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How Cool Vendors stay cool
The document outlines a webinar discussing the concept of 'cool vendors,' led by industry experts including Suwen Chen from the Gartner Observatory and Perry Carpenter from KnowBe4. It highlights the criteria for selecting cool vendors and the significance of industry analyst endorsements in the success of digital ventures. Additionally, it features case studies and discussions on how startups can leverage analyst awards to enhance their market presence.
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How Cool Vendors stay cool
- 1. © Kea ResearchLtd. For client's internal use only How Cool Vendors stay cool
- 2. #CoolVendor 1. Introducing ourspeakers 2. How to ask questions 3. Tweet using #CoolVendor Please stay muted! Welcome to the webinar 3:04 PM 2
- 3. #CoolVendor Suwen Chen, Communications Director, GartnerObservatory at University of Edinburgh Business School Perry Carpenter Chief Evangelist and Strategy Officer, Knowbe4 Donna Stein Advisory Partner, Kea Company Duncan Chapple Executive Director, Gartner Observatory at UEBS. Partner, Kea Company @SuwenChenUK @PerryCarpenter @DonnaStein @DuncanChapple Cool/Hot Vendor researcher Ex-Gartner research director Analyst relations consultant Host On today’s webinar 3:04 PM 3
- 4. #CoolVendor #CoolVendor On twitter, followthe #CoolVendor hashtag - Remember to switch to ‘Latest’ from ‘Top’ 3:04 PM 5
- 5. #CoolVendor Suwen Chen iscommunications director of the Gartner Observatory at the University of Edinburgh, an independent research project analyzing the factors that decide whether or not digital ventures receive these crucial endorsements. Suwen will present her extensive series of case studies comparing the success of Cool Vendors to the Observatory’s second vendor forum in Orlando on October 18th (https://busimod.com/Orlando). Communications Director, Gartner Observatory at University of Edinburgh Business School Suwen Chen 3:04 PM 6
- 6. #CoolVendor Gartner Observatory -Our Mission To analyse the impacts of industry analyst endorsements To analyse the factors that lead to digital ventures receiving these crucial endorsements and others not To communicate our findings Working with industry partners and support digital ventures in becoming ‘2nd- pitch ready’ http://www.gartnerobservatory.org/ 3:04 PM 7
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- 8. #CoolVendor Selection Criteria Lesser- known companies No MQ appearances Lessthan 100m in Revenues No Public companies Compelling or unique
- 9. #CoolVendor Selection Process oVendors cannotapply for Cool Vendors. o“No Vendors should know they are being considered.” May Cool Vendors special Report is Published March-April Analysts write Cool Vendors Reports February Cool Vendors Management Selects Cool Vendors January Analysts nominate Cool Vendor Candidates
- 10. #CoolVendor 2017 *Since 2004, Gartnerhas profiled more than 2,900 Cool Vendors.
- 11. #CoolVendor Official survival ratesof UK and US businesses (born 2011-2015) 79.90% 69.30% 61.50% 56.30% 51.40% 93.10% 75.60% 60.50% 51% 44.10% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% Year 1 Year 2 Year 3 Year 4 Year 5 US UK Source: Bureau of Labor Statistics Report, US; Office for National Statistics, UK
- 12. #CoolVendor Compared with CVSurvival Rates 79.90% 69.30% 61.50% 56.30% 51.40% 93.10% 75.60% 60.50% 51% 44.10% 94.10% 89.40% 88.50% 84.50% 79.40% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% Year 1 Year 2 Year 3 Year 4 Year 5 US UK CV Source: Bureau of Labor Statistics Report, US; Office for National Statistics, UK
- 13. #CoolVendor Cool Vendor CaseStudies
- 14. #CoolVendor 9 3 1 1 Year Distribution 2017 20142013 2012 10 2 1 1 Geographic Distribution US* UK* Germany Demark *Companies have offices in Asia. Case Studies Overview
- 15. #CoolVendor Who is theCool Vendor? Where is it based? Who & Where How did they manage to win? How Important or Not important, why? Why What has been done to utilise the Cool Vendor? What It would be helpful if… Wish Case Studies Components
- 16. #CoolVendor Main Findings –5C’s Criteria Coverage Communi cation Cost Credit
- 17. #CoolVendor Cool and HotVendor Forum •25th April 2018, Edinburgh, UK •12pm-5pm Thu 18th October 2018, Orlando, Florida 1: Keynote introduction 2: Cool & Hot vendors 3: What success looks like 4: The analysts' perspective 5: Coolest Vendor Award 6. Take-away session https://www.eventbrite.co.uk/e/cool-and-hot-vendor-forum-tickets-45451807580 3:04 PM 18
- 18. #CoolVendor Chief Evangelist andStrategy Officer for KnowBe4, the world’s most popular security awareness and simulated phishing platform. During eight years as a Gartner research director, Carpenter was an active participant in the process of nominating and evaluating potential Cool Vendors. Perry will discuss his experiences, both successful and unsuccessful, of nominating firms and discuss the wider impact of the Cool Vendor designation. Chief Evangelist and Strategy Officer, Knowbe4 Perry Carpenter 3:04 PM 19
- 19. #CoolVendor Donna Stein isan advisory partner for Kea Company, leading the firm’s services for Cool Vendors in North America. Her long experience at some of America’s most successful technology companies firms will give attendees a rich insight into how startups can leverage analyst awards. Donna’s segment will explain how to educate sales reps, build marketing campaigns and develop deeper relationships with industry analysts. Advisory Partner, Kea Company Donna Stein 3:04 PM 20
- 20. #CoolVendor Questions and comments? Please usethe chat feature to submit questions or tweet to #CoolVendor 3:04 PM 21
- 21. #CoolVendor Suwen Chen, Communications Director, GartnerObservatory at University of Edinburgh Business School Perry Carpenter Chief Evangelist and Strategy Officer, Knowbe4 Donna Stein Advisory Partner, Kea Company Duncan Chapple Executive Director, Gartner Observatory at UEBS. Partner, Kea Company @SuwenChenUK @PerryCarpenter @DonnaStein @DuncanChapple Cool/Hot Vendor researcher Ex-Gartner research director Analyst relations consultant Host Final thoughts? 3:04 PM 22
- 22. #CoolVendor Spread the Word Pleasetell your colleagues and peers in other companies about the Gartner Observatory and our Cool and Hot Vendor Forum in Orlando after October’s Gartner, inc, Syposium. https://busimod.com/Orlando For free membership, visit GartnerObservatory.org
- 23. #CoolVendor Further resources Suwen Chen’sfull presentation at the Cool and Hot Vendor Forum: https://www.slideshare.net/dchapple/suwen-chen-a-tale-of-cool-vendors-95251927 Duncan Chapple on not paying to use the Gartner, Inc. Cool Vendor logo https://www.linkedin.com/pulse/dont-pay-use-gartners-cool-vendor-logo-duncan-chapple/ The Gartner, Inc. guarantee of free, perpetual use of the Cool Vendor designation https://www.gartner.com/technology/about/policies/copyright.jsp#2.9b Chief of Research & chief Gartner Fellow Darryl Plumber’s webinar announcing new Cool Vendors https://www.gartner.com/webinar/3875215?srcId=1-4554397745 3:04 PM 24
- 24. © Kea ResearchLtd. For client's internal use only Follow us on twitter at @GARTNEROB @KNOWBE4 @KEACOMPANY 3:04 PM 25
- 25. © Kea ResearchLtd. For client's internal use only Please visit LINKEDIN.COM/IN/SUWEN-CHEN LINKEDIN.COM/IN/PERRYCARPENTER LINKEDIN.COM/IN/DONNASTEIN 3:04 PM 26
- 26. © Kea ResearchLtd. For client's internal use only Follow us on twitter at @SUWENCHENUK @PERRYCARPENTER @DONNASTEIN 3:04 PM 27
- 27. © Kea ResearchLtd. For client's internal use only Please visit GARTNEROBSERVATORY.ORG KNOWB4.COM KEACOMPANY.COM 3:04 PM 28