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Selling the Cloud


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Some personal thoughts on market opportunities for cloud: emerging markets, communications, mass market

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Selling the Cloud

  1. 1. Personal thoughts around selling the Cloud
  2. 2. <ul><li>Cheap ‘Open Cloud’ </li></ul><ul><ul><li>FreeBSD, Open Source Applications, Pre-deployed to SMB market </li></ul></ul><ul><ul><li>Certified and Supported by xyz company </li></ul></ul><ul><li>Compute power to the Open Source community to develop software in the Open Source community </li></ul><ul><li>Developing the next ‘Oracle’ based on Open Standards </li></ul><ul><li>Funding? Cost? Ownership? </li></ul><ul><li>Will this work? Check out </li></ul>
  3. 3. <ul><li>Can we deliver a ‘utility’ to emerging towns/cities/ countries (i.e. China ‘new tiers’)? </li></ul><ul><ul><li>Water, Electricity, Gas, Phones, ‘Cloud’ </li></ul></ul><ul><ul><li>Get there before the world (internet) </li></ul></ul><ul><ul><li>How do we ‘communicate’ what the technology is? </li></ul></ul><ul><li>Who is the target for the utility in these locations? </li></ul><ul><ul><li>Government </li></ul></ul><ul><ul><li>Council </li></ul></ul><ul><ul><li>Private Enterprise </li></ul></ul>
  4. 4. <ul><li>Cloud Mock ups using magnets (Addressing Emerging Markets – previous slide) </li></ul><ul><li>Influence IT decision makers at home </li></ul><ul><ul><li>Infrastructure magnets on fridges </li></ul></ul><ul><ul><li>IT workers can share the technology with their children – this technology is hidden away, so kids don’t ‘ get what daddy/mommy does’ - Servers, Network & Storage </li></ul></ul><ul><ul><li>Children and parents can build their own Data Center or Cloud out of magnets </li></ul></ul><ul><ul><ul><li>Education </li></ul></ul></ul><ul><ul><ul><ul><li>Explain what’s behind the internet </li></ul></ul></ul></ul><ul><ul><ul><ul><li>How we access the internet and the components that deliver it </li></ul></ul></ul></ul><ul><li>From a ‘Sales’ perspective – simplicity in explaining to clients how the technology links together for Cloud, how it scales and what it looks like </li></ul><ul><li>Pre-Sales can use magnets as a “Visio” style whiteboard at client sites or in meeting rooms </li></ul><ul><li>Delivers Rational and Emotional benefit to target audience </li></ul>
  5. 5. Home Work Hotel Each component is a separate magnet
  6. 6. <ul><li>If Cloud is just like water, could run a campaign with a Water Cooler brand: </li></ul><ul><ul><li>‘ Get your IT on tap’ put on water bottles in workplaces? </li></ul></ul><ul><ul><li>Green quotient: </li></ul></ul><ul><ul><ul><li>Only use what you need – no waste </li></ul></ul></ul><ul><ul><ul><li>‘ Refresh’ your IT with Cloud </li></ul></ul></ul>
  7. 7. <ul><li>‘ The Wisdom of Clouds’ </li></ul><ul><li>Mike Hansen – TechSauce </li></ul><ul><li>WorkInTheCloud </li></ul><ul><li>MeghanAtCA </li></ul><ul><li>Ciscos own PR room </li></ul><ul><li>Cloud Ave </li></ul><ul><li>Brighttalk </li></ul>