Social Media Conf Feb18
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The Core of your Social Media activity Mark White
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Social Media Conf Feb18
- 1. The Core of your Social Media activity Mark White Presentation: http://uk.linkedin.com/in/blogcoach Free Blogging Course: www.betterbusinessblogging.com/free-business-blogging-course/
- 2. Blogging in the past 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 1994 First Weblog 1999 “ Blog” coined Blogger Launched 2004 US elections Word of the Year 2005 BusinessWeek FP
- 3. Blog as home on the web
- 4. Essentially, Social Media incorporate the online technology and methods through which people can share content , personal opinions, swap different perspectives and insights Participation - Conversation - Interaction - Connectedness - Community – Sharing - Trust - Trustedness What is Social Media?
- 5. Social Media start point?
- 6. Social Media start point?
- 10. Reason #1
- 11. Reason #2
- 12. Reason #3
- 13. Fish where the Fish are
- 14. Build your own Pond
- 15. Impact of Technology Pre Social Media
- 16. Impact of Technology With Social Media
- 18. Blog as home on the web
- 20. Thank you Thank you and over to you! http://uk.linkedin.com/in/blogcoach [email_address]
Editor's Notes
- What is key, however, is ensuring that you engage in the right areas so that your activity is working for you. In marketing terms we are talking about fishing where the fish are, but even when using technology for other reasons the influences remain the same – you will still need to have the right message and the people need to be comfortable with it if they are to use it as you wish.
- Of course, the ultimate goal in many instances is also to then build your own community – create something that you control and use the other vehicles either to attract the relevant people or to employ the technology alongside them.
- With the advent of social media, we now have technology which allows us to distribute the information much more quickly to many more people and without the distortion. This extends both the reach and the accuracy of the information / message that we are passing on. It creates an effect like ripples in a pool but with the potential of a number of additional epicentres and potential “influencers” take on the information and distribute it to their own networks.
- Want to finish with relating it back to Invensys so that it leads into our examination of what is going on in the industry with the competition. I think we need to talk about what elements would be best to put in here, or indeed whether you would prefer to leave it open ended.