Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Introduction To Social Media


Published on

Presentation I gave to the @BuildersExchange on Oct. 21 - a quick overview of social media.

  • Be the first to comment

  • Be the first to like this

Introduction To Social Media

  1. 1. <ul><li>Introduction to Social Media </li></ul>
  2. 3. <ul><li>Extend the Handshake </li></ul>
  3. 4. LinkedIn, Facebook, Twitter and Blogs and Media w/ video, photos and the power of links to blogs and websites . A Tool in the Marketing Toolkit ... Social Media complements Personal interaction, events, phone follow up and other online tools like your website, email, and e-blasts/e-news. <ul><li>Tools to Help You Be More Social </li></ul>
  4. 5. Decide who is Responsible for Planning, Approving, Monitoring, Managing and Posting ... Plan Content + Set internal + external goals Use Built-in Analytics to Measure Engagement + Adjust <ul><li>Form a Social Media Team </li></ul>
  5. 6. <ul><li>Can We Benefit from this is our Industry Isn’t Social Media Savvy? </li></ul>Establish your company’s brand – establish your company as industry leaders and define your niche Build your personal brand – people want to work with people they know and trust Rank on Google and social searches – make yourself searchable and be found Industry might not, but owners may be Eventually they will – same as web Two way communication in real-time Use proactively – to enter new markets and be an industry in social media
  6. 7. LinkedIn is more than just an online resume - simply by checking your homepage, you can get a look into the world of your connections and look for opportunities to engage Create or join a group to start discussions to communicate with employees, collaborators + clients Optimize the profiles of key players in your organization and allow yourself to be found <ul><li>Social Tools - LinkedIn </li></ul>
  7. 8. DO have a complete profile – or make sure your key staff does. That includes education, website, past experience, phone number, recommendations, etc. Add new connections and change your status with some frequency and keep information up to date Don’t be afraid to add a connection you haven’t met, but make sure you name why you’re connecting with them or identify a common interest <ul><li>Social Tools - LinkedIn </li></ul>
  8. 9. <ul><li>Social Tools - LinkedIn </li></ul>
  9. 10. <ul><li>Social Tools - LinkedIn </li></ul>
  10. 11. 77 percent of Internet users read blogs Share media like photos and videos + PowerPoint presentations Find creative ways to share blog articles Look for ways to be leaders in your industry, but ask for guest posting, encourage + monitor commenting <ul><li>Social Tools - Blog </li></ul>
  11. 12. Post new content once a week - but it can be as simple as a few photos or a 30-second video with an intro paragraph Turn comments on. Create a policy for monitoring these comments, but ask questions at the end of your posts to encourage conversations Keep content short + simple to keep the attention of your reader Think search. Optimize your blog for SEO by using keywords, categorizing, tagging and adding headers to posts <ul><li>Social Tools - Blog </li></ul>
  12. 13. <ul><li>Social Tools - Blog </li></ul>
  13. 14. Build a page - (open community) for teambuilding + awareness Be social - people are on Facebook because that’s where there friends are - think more than text: pictures, interesting projects and events Just one tool in your tool kit – Post updates instead of relying on print e-mail newsletters <ul><li>Social Tools - Facebook </li></ul>
  14. 15. There are 60 million status updates on Facebook daily and the average person is connected to 80 community pages - focus content on what makes your company stand out from the crowd and set realistic goals Create a monthly content plan and allow time for spontaneous posts based on comments <ul><li>Social Tools - Facebook </li></ul>
  15. 16. <ul><li>Social Tools - Facebook </li></ul>
  16. 17. What is Twitter? Twitter is all about outreach. Listen then join the conversation using search tools Get noticed. Outreach to journalists and bloggers - media members say they get 800 good pitches from e-mail, but 5-6 Direct Messages If you aren’t getting value from Twitter - you’re not following the right people. There are tools to help you find influential people <ul><li>Social Tools - Twitter </li></ul>
  17. 18. <ul><li>Social Tools - Twitter </li></ul>
  18. 19. <ul><li>Contact Info </li></ul>@WrittenImpact @GinaBericchia Written Impact Lori Crock Gina Bericchia [email_address]