The document summarizes the results of an analyst value survey conducted in August-September 2013 among 352 respondents. It shows that respondents rate the key services provided by analysts like research/data, events, inquiry calls, and reprint rights as highly valuable. Both ICT solution providers and other types of organizations find the major analyst firms like Gartner, Forrester, and IDC influential. While interests and views are broadly aligned, some minor differences exist, such as vendors placing relatively more importance on emerging technologies like PaaS.
2013 Analyst Value Survey - summary slides presented at the Analyst Relations Forum
1. #ARFORUM
Analyst Value Survey
August-September 2013
Note: These charts were shown at the Analyst Relations
Forum on October 2013. They are not a record of the
presentation and discussion. The comments have been
added subsequently to inform the reader.
Send queries to duncan.chapple@keacompany.com
Copyright Kea Company 2013
3. #ARFORUM
Responses
• 2013 edition of survey launched in 2000
– Only longitudinal survey of analysts’users
• The data show the opinions of the respondents
• No claim that the responses are representative of
non-respondents
• Slice of data for the AR Forum
– Excludes responses from analysts
– Data are open to different interpretations
Note:
This
commentary
slide
was
added
retrospec5vely.
Copyright Kea Company 2013
4. #ARFORUM
0.0%
2.6%
12.2%
40.0%
45.2%
2.6%
19.0%
42.2%
31.0%
5.2%
3.4%
6.0%
17.9%
35.0%
37.6%
5.2%
13.0%
35.7%
29.6%
16.5%
5.1%
10.3%
23.9%
33.3%
27.4%
5.4%
25.0%
34.8%
28.6%
6.3%
0.9%
2.8%
6.5%
36.4%
53.3%
9.4%
20.8%
37.7%
29.2%
2.8%
7.6%
10.5%
22.9%
21.9%
37.1%
10.5%
18.1%
35.2%
33.3%
2.9%
7.5%
15.1%
22.6%
34.0%
20.8%
11.4%
20.0%
31.4%
29.5%
7.6%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Very
Low
Low
Medium
High
Very
High
Very
Low
Low
Medium
High
Very
High
Very
Low
Low
Medium
High
Very
High
Very
Low
Low
Medium
High
Very
High
Very
Low
Low
Medium
High
Very
High
Very
Low
Low
Medium
High
Very
High
Research/data
Events
Inquiry
calls
Reprint
rights
Advisory
/
strategy
days
Peer
communi5es
Services
ICT
Solu5on
Provider/Vendor
Not
ICT
Solu5on
Provider/Vendor
Copyright Kea Company 2013
5. #ARFORUM
Users rate a wide range of
analysts’services highly
• All six of analysts’key services are valued
high/very high by most respondents
• Interesting to segment ICT vendors from
others (public, private and third sector)
– Even reprints are useful
• Not shown in this chart, but cross-tabs suggest
especially high take-up of free-access research
by the public sector
Note:
This
commentary
slide
was
added
retrospec5vely.
Copyright Kea Company 2013
6. #ARFORUM
451
Group
/
Tier
1
Aberdeen
Group
ABI
Research
Aite
Group
CEB/TowerGroup
Celent
Current
Analysis
Datamonitor
EMA
Everest
Group
Forrester
Frost
&
Sullivan
Gartner
HfS
Research
IDC
ISG
NelsonHall
Other
Ovum
RedMonk
Saugatuck
Technology
Business
Research
Ventana
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
Not
ICT
Solu1on
Provider/Vendor
ICT
Solu1on
Provider/Vendor
Research
Most
Valuable
Copyright Kea Company 2013
7. #ARFORUM
Vendors and buyers have
similar views
• Most of the firms most commented on in
the survey are used by both vendors and
buyers
– Interesting that firms focused on sourcing
are rated highly by readers
• Strong performance by Everest, HfS and
NelsonHall, but against a lower number of
commenters
– Few notable divergences in valuation
• Aberdeen, Saugatuck, 451, Frost
Note:
This
commentary
slide
was
added
retrospec5vely.
Copyright Kea Company 2013
8. #ARFORUM
Outsourcing
Big
Data
Cloud
Pla[orms
Cloud
Applica5ons
Cloud
Infrastructure
Strategy
IT
Services
Soware
PaaS
Security
&
Privacy
Applica5on
Development
BPM
CRM
&
Customer
Service
E-‐Commerce
Telecoms
Services
Data
Integra5on
Soware
Other,
please
specify...
Channels
Database
Management
Internet
Applica5ons
Networks
Wireless
IT
Administra5on
Telecoms
Equipment
Law
&
Policy
Broadcas5ng
&
Cable
Publishing
Computer
Equipment
Electronics
I
don’t
read
or
ask
for
any
analyst
reports
Languages
&
Opera5ng
Systems
Don’t
know
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
Not
ICT
Solu1on
Provider/Vendor
ICT
Solu1on
Provider/Vendor
Report
Topics
Copyright Kea Company 2013
9. #ARFORUM
Topics of interest also
well-aligned
• Vendors and buyers have broadly similar
interest in topics
– Outsourcing, big data, strategy, cloud, CRM
and customer services
• Few outliers
– Platform as a Service more important to
vendors (emerging technology?)
– Broadcasting and cable more important to
buyers (regulatory changes?)
Note:
This
commentary
slide
was
added
retrospec5vely.
Copyright Kea Company 2013
10. #ARFORUM
Gartner
Forrester
HfS
Research
IDC
NelsonHall
Everest
Group
Ovum
ISG
Other,
please
specify...
Aberdeen
Group
Celent
Yankee
Group
Frost
&
Sullivan
451
Group
Tier
1
Aite
Group
Al5meter
Datamonitor
DisplaySearch
Kennedy
Saugatuck
TABB
Group
CEB/TowerGroup
Current
Analysis
GigaOM
RedMonk
Experton
Group
IDC
Financial
Insights
IDC
Manufacturing
Insights
Kable
Pierre
Audoin
Consultants
0.00
0.50
1.00
1.50
2.00
2.50
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
Not
ICT
Solu1on
Provider/Vendor
ICT
Solu1on
Provider/Vendor
Influence
on
Buyers
Copyright Kea Company 2013
11. #ARFORUM
Vendors may misestimate
a few firms’influence
• Vendors likely to rate fewer firms as
influential
– Lower rating for IDC, and its Manufacturing
and Financial Insights business
• Vendors more likely to rate Aberdeen
Group, Datamonitor and Display Search
Note:
This
commentary
slide
was
added
retrospec5vely.
Copyright Kea Company 2013
12. #ARFORUM
Gartner
Forrester
IDC
HfS
Research
Other,
please
specify...
Frost
&
Sullivan
NelsonHall
Datamonitor
Ovum
451
Group
Tier
1
IDC
Financial
Insights
Aite
Group
Celent
Everest
Group
Kennedy
Saugatuck
Canalys
CEB/TowerGroup
Constella5on
Research
IDC
Manufacturing
Insights
ISG
Technology
Business
Research
Aberdeen
Group
Analysys
Mason
Current
Analysis
DisplaySearch
GigaOM
TABB
Group
Yankee
Group
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
Not
ICT
Solu1on
Provider/Vendor
ICT
Solu1on
Provider/Vendor
Influence
on
Investors
Copyright Kea Company 2013
13. #ARFORUM
Influence on investors takes
different forms
• This was the most discussed chart at the
event. Different research may influence
different investors
– Gartner is felt to be, by far, the biggest
influence on public firms
– A wider range of firms are reflected in equity
research, including IDC, Forrester and
boutique firms
– Investors in vendors may use different
research from investors in enterprises
Note:
This
commentary
slide
was
added
retrospec5vely.
Copyright Kea Company 2013
14. #ARFORUM
Gartner
Forrester
IDC
HfS
Research
Ovum
451
Group
Tier
1
Constella5on
Research
NelsonHall
Frost
&
Sullivan
Everest
Group
Datamonitor
Enderle
Yankee
Group
Other,
please
specify...
Aberdeen
Group
TABB
Group
RedMonk
Aite
Group
Canalys
CEB/TowerGroup
GigaOM
Quocirca
Al5meter
Bloor
Research
Current
Analysis
DisplaySearch
ESG
Informa
iSuppli
Corpora5on
Kennedy
Pierre
Audoin
Consultants
Saugatuck
Strategy
Analy5cs
Technology
Business
Research
EMA
Experton
Group
IDC
Financial
Insights
IDC
Manufacturing
Insights
ISG
Celent
Kable
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
Not
ICT
Solu1on
Provider/Vendor
ICT
Solu1on
Provider/Vendor
Influence
on
Journalists
Copyright Kea Company 2013
15. #ARFORUM
Much agreement over who
influences journalists
• “Other, please specify”[the write-in
option for firms beyond the 50 options]
does especially well here
– Substantial niche leadership
– Constellation, Frost, Quocirca and TABB
more visible to vendors
Note:
This
commentary
slide
was
added
retrospec5vely.
Copyright Kea Company 2013
16. #ARFORUM
Gartner
Forrester
HfS
Research
IDC
Everest
Group
NelsonHall
Other,
please
specify...
Aberdeen
Group
ISG
451
Group
Tier
1
Celent
CEB/TowerGroup
Datamonitor
Ovum
Aite
Group
Constella5on
Research
Current
Analysis
Frost
&
Sullivan
GigaOM
Saugatuck
Informa
Analysys
Mason
Canalys
DisplaySearch
EMA
Kennedy
Quocirca
RedMonk
Strategy
Analy5cs
TABB
Group
Ventana
Yankee
Group
ESG
IDC
Financial
Insights
IDC
Manufacturing
Insights
Technology
Business
Research
Bloor
Research
Experton
Group
Greyhound
Research
Hurwitz
&
Associates
Infone5cs
Pierre
Audoin
Consultants
0.00
0.50
1.00
1.50
2.00
2.50
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
Not
ICT
Solu1on
Provider/Vendor
ICT
Solu1on
Provider/Vendor
Which
firms
influence
you?
Copyright Kea Company 2013
17. #ARFORUM
Users report a wide range of
sources
• Some very wide divergences
– Buyer rate PAC, Ovum, TBR and Redmonk
more highly
– Vendors rate Datamonitor, Aberdeen Group
and Saugatuck more highly
Note:
This
commentary
slide
was
added
retrospec5vely.
Copyright Kea Company 2013
18. #ARFORUM
HfS
Research
Gartner
Forrester
NelsonHall
Everest
Group
IDC
Other,
please
specify...
Saugatuck
451
Group
Tier
1
Aberdeen
Group
Constella5on
Research
Ovum
CEB/TowerGroup
Celent
Frost
&
Sullivan
ISG
Canalys
Datamonitor
Technology
Business
Research
Yankee
Group
ABI
Research
Aite
Group
BARC
Bloor
Research
GigaOM
RedMonk
Al5meter
Current
Analysis
IDC
Financial
Insights
Infone5cs
Informa
Kable
Pierre
Audoin
Consultants
Ventana
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
Not
ICT
Solu1on
Provider/Vendor
ICT
Solu1on
Provider/Vendor
Most
independent?
Copyright Kea Company 2013
19. #ARFORUM
Independence is aligned with
use by respondents
• Very high score for‘Other’is notable
• Vendors less likely to rate firms as
independent
Note:
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commentary
slide
was
added
retrospec5vely.
Copyright Kea Company 2013
20. #ARFORUM
The
firms
most
reported
to
have
risen
in
influence
by
respondents
to
the
2013
analyst
value
survey
HfS
Research
Gartner
NelsonHall
Forrester
451
Group
Tier
1
IDC
Other,
please
specify...
Everest
Group
Ovum
Constella5on
Research
Pierre
Audoin
Consultants
Frost
&
Sullivan
GigaOM
RedMonk
Copyright Kea Company 2013
21. #ARFORUM
HfS, Gartner, NelsonHall and
Forrester said to rise
• Rather a small number of firms are
thought to have risen in influence this
year
Note:
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commentary
slide
was
added
retrospec5vely.
Copyright Kea Company 2013
22. #ARFORUM
451
Group
Tier
1
Aberdeen
Group
Aite
Group
Al5meter
Bloor
Research
Canalys
CEB/TowerGroup
Celent
Constella5on
Research
Current
Analysis
Datamonitor
DisplaySearch
EMA
Enderle
ESG
Everest
Group
Experton
Group
Forrester
Frost
&
Sullivan
Gartner
GigaOM
HfS
Research
IDC
IDC
Financial
Insights
IDC
Manufacturing
Insights
Informa
ISG
iSuppli
Corpora5on
Kable
Kennedy
NelsonHall
Ovum
Pierre
Audoin
Consultants
Quocirca
RedMonk
Saugatuck
Strategy
Analy5cs
TABB
Group
Technology
Business
Research
Ventana
Yankee
Group
Other,
please
specify...
-‐0.5
0
0.5
1
1.5
2
2.5
0
0.5
1
1.5
2
2.5
Influence
on
Buyers
Influence
on
Journalists
Influence
on
Journalists
&
Buyers
Copyright Kea Company 2013
23. #ARFORUM
Media and sales influence are
not so strongly aligned
• ISG, Everest and NelsonHall seem to
punch below their weight with the media
• Enderle, Constellation and iSuppli punch
above their weight with the media
Note:
This
commentary
slide
was
added
retrospec5vely.
Copyright Kea Company 2013