In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.

1. C O O L V E N D O R I N
A U T O M O T I V E
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As a data capture
platform, Polysync's aim
is to develop autonomous
vehicle and improve
advanced driver
assistance systems.
Winning the Cool Vendor
Until our interview,
Polysync had no idea
that they had won the
Cool Vendor and
therefore it hadn't had
any impact on them.
PolySync has won
another award, but the
return on investment
was unclear, so they
decided to not use it.
They further don't have
any budget for awards.
PolySync decided to
do it on their own
because the industry
they are in "is finite
in the number of
potential
customers".
They talked to
analysts about
scooping a
project for them.
There are only a
few that control
that industry and
they had
connections to
them, which is
why they didn't
see the need to
work with
analysts.
M O R E D E T A I L S O N C O O L V E N D O R F O R U M 2 0 1 8 :
H T T P : / / W W W . G A R T N E R O B S E R V A T O R Y . O R G /
G A R T N E R O B S E R V A T O R Y , A U E B S R E S E A R C H P R O J E C T
Analyst Relationship