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had its   moment



                                      Havas Média France
                                            DD/May 3rd

mardi 3 mai 2011
had its   moment




                   The « CNN Effect »

mardi 3 mai 2011
2001 - 2011 : 10 years of Bin Laden Hunt




mardi 3 mai 2011
Embargo broken by one tweet : Media First
                     Former Donald Rumsfeld Chief Staff
                                Keith Urbahn




mardi 3 mai 2011
Obama’s announcement
                   You Tube & White House.gov




mardi 3 mai 2011
Tweeter Story : Media First
                        Tweeter Spreading by Sysomos




                                    At it s peak, Twit t er delivered an average of 1 2 ,3 8 4 ,0 0 0 t weet s per hour.




             In less than 12hours, 40 000 blogs mention, 40 000 news mention
                                     2,25 Million tweets

mardi 3 mai 2011
Tweeter Story : Media First
                         Tweeter Recordbreaking




                                  At it s peak, Twit t er delivered an average of 1 2 ,3 8 4 ,0 0 0 t weet s per hour.




       At its peak, Twitter delivered an average of 12,384 000 tweets per hour

mardi 3 mai 2011
Twitter Story : The Story inside History
                   Tweeting is not knowing whats going on




       @ReallyVirtual
       Sohaib Athar

mardi 3 mai 2011
Twitter Story : The Story inside History
                   Tweeting is not knowing whats going on




mardi 3 mai 2011
mardi 3 mai 2011
How did you learn about Bin Laden’s killing ?




mardi 3 mai 2011
Obama’s Speech
                   Internet & Video Streaming Spike




                                At it s peak, Twit t er delivered an average of 1 2 ,3 8 4 ,0 0 0 t weet s per hour.




                   Global Internet traffic rise +28% worldwide
                   150 000 fans «ODL is dead» FB pages in 2h
mardi 3 mai 2011
Geolocation about the Bin Laden Compound
                         Google Maps & 3D Animation




mardi 3 mai 2011
Pict of the Day : Fake Laden
                   No double checking from TV Newsdesk




mardi 3 mai 2011
Pict of the Day : Obama / Oussama Mistakes
                     No double checking from TV Newsdesk




mardi 3 mai 2011
Viral for fun
                   Photoshop, Foursquare, Facebook




mardi 3 mai 2011
Viral Threat
                   Scamm Warning via Facebook Connect




                     Within next 24 hours, we can expect
                          100 Millions Spam Emails
mardi 3 mai 2011
had its            moment
                   The Day After : Press still reigns




mardi 3 mai 2011
had its   moment



                                @domdelport
                              Havas Média France
mardi 3 mai 2011

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Bin Laden Hunt Moment

  • 1. had its moment Havas Média France DD/May 3rd mardi 3 mai 2011
  • 2. had its moment The « CNN Effect » mardi 3 mai 2011
  • 3. 2001 - 2011 : 10 years of Bin Laden Hunt mardi 3 mai 2011
  • 4. Embargo broken by one tweet : Media First Former Donald Rumsfeld Chief Staff Keith Urbahn mardi 3 mai 2011
  • 5. Obama’s announcement You Tube & White House.gov mardi 3 mai 2011
  • 6. Tweeter Story : Media First Tweeter Spreading by Sysomos At it s peak, Twit t er delivered an average of 1 2 ,3 8 4 ,0 0 0 t weet s per hour. In less than 12hours, 40 000 blogs mention, 40 000 news mention 2,25 Million tweets mardi 3 mai 2011
  • 7. Tweeter Story : Media First Tweeter Recordbreaking At it s peak, Twit t er delivered an average of 1 2 ,3 8 4 ,0 0 0 t weet s per hour. At its peak, Twitter delivered an average of 12,384 000 tweets per hour mardi 3 mai 2011
  • 8. Twitter Story : The Story inside History Tweeting is not knowing whats going on @ReallyVirtual Sohaib Athar mardi 3 mai 2011
  • 9. Twitter Story : The Story inside History Tweeting is not knowing whats going on mardi 3 mai 2011
  • 10. mardi 3 mai 2011
  • 11. How did you learn about Bin Laden’s killing ? mardi 3 mai 2011
  • 12. Obama’s Speech Internet & Video Streaming Spike At it s peak, Twit t er delivered an average of 1 2 ,3 8 4 ,0 0 0 t weet s per hour. Global Internet traffic rise +28% worldwide 150 000 fans «ODL is dead» FB pages in 2h mardi 3 mai 2011
  • 13. Geolocation about the Bin Laden Compound Google Maps & 3D Animation mardi 3 mai 2011
  • 14. Pict of the Day : Fake Laden No double checking from TV Newsdesk mardi 3 mai 2011
  • 15. Pict of the Day : Obama / Oussama Mistakes No double checking from TV Newsdesk mardi 3 mai 2011
  • 16. Viral for fun Photoshop, Foursquare, Facebook mardi 3 mai 2011
  • 17. Viral Threat Scamm Warning via Facebook Connect Within next 24 hours, we can expect 100 Millions Spam Emails mardi 3 mai 2011
  • 18. had its moment The Day After : Press still reigns mardi 3 mai 2011
  • 19. had its moment @domdelport Havas Média France mardi 3 mai 2011