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Gartner for Product Management and Marketing Clients


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Gartner for Product Management and Marketing Clients

  1. 1. Gartner for Product Management and Marketing
  2. 2. Product Overview © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliated.
  3. 3. Overview <ul><li>Designed for product and marketing leaders, Gartner for Product Management & Marketing ensures your success by providing immediate access to our research advice custom-tailored to your role via a personalized Web portal. </li></ul><ul><li>You will get a deep understanding of and objective perspectives on your customers, competitors, markets and technologies you care about to enable you to drive incredible business results. </li></ul>
  4. 4. Access to World-class Gartner Research Gartner for Product Management & Marketing users have access to: Gartner for Business Leaders Market Statistics Dataquest Market Insights Core Research Objective technology insight including: Magic Quadrants MarketScopes Vendor Ratings Hype Cycles Qualitative and quantitative analysis of trends and performance, dynamics and opportunities. Marketing Essentials Emerging Technologies Emerging Markets SWOTs IT Key Metrics Data Gartner Analytics Globally consistent and accurate quantitative market data and IT spending forecasts.
  5. 5. Unlimited Analyst Inquiry <ul><li>Brainstorm strategies </li></ul><ul><li>Re-examine investments </li></ul><ul><li>Identify new partners </li></ul><ul><li>Get feedback on a channel or sales strategy </li></ul><ul><li>Test plans to enter a new market </li></ul><ul><li>Enhance competitive positioning on proposals </li></ul><ul><li>Validate product road maps </li></ul><ul><li>Prepare for investor meetings </li></ul>
  6. 6. Research About Your Company Personalize Your Portal Analyst Fast Finder 24/7 Access to Gartner Insight Market Statistic Fast Finder Weekly Insights
  7. 7. Gartner Insight Delivered © 2009 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliated.
  8. 8. Gartner for Business Leaders Research: Framework Designed by our Clients Customers Gartner Analytics User Surveys IT Leaders Toolkits IT Key Metrics Data Competitors Magic Quadrants MarketScopes SWOT Analyses Vendor Ratings Competitive Landscapes Markets Market Statistics Market Forecasts Market Trends Emerging Markets Technologies Hype Cycles Cool Vendor Reports Emerging Technology Best Practices Case Studies Benchmarks Marketing Essentials
  9. 9. Marketing Essentials: How-to Advice and IT Marketing Best Practices Marketing Activity Cycle <ul><li>How to Market to and With Channels </li></ul><ul><li>How to Create the Perfect Elevator Pitch </li></ul><ul><li>Channel Chief Outlook 2009 and Beyond </li></ul><ul><li>Marketing Goals and Responsibilities for 2009 </li></ul><ul><li>Marketing Budgets for 2009: Where's the Spending? </li></ul><ul><li>Sales Enablement Challenges in Asia/Pacific </li></ul><ul><li>How to Build the Business Case for Partnering </li></ul><ul><li>Channel Program Trends in Key Regions </li></ul><ul><li>Insight for Startups: What to Remember When Communicating to Investors </li></ul><ul><li>How to Generate Leads in a Soft Economy </li></ul><ul><li>How to Brand a Company, a Product or Yourself </li></ul>Research Highlights Evaluate Examine Execute Communicate Plan Growth
  10. 10. Gartner Analytics: Helps You Understand the Mind-set of IT Buyers <ul><li>2.7 million document views by IT end users </li></ul><ul><li>What documents are read? </li></ul><ul><li>Who is reading them? </li></ul><ul><li>How many document page views? </li></ul><ul><li>How do I measure up against my competitors? </li></ul>Readership Analytics <ul><li>2 million IT end-user searches </li></ul><ul><li>What are the most popular search terms? </li></ul><ul><li>What are the technology trends? </li></ul><ul><li>Which providers are Gartner clients searching on? </li></ul>Search Analytics <ul><li>100,000 IT end-user inquiries </li></ul><ul><li>What were the topics discussed? </li></ul><ul><li>What’s the decision phase? </li></ul><ul><li>Who were the providers mentioned? </li></ul><ul><li>What is top of mind with CIOs? </li></ul>Inquiry Analytics
  11. 11. Customers: Get the pulse on the IT marketplace *Exclusive to Gartner for Business Leaders offerings. Inquiry Analytics Emerging and most popular search terms by Gartner IT end-user clients. Search Analytics Quarterly inquiry share trend of vendor mentions by Gartner IT end-user clients.
  12. 12. Customers: Understand IT Buyer Needs and Customer Trends Search Analytics Reports User Survey Analysis *Exclusive to Gartner for Business Leaders offerings. 1 August, ID:G00160123 SaaS ranks with SOA and virtualization as one of the most-searched terms on the Gartner Web site, and it is set to continue to grow in interest. In this report, we analyze the interest in SaaS as illustrated by the number of searches on the Gartner Web site. IT End-user Searches for SaaS Since January 2007 Number of Hits Vendors Mentioned in Searches for SaaS Term Relative Frequency Microsoft 25.6% Oracle 16.9% IBM 15.7% SAP 11.2% Google 7.7% 7.3% NetSuite 2.6% RightNow Technologies 2.2% Symantec 1.6% Other Vendors 9.3% Improve the speed of communications across the business 44% Better communications for distributed sites or remote workers and mobile workforce 39% Equipment needed upgrading 36% Improve employee access to information regardless of device or location 34% Lower total cost of ownership (TCO) 33% Improve collaboration between employees 29% Improved applications available through UC 28% Lower equipment costs 27% Competitive advantage 26% Easier system management; reduce management of multiple systems 25% Specific UC applications would improve employee productivity 24% Specific application improvements associated with customer interfacing activities 22% Improve return on investment 18% Directive from management 14% UC implemented because making communications decisions about a new site 12% Vendor pressure 5% Other 1%
  13. 13. Competitors: Position and Compete More Effectively *Exclusive to Gartner for Business Leaders offerings. Magic Quadrant SWOT Analysis Reports <ul><li>Strengths </li></ul><ul><li>Executive capabilities </li></ul><ul><li>Currently the lowest-cost high-volume PV manufacturer </li></ul><ul><li>Rapidly expanding its manufacturing footprint </li></ul><ul><li>Strong sales in Germany and expanding in Europe </li></ul><ul><li>Weaknesses </li></ul><ul><li>Products too concentrated on CdTE-based PV </li></ul><ul><li>Potential public relations issue from toxicity of cadmium </li></ul><ul><li>Narrow set of markets addressed </li></ul><ul><li>Opportunities </li></ul><ul><li>Large growth market </li></ul><ul><li>Potential new thin-film PV business opportunities </li></ul><ul><li>Industry remains in high visibility </li></ul><ul><li>PV aligns with utility requirements </li></ul><ul><li>Threats </li></ul><ul><li>Aggressive competitors </li></ul><ul><li>Uncertain government support </li></ul><ul><li>Expanding into commoditized market </li></ul><ul><li>Large number of competing technologies </li></ul><ul><li>Bleak macroeconomic climate </li></ul>
  14. 14. Markets: Accurate Data Helps Make the Right Decisions <ul><li>Globally consistent methodologies and in-region expertise </li></ul><ul><li>One terabyte of continually updated market data </li></ul><ul><li>2,000+ vendors </li></ul><ul><li>175+ technology markets </li></ul><ul><li>Tracked in 99 countries </li></ul><ul><li>Segmented into 41 vertical markets </li></ul>Market Statistics Gartner IT Spending Forecast are published quarterly. Gartner looks at the full impact of the economy on hardware, software, IT services and telecommunications spending growth. In addition to published research, our chief forecaster, delivers a quarterly webinar for greater context. IT Spending Forecasts Emerging Market Analysis Reports
  15. 15. Technologies: Build Product Road Maps That Grow Your Business Hype Cycle Emerging Technology Analysis Reports