (efficiency-seeking FDI) with low production costs (unit labor costs).
    18. 18. Globalization of ProductionMost sport shoes and sportswear are stitched in South-East Asia, North Africa and Latin America. Over 80% of soccer balls are manufactured in Asia.
    19. 19. Globalization of ProductionMost sport shoes and sportswear are stitched in South-East Asia, North Africa and Latin America. Over 80% of soccer balls are manufactured in Asia. Nike, and Reebok relocate all production in developing countries through outward processing trade to Pakistani, Indonesian, and other subcontractors.
    20. 20. Whether through sponsorship of sports and sporting events,production of sporting goods or the use of sport and athletes to promote unrelated business. Sport is key to many Transnational Corporations
    21. 21. Full time: Remember the Quiz? Lets have a look 1. Football player 2. Basketball Player 3. Baseball Player 4. Winner of Wimbledon 5. Winner of a Golf Major6. Sports team that play in red 7. Gold medal winner at London 2012 8. A sports brand 9. Three non-sporting sponsors 10. Sports governing body.
    22. 22. Football Team or TNC (Trans-national corporation)? Case Study: Manchester United. Why do you think Manchester United have been so successful in their off field activities? Is the sporting success of a team linked to the business success of a team?Resources•http://www.forbes.com•Read more: http://www.businessinsider.com/manchester-uniteds-financials-and-sponsors-2012-8?op=1#ixzz27TDt9YQy•http://www.dailymail.co.uk/sport/football/article-2131936/Manchester-United-richest-club-world--Forbes-list.html
    23. 23. Globalization
    24. 24. Some Sources fromAndreff , Wladimire (1990) The Economic Globalization of Sport, University Paris 1 Pantheon Sorbonne

    ×