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Human Resources Professionals Association<br />Welcome to<br />“Value Proposition for Social Media”<br />Maureen McCann, <...
The value of social media and online resources<br />
Define<br />
Define<br />How can you use social media in your business?<br />
Demystify<br />Harvard Business Review December 15, 2010<br />CC Chapman author of “Content Rules” speaking at social medi...
Demystify<br />Statistics<br />51% of companies fear that social media could be detrimental to employee productivity.<br /...
Demystify<br />"There is no reason for any individual <br />to have a computer in his home." <br />Kenneth Harry Olsen -  ...
Determine Value<br />What is the value of using social media?<br />
Business Value<br />
Design your strategy<br />Set Goals for your use of Social Media<br />
Design your strategy<br />First define your company’s social media goals<br />Increase Sales<br />Improve Customer Service...
Why you need a Social Media Policy<br />
Social Scanning<br />Q&A and Intelligent Information Discovery<br />Group Buying<br />Mobile Meets Loyalty<br />Entertainm...
“But social media isn’t for every company or every situation. It has a transformative power but, like fire, not everyone i...
Informed Decisions<br />Educate yourself about social media<br />Encourage employees to embrace it<br />Explain the value ...
W.P. Consulting & Associates<br />http://www.developcareers.vpweb.ca <br />developcareers@gmail.com<br />613-526-1982<br /...
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Social Media in HR - Presentation (January 26, 2011)

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An informative presentation on “The Value Proposition for Social media in HR” and how to effectively integrate Social Media into a well balanced HR and organizational development plan, using online resources.

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Social Media in HR - Presentation (January 26, 2011)

  1. 1. Human Resources Professionals Association<br />Welcome to<br />“Value Proposition for Social Media”<br />Maureen McCann, <br />BA, MCRS, MCIS, MCCS<br />ProMotion Career Solutions<br />Wayne Pagani, <br />MCRS, MCIS, MCCS<br />W.P. Consulting & Associates<br />Social Media<br />
  2. 2. The value of social media and online resources<br />
  3. 3. Define<br />
  4. 4. Define<br />How can you use social media in your business?<br />
  5. 5. Demystify<br />Harvard Business Review December 15, 2010<br />CC Chapman author of “Content Rules” speaking at social media breakfast Ottawa December 8, 2010 <br />
  6. 6. Demystify<br />Statistics<br />51% of companies fear that social media could be detrimental to employee productivity.<br />49% of companies fear that employees’ use of social media could damage their reputation.<br />80% of executives view social media as a liability.<br />Just 18% of executives can link the results of social media campaigns to an increase in revenue.<br />* Ethos Business Law/ Russell Herder Social Media Study , 2009<br />
  7. 7. Demystify<br />"There is no reason for any individual <br />to have a computer in his home." <br />Kenneth Harry Olsen - President Digital (1977)<br />Once the second leading computer maker in the world, Digital fell behind such upstarts as Dell, Compaq, and Gateway and was eventually gobbled up by competitors. <br />
  8. 8. Determine Value<br />What is the value of using social media?<br />
  9. 9. Business Value<br />
  10. 10. Design your strategy<br />Set Goals for your use of Social Media<br />
  11. 11.
  12. 12. Design your strategy<br />First define your company’s social media goals<br />Increase Sales<br />Improve Customer Service<br />Decrease Staffing and Training Costs<br />Next define the threats<br />Security Breach<br />Intellectual Property<br />Reputation Damage<br />Create a Smart Use Policy <br />Engage your employees<br />
  13. 13. Why you need a Social Media Policy<br />
  14. 14. Social Scanning<br />Q&A and Intelligent Information Discovery<br />Group Buying<br />Mobile Meets Loyalty<br />Entertainment<br />5 HUGE future trends<br />
  15. 15. “But social media isn’t for every company or every situation. It has a transformative power but, like fire, not everyone is ready to wield it without getting burned.”<br />Joshua Michéle Ross, Senior Vice President of Digital Strategy <br />with Fleishman Hillard via mashable.com<br />
  16. 16. Informed Decisions<br />Educate yourself about social media<br />Encourage employees to embrace it<br />Explain the value of it in your business<br />Set goals and measure its success in your business<br />
  17. 17. W.P. Consulting & Associates<br />http://www.developcareers.vpweb.ca <br />developcareers@gmail.com<br />613-526-1982<br />http://www.linkedin.com/in/developcareers <br />http://www.visualcv.com/developcareers <br />http://twitter.com/careerdev <br />Thank you for participating today<br />ProMotion Career Solutions<br />http://www.mypromotion.ca<br />maureen@mypromotion.ca<br />613.721.8646<br />http://www.linkedin.com/in/promotion <br />http://www.visualcv.com/mmccann<br />http://twitter.com/mypromotion<br />

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