20131111 slides for crowd funding

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SplashMaps Kickstarter Story and Launch of Make-a-Map; maps centred where you like and at 1:25 000 scale. Slides presented at the Crowd funding conference 2013 at the University of Chichester.

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  • The data trend I’m always motivated by is the ability we now have to tailor to some very specific and increasingly individual needs… wait for the new product announcement later…
  • Everything designed around the users. Garmin already pointed out the failings of paper as a medium…. Our choice of medium was based upon the short comings of the alternatives… paper and electronic. But the French describe these issues best here!
  • Development of the map, the sourcing of materials, the decisions on data sources etc. was all in place before we incorporated in November last year. In the same week we made our design rights applications and launched our 30 day Kickstarter campaign with a home made video from a night of mountain biking.How many people here are backers of SplashMaps?We were successful in gaining our funding and soon had the money and shortly afterward 4 additional shareholders.We planned our launch for the Outdoors show early in January 2013 and started our media campaign immediately.A year of learning had begun.
  • We learnt about printingAbout impractical licensing (and influencing it!)About our naivity in data integration and cartography *viz Yosemite map.
  • It’s a visual product, and it’s a product no one even contemplated before. So it needs endorsements and it needs visuals. Preferably it needs hands-on! Or perhaps I need to weave a fabric with words?
  • Participated in 11 events16 retailers
  • 20131111 slides for crowd funding

    1. 1. Maps designed for the REAL outdoors Crowd Funding Conference 2013 Chichester University @splashmaps November 2013 David Overton david@splashmaps.net
    2. 2. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Make-a-Map Advancing with Crowd Funding?
    3. 3. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Make-a-Map Advancing with Crowd Funding?
    4. 4. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Make-a-Map Advancing with Crowd Funding?
    5. 5. WHO IS SPLASHMAPS?
    6. 6. Our Brand • • • • About simple, practical navigation About the REAL outdoors About exploiting trends in Data About Innovation in product & service design
    7. 7. A design challenge… Thanks Garmin!
    8. 8. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Make-a-Map Advancing with Crowd Funding?
    9. 9. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Make-a-Map Advancing with Crowd Funding?
    10. 10. Challenges of a REALoutdoor spec. • Ink + Materials (Faux Silk, Satin, Polyester etc.) • License for 1:25k Raster • Data Integration & Styling for Open Data (OS, OSM, LA) • Map and Key physical design
    11. 11. Challenges of getting it known! • PR – Reviews – Radio – TV – Internet – Social Networks – Events
    12. 12. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Make-a-Map Advancing with Crowd Funding?
    13. 13. Great following, broad distribution • • • • • • Participating Prizes Retail presence Tie-ins Awards Dedicated events
    14. 14. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Make-a-Map Advancing with Crowd Funding?
    15. 15. Our Ambitions and Plans Our Mission: We will grow a mapping business that exploits the freedom of data to tailor maps which, to their very fibre, are designed for the REAL world. We achieve this over a 5 year period: 2013 – Fixed areas , commissions GB or foreign (e.g. Piste maps), GB National parks 2014 – Consumer custom maps (centre, scale, titles, style), develop technology for digital enablement of the map. 2015 – International Growth, Digital Enablement advertising revenue stream, White labelled service applied to new markets 2016 – Fully global, flexible displays 2017 – Majority of income from advertising, white labelled services and licensed content
    16. 16. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Make-a-Map Advancing with Crowd Funding?
    17. 17. “Make-a-Map” – Custom Map • Road tested on our Kickstarter Backers • Using an Innovation voucher and local talent • Mass Tailoring – Suits you?
    18. 18. www.splashmaps.net
    19. 19. Enter a Postcode or place name to centre the map
    20. 20. Nudge it into place…
    21. 21. Choose Size and Scale Your Title
    22. 22. Share your Map
    23. 23. Charlie the Bikemonger’s Map
    24. 24. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Make-a-Map Advancing with Crowd Funding?
    25. 25. ADVANCING - MORE SOURCES OF FUNDS?
    26. 26. Optimising our workflow www.splashmaps.net
    27. 27. Easy Win?
    28. 28. Conclusions • We’ve had a good Kick-start • We’re advancing up the funding ladder – Own finance> Crowd fund>Grants>Angel investment • We’ve arrived at our killer app more quickly! www.splashmaps.net/shop/make-map
    29. 29. Videos • BBC on SplashMaps funding – http://youtu.be/fwMw4OyWrjM • Our latest video – http://www.youtube.com/watch?v=z0YKwt5LO0o • Man washed wee off map – http://www.youtube.com/watch?v=fWSYYDhzrA0 – …and many more!
    30. 30. Contacts • david@splashmaps.net • @splashmaps • www.splashmaps.net

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