Results of a survey conducted by Baesman and ReadyPulse about the value of user-generated content (UGC). While some marketers aren't certain about the value of UGC, most agree that is cannot be ignored.

1. MARKETING STRATEGY,
SOCIAL CONTENT & CUSTOMER INSIGHTS
TO DRIVE THE FUTURE OF CONTENT COMMERCE
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2. UGC Makes Sense for Marketers
of marketers surveyed say that
social user-generated content (UGC)
is important to their marketing
73%
of marketers
use UGC on
their website
67%
We spend a lot of time discussing #Retail,
#UGC, and #InfluencerMarketing
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##67%
of marketers ask customers to
share their love of the brand
through photos with hashtags
53%of all retail purchase decisions are
influenced by digital channels
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3. Overcoming the Challenges with UGC
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Who are my
influencers?
How can I
drive commerce
with UGC?
Can I use
their content?
Is it relevant?
Is it good quality?

4. +
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Solution: Social Content Commerce
Social Content
Social Content
Customers
Influencers
Ambassadors
Commerce

5. • Project Plan
• Key Success Metrics
• Review Influencers
• Review Content
PHASE I:
Uncover & Understand
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6. • Customer & Influencer
• Ambassador Personas
• Prospect Surveys
• Legal Compliance
• Recruit & Activate
• Amplify Content
PHASE II:
Identify & Engage
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7. • Conversion Analysis
• Change in Engagement
• Change in Buyer Behavior
• Return on Investment
PHASE III:
Analyze & Measure
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8. Work with Baesman and
ReadyPulse to recruit,
activate, amplify, and
measure your best
customers.
Surround all of this with sound
strategy and you’ll be ready
to take the #retail world by storm.
Leverage your
brand ambassadors
for relevant and
authorized #ugc
to drive sales and
launch new products.
Don’t Leave your Brand Loyalty To Chance.
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9. Our Partners
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