The document discusses the cloud computing landscape and the different types of companies that operate above and below the cloud. It describes companies as planets of different sizes grouped into galaxies centered around large "central planets" like Microsoft, IBM, and Google. Smaller planets aim to be part of these galaxies by supporting the large planets, while infrastructure providers, application providers, integrators, and value added resellers make up the various planets in the cloud ecosystem.

1. Below & Above the Cloud Hans L. Gerke

2. Once Upon a Time

3. Below the Cloud the IT Revolution...

4. Applications that will change our life

5. Google Docs Share spreadsheets, documents, presentations,.. Cooperate simultaneously in teams Access from anywhere, your notebook, an internet café, from an Iphone...

6. Slide Rocket Create presentations online Share presentation creation Protect your brand Online show

7. Workday Created by founder of PeopleSoft PeopleSoft being sold to Oracle He has developed the same applications ...in SaaS

8. Photoshop.com Organize your pictures online Edit and improve ...from anywhere Share with friends or colleagues

9. Lotus Live Mails, files, contacts,... All in one place Collaborate online with just one browser

10. BaseCamp Manage projects, assign task, collect feedback... Collaborate with teams and customers from anywhere

11. Google Wave Mails, instant messaging, file sharing... and many more to come all in one application with just one browser

12. EditGrid Advanced spreadsheet Online collaboration Integrate data with Google Maps with just one browser

13. This was just a sample

14. Cloud applications enable Advanced online collaboration Integration with social networking Enhanced Mashups

15. And all this with just From anywhere any device Nothing to install to upgrade One browser

16. THE PAST

17. THE CLOUD

18. IT becomes UTIL IT Y

19. UTIL IT Y becomes VERSATIL IT Y One Need One App

20. Great Visioneers said «PC will never replace mini» «Internet is a fashion trend» «No one will buy an Iphone»

21. Now they say «Cloud will never fly» no kidding they say that...

22. 2008 Soon € 16B A lot of money What we think

23. OK cool But now Can you tell The Cloud ? What’s above

24. LEMON OPERATIONS Above the Cloud? The Galaxies

25. LEMON OPERATIONS thousands and thousands of planets

26. LEMON OPERATIONS MICROSOFT IBM HP GOOGLE AWS ORACLE SALESFORCE Hosting Aggregators Integrators VARs ISVs Vertical Channels CISCO VARs Integrators Vertical Channels Aggregators ISVs Hosting Vertical Channels Integrators ISVs Aggregators VARs Hosting Aggregators VARs ISVs Integrators Aggregators Vertical Channels Application providers Application providers Application providers Augmented Reality

27. All planets are different but can be C a t e g o r i e s grouped into

28. Infrastructure Provider Data & Application Hosting Aggregator Application Provider Integrator Value Added Reseller Resellers / Influencer Appliance providers

29. A Galaxy is centered by which gravity attracts other planets and influence them a large planet

30. MICROSOFT IBM GOOGLE APPLE Some Galaxies yes we know there are more

31. Galaxy size depends on the gravity power of its central planet

32. Gravity comes from brand associated with Cloud Cloud market share Internal and external traction Market Footprint

33. Gravity comes from technology SDK hosting Market Footprint Whole Product Contribution

34. Gravity comes from other planets helping business to develop their Market Footprint Whole Product Contribution Business Enablement

35. What is at sake for selling servers? large planets? Yes we know there are more... selling hosting? selling techno? Leading the GALAXY It is about

36. What is at sake for smaller planets? Yes we know there are many more... being in the GALAXY It is about right

37. What is at sake for the rest of us? enjoy CLOUD Just the

38. thanks!

39. Recruiting and Developing Channels for IT Companies in EMEA and US is doing Our Company one thing

40. Because we know building a channel in the cloud is different

41. We have created a new service

42. Big planets Small planets V IT AMINIZE your channel [email_address]