In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.

1. As a premium voice quality monitoring vendor, Voipfuture
analyses media quality in IP networks "to control and evaluate
network performance and the quality of Voice over IP services."
Starting their 11th company year, they still feel like a start-up,
because the company is not yet established "in the sense of a
very strong customer base".
USING
N A M I N G T H E C V I N
P R E S S R E L E A S E S A N D
O N W E B S I T E .
THE U S I N G C V T O G A I N
M A R K E T I N G C R E D I B I L I T Y
CV
E S P E C I A L L Y H E L P F U L
A T T H E B E G I N N I N G T O
G A I N T R U S T . I T
M A K E S T H E C O M P A N Y
M O R E R E L I A B L E .
M O R E D E T A I L S O N C O O L V E N D O R F O R U M 2 0 1 8 :
H T T P : / / W W W . G A R T N E R O B S E R V A T O R Y . O R G /
G A R T N E R O B S E R V A T O R Y , A U E B S R E S E A R C H P R O J E C T
ANALYST RELATIONSHIP
They are proactively talking to analysts and in frequent
contact with only a few analysts, but the contact persons (of
the companies) are replaced very often, leading to short-term
relationships.
"It's important for us to keep the established contact. "
COOL VENDOR IN
COMMUNICATIONS SERVICE
PROVIDER OPERATIONAL AND
BUSINESS INFRASTRUCTURE,
2012