Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Selling the Cloud

581 views

Published on

Some personal thoughts on market opportunities for cloud: emerging markets, communications, mass market

Published in: Technology, Business
  • Be the first to comment

Selling the Cloud

  1. 1. Personal thoughts around selling the Cloud
  2. 2. <ul><li>Cheap ‘Open Cloud’ </li></ul><ul><ul><li>FreeBSD, Open Source Applications, Pre-deployed to SMB market </li></ul></ul><ul><ul><li>Certified and Supported by xyz company </li></ul></ul><ul><li>Compute power to the Open Source community to develop software in the Open Source community </li></ul><ul><li>Developing the next ‘Oracle’ based on Open Standards </li></ul><ul><li>Funding? Cost? Ownership? </li></ul><ul><li>Will this work? Check out http://open.eucalyptus.com/ </li></ul>
  3. 3. <ul><li>Can we deliver a ‘utility’ to emerging towns/cities/ countries (i.e. China ‘new tiers’)? </li></ul><ul><ul><li>Water, Electricity, Gas, Phones, ‘Cloud’ </li></ul></ul><ul><ul><li>Get there before the world (internet) </li></ul></ul><ul><ul><li>How do we ‘communicate’ what the technology is? </li></ul></ul><ul><li>Who is the target for the utility in these locations? </li></ul><ul><ul><li>Government </li></ul></ul><ul><ul><li>Council </li></ul></ul><ul><ul><li>Private Enterprise </li></ul></ul>
  4. 4. <ul><li>Cloud Mock ups using magnets (Addressing Emerging Markets – previous slide) </li></ul><ul><li>Influence IT decision makers at home </li></ul><ul><ul><li>Infrastructure magnets on fridges </li></ul></ul><ul><ul><li>IT workers can share the technology with their children – this technology is hidden away, so kids don’t ‘ get what daddy/mommy does’ - Servers, Network & Storage </li></ul></ul><ul><ul><li>Children and parents can build their own Data Center or Cloud out of magnets </li></ul></ul><ul><ul><ul><li>Education </li></ul></ul></ul><ul><ul><ul><ul><li>Explain what’s behind the internet </li></ul></ul></ul></ul><ul><ul><ul><ul><li>How we access the internet and the components that deliver it </li></ul></ul></ul></ul><ul><li>From a ‘Sales’ perspective – simplicity in explaining to clients how the technology links together for Cloud, how it scales and what it looks like </li></ul><ul><li>Pre-Sales can use magnets as a “Visio” style whiteboard at client sites or in meeting rooms </li></ul><ul><li>Delivers Rational and Emotional benefit to target audience </li></ul>
  5. 5. Home Work Hotel Each component is a separate magnet
  6. 6. <ul><li>If Cloud is just like water, could run a campaign with a Water Cooler brand: </li></ul><ul><ul><li>‘ Get your IT on tap’ put on water bottles in workplaces? </li></ul></ul><ul><ul><li>Green quotient: </li></ul></ul><ul><ul><ul><li>Only use what you need – no waste </li></ul></ul></ul><ul><ul><ul><li>‘ Refresh’ your IT with Cloud </li></ul></ul></ul>
  7. 7. <ul><li>‘ The Wisdom of Clouds’ http://news.cnet.com/8301-19413_3-20007566-240.html?part=rss&tag=feed&subj=TheWisdomofClouds </li></ul><ul><li>Mike Hansen – TechSauce http://twitter.com/TechSauce </li></ul><ul><li>WorkInTheCloud http://twitter.com/workinthecloud </li></ul><ul><li>MeghanAtCA http://twitter.com/MeghanAtCA </li></ul><ul><li>Ciscos own PR room http://newsroom.cisco.com/ </li></ul><ul><li>Cloud Ave http://www.cloudave.com/ </li></ul><ul><li>Brighttalk http://www.brighttalk.com/ </li></ul>

×