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Smowl, Cool Vendor in education, 2014 - Case Study


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In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.

Published in: Education
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Smowl, Cool Vendor in education, 2014 - Case Study

  1. 1. Smowl offers a service which identifies and monitors student while learning online through a combination of facial recognition and human's recognition. This allows students a 24/7 access to learning material and moreover to take examinations and acquire certificates online. To improve the technology they are further working on voice recognition. Winning the Cool Vendor Cool Vendor in Education, 2014 Using the Cool Vendor Analyst Relationship Impact Gartner's improvement opportunities After winning the CV Smowl has been proposed to make a case study, commercial activities and others by Gartner. They weren't able to accept that offer, because of their financial situation. Even though the business was at that time 2 years old, they just started working with their first client when winning the CV. "Our situation was not good to take that package." Only used for commercial activities:� name the CV in their presentation mention the CV in their reports� In the future, Smowl wants to get the services offered by Gartner and analysts. Still, they are not actively in contact with industry analysts�but have been named in some reports by them.� Potential clients might see the award as a good representation of the firm. Internal impact: increased motivation Support the CV winners in communicating with clients and institutions. Smowl still has difficulties to reach out to the United States market. Additionally, it would be helpful if Gartner would reduce the time and the money you need to invest.� It's hard to compare the situation before winning the award to the situation afterwards. Department benefiting the most: customer acquisition and commercial department. They got funding from the European Commission in 2018. Only 54 companies in Europe were funded out of over 1.100 and they got the Seal Of Excellence - Being a CV made them standing out from the crowd. MORE DETAILS ON COOL VENDOR FORUM 2018: HTTP://WWW.GARTNEROBSERVATORY.ORG/ GARTNER OBSERVATORY, A UEBS RESEARCH PROJECT