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Wizdom, 2017 - Cool Vendor case study


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In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.

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Wizdom, 2017 - Cool Vendor case study

  1. 1. COOL VENDOR IN THE DIGITAL WORKPLACE, 2017 WINNING THE COOL VENDOR "It was a little bit by surprise." "We didn’t know if there was something called CV at that time"  CV had enormous impact and a lot of potential in the US – Problem: they were not based in the US at that time Nevertheless helped them in • Europe: "It's like a stamp for quality that we are not just another product." "They could open up a little bit more how to use this Cool Vendor. They could promote it a little bit more themselves maybe." Bad timing: In Europe, you get the award just before the summer holiday -  "After the summer would be better" "They hide a little bit on their own homepage, you have to search for this Cool Vendor to find it." SUPPORT BY GARTNER It's difficult to use because of restrictions, which makes it difficult to get a full effect from it marketing wise -> Solution: just talk about it with customers "We use it as much as we can." They communicate that they are a CV to potential customers, potential partners, in PR, online (e.g. on their website) and in job openings Department benefiting the most: Marketing and sales USING THE COOL VENDOR Wizdom doesn't target any analysts They often meet them and then they keep up and inform each other about what happened in the market It's important to keep good relations with analysts ANALYST RELATIONSHIP The intranet solution built on SharePoint by Wizdom helps to improve the digital working place. "Choose the features and apps that match your needs and you´ll get a digital workplace that boosts productivity, collaboration and communication in YOUR organisation." MORE DETAILS ON COOL VENDOR FORUM 2018: HTTP://WWW.GARTNEROBSERVATORY.ORG/ GARTNER OBSERVATORY, A UEBS RESEARCH PROJECT