MapMarvel: GIS in the Cloud

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This slide set was delivered at the Association of Geogrphic Information to recruit Alpha testers to "MapMarvel". It covers disruptive technology, the emergence of cloud based applications and how incumbent businesses are missing the point. MM provides the tools to make Cloud based GIS a reality for everyone...

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MapMarvel: GIS in the Cloud

  1. 1. GIS in the cloud The Undeniable Trends David Overton dbyhundred founder MapMarvel co-founder
  2. 2. What’s in store <ul><li>Who am I? </li></ul><ul><li>Disruption? </li></ul><ul><li>Why the fuss? </li></ul><ul><li>What actually is it? </li></ul><ul><li>Market needs? </li></ul><ul><li>Alpha test MapMarvel? </li></ul>
  3. 3. Who am I? <ul><li>Founder </li></ul><ul><li>Innovation </li></ul><ul><li>Collaborations </li></ul><ul><li>Eurogeographics </li></ul><ul><li>Advisor </li></ul>
  4. 4. Quotes <ul><li>“ It is truly disruptive technology and its impact has reached far beyond a pure technology offering as the benefits of the cloud have changed the way we view IT Infrastructure” </li></ul><ul><li>Werner Vogels CTO - Amazon.com </li></ul>
  5. 5. Disruptive Innovation Triggers New Tech New Politics Public Opinion New Business Model
  6. 6. Ignoring disruptions? <ul><li>Incumbents </li></ul><ul><li>Emergents </li></ul>
  7. 7. Disruptions in our Market Triggers New Tech Slippy maps, API’s, Open Source, Google Maps/Earth, Utility Computing New Politics INSPIRE directive Public Opinion Free data, Open Street Map (OSM) New Business Model Freemium/ SaaS
  8. 8. Quotes <ul><li>“ Cloud computing is quietly taking over the world and changing the way we use our computers forever . Whether you're storing your photo collection on Flickr or logging on to Gmail, everyone's now using the cloud, even if they don't realise it .” </li></ul><ul><li>Source – TechRadar UK June 09 </li></ul>
  9. 9. Head In the Clouds ~ Or head in the sand geek and poke
  10. 10. IaaS, PaaS and SaaS Google App Engine
  11. 11. Great examples It eliminates the costs and complexity of buying, configuring, and managing the hardware and software needed to build and deploy applications. Instead, these applications are delivered as a service over the Internet (the “cloud”). http://www.salesforce.com/uk/platform/what-is-it.jsp
  12. 12. Capital vs Operational
  13. 13. Elasticity
  14. 14. Examples within GI <ul><li>Recovery of New Orleans </li></ul><ul><ul><li>Amazon Web Services </li></ul></ul><ul><ul><li>Google Maps to display data </li></ul></ul><ul><li>“ Don’t stick your server on a target” </li></ul>
  15. 15. Lock-ins & Security
  16. 16. What the GI market needs to.. <ul><li>Remove the burden </li></ul><ul><li>Remove the pressure </li></ul><ul><li>Remove the software licences </li></ul><ul><li>Ultimately Reduce costs </li></ul><ul><li>Enable teams to do what they should do </li></ul><ul><li>Enable productivity to SOAR! </li></ul>
  17. 17. The MapMarvel Solution Cloud Data You Search Tools Styling MapMarvel Web App Template web map output Your Data
  18. 18. MapMarvel SIMPLEs <ul><li>Provides a simple interface to upload content to the cloud </li></ul><ul><li>Offers a web based software application that uses that data to create useful map outputs </li></ul>With thanks to Compare the Market.com
  19. 19. Lets make it real – Upload
  20. 20. Lets make it real – Mash-up Geology Topographic Data Imagery Terrain
  21. 21. Lets make it real – Analyse
  22. 22. Lets make it real – Publish
  23. 23. <ul><li>Incumbent – Emergent </li></ul><ul><li>Infrastructure – Tools </li></ul><ul><li>Onsite – Out there </li></ul><ul><li>Simple- Complex </li></ul>
  24. 24. Concluding <ul><li>You’ve heard the story before </li></ul><ul><li>Contribute to the outcome </li></ul><ul><li>Alpha testers needed </li></ul>[email_address] +44 (0) 7876 390 656 Skype: david-overton Aunt TK

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