The State of GovCloud and
The Future of Everything
More or less.
By Reuven Cohen,
Chief Technology Advocate
Chief Technology Advocate, Citrix
Reuven is recognized as an early innovator in the cloud computing space, as
the founder of Enomaly in 2004 (Acquired by Virtustream in 2012). Enomaly
was among the ﬁrst to develop a self-service infrastructure as a service (IaaS)
platform (ECP) circa 2005, as well as SpotCloud (2011) the ﬁrst commodity
style cloud computing Spot Market
Today he leads Citrix (NASDAQ: CTXS) world wide advocacy efforts with a
particular focus on increasing the volume, reach and inﬂuence of Citrix's
extensive portfolio of cloud solutions used by more than 260,000 customers
and 100 million end users across the globe.
Apart from Citrix Reuven writes The Digital Provocateur column for Forbes
Magazine, is the co-founder of CloudCamp (300+ Cities around the Globe), an
unconference where early adopters of Cloud Computing technologies
exchange ideas and is the largest of the ‘barcamp’ style of events. He is also
the co-host of the DigitalNibbles Podcast sponsored by Intel. He has served as
a board member to the Information Technology Association of Canada as well
as a strategic advisor to Sun Microsystems, Amazon, York University, The
Government of Canada's Department of Foreign Affairs & International Trade
“Every company in the top 100
government providers uses open
source in their products: all of
them,” said Scott Montgomery, McAfee [MFE] chief
technology ofﬁcer for the public sector.
The total cloud industry is
estimated to be worth 2014
60% of Server
Workloads will be
60% of virtualized servers
will be less secure than the
physical servers they
replace, according to
41.7% is from IaaS
35% Increase in the
number of VMs Deployed
Among Enterprises from
January 2012 to June
Memory and Storage Demand
is Growing FAST!
100% Increase in Memory
90% Increase in Storage
Data in the cloud.
7% of data is currently stored in the
cloud – by 2016 it will rise to 36
As of 2013, there is over 1 Exabyte
of data in the cloud
(that’s 1,073,741,824 GB)
PaaS, The next next big thing
Worldwide platform as a
service (PaaS) revenue is on
pace to reach $1.5 billion in
2013, and growing to $2.9
billion in 2016.
66% of IT pros say their personal
use of cloud has inﬂuenced their
recommendations to their
organizations about moving to
MORE COOKS IN THE
KITCHEN FOR CLOUD
IT professionals rank non-IT executives among the most
inﬂuential managers on cloud decisions:
IT Director: 61%
Non-IT C-level executives: 37%
IT Manager: 32%
IT Administrator: 24%
THE CLOUD MODEL:
SHOW US THE MONEY
Where is your organization with the following concepts?*
(Charging the costs of IT services,
hardware or software to business units
in which they are used)
(Tracking and reporting costs of IT
services, hardware or software used by
Security once dominated, but cloud service performance
and other issues are emerging as concerns that slow
What’s in the Cloud?
The age of surprise (the world of rapid innovation we
The golden 4 (automation, information, design,
Mogility (mobile agility)
Fusion (digital computing as a layer of the physical
Surprising intersections (where we see world-changing
Age of Surprise
The age of surprise is upon
us (as coined by the US Air
Force). There is a new
reality of the possible;
where the impossible now
takes half the time (4 years)
and .03% of the cost
(109B to 3.5M) of the
The Age of Surprise
We are living in the age of surprise.
Individuals can connect, create, and project their
creations at scales never before seen in human history.
As a species we go further and faster by sharing and
building on each other.
A big part of that is accessibility of tools to make
practically anything, connect to knowledge / knowhow, and the Internet’s ability to scale. Viral things
used to be rare. Now they happen all the time.
In large systems rare things happen all the time.
Amazon’s automation approach doesn’t treat failures
as exceptions. They are part of normal operations and
in their world if you have to get a human involved in
dealing with it, you are doing it wrong.
Netﬂix has gone one step further with the Simian Army.
They realized that to be sure their system was failure
friendly they needed to increase the rate of failure in the
Age of Surprise
To get an advantage in the age of surprise you have to
embrace change. This means supporting anyness,
anytime assembly, failure friendliness, instant scale,
open innovation, and building for change.
The Golden Four
Golden 4: Automation, Information, Design, and
The Golden Four
Four highly successful companies give us a clue to the collective
skillset needed to be a next generation company. In fact, each of
these companies seeks the other’s skillsets.
Google wants to be better at design like Apple. They redesigned
all of their software and hardware.
Apple wants the information skills of Google. They have struggled
with big data with Maps.
Google wants to increase connections to its customers like
Facebook. Google+ is a major push to exploit connections like
Amazon - Core philosophy.
Controllable – Systems are loosely coupled and
Adaptive – Systems can adapt to different needs.
Resilient- Failures aren’t exceptions; failures are part of
Data-Driven – The system is instrumented to selfoptimize by collecting data that affects the control loop
Amazon: Automation Driven
People scale poorly.
Amazon is an automation company that sells retail.
They are killing traditional retail with grocery-store-like
margins (a few percent). Their core skill set is scaling
things through automation; computerized selling and
delivering goods throughout the world.
Amazon: Automation Driven
Companies that don’t get automation
right just won’t be able to scale and
operate at the margins of their
Knowledge used to be power. Now understanding is
power. Perspective is Genius.
Google: Data Driven
There are several elements to a
successful data driven approach.
Clearly deﬁne your goals.
Develop a model that measures the achievement of that goal.
Determine the key indicators you need to detect.
Determine what actions to take when an indicator is detected.
Quantify these rules and evolve them as your understanding
Apple: Design Driven
Thanks to Apple, great design is just an expectation.
The bar has been set. People are now expecting to be
continuously delighted. They want to be surprised by
how well something works.
Designing a Magic Moment
A magic moment. The Citrix Design Team describes a
magic moment this way:
Wow – First the product surprises you in how it does something,
to the point your reaction is simply Wow.
Thank You – Next the behaviour makes you grateful to those that
made it. It did something that really helped you out, went that
extra mile, and delighted you.
Of Course – The behaviour of the system is so clearly better that
the ﬁnal reaction is of course. Why would it work any other way?
This connected, information ﬁlled world of ours is ushering
people into the era of Mobility. People now expect Mobile
Agility (Mogility) in their lives. It’s a new way of living and
working across devices, time zones, distances, transit,
and even employers (freelance economy). Mogility adds
the agility to get stuff done across our ultra-busy on-thego lifestyles emphasizing anyness / anywhereness.
Post mobility, the next big wave of disruption
we see is wearable computing. Wearable
computing will start to displace mobile in the
next 3 to 5 years.
Fusion of the digital layer into the physical world is
rapidly happening. This isn’t augmented reality. It is
A digital computing layer is becoming organic to things
(much like genes are organic to biological life).
Context: Google Now
Understanding of context (where, when, who, what)
allows applications to provide more delightful options.
This is a key input to automation / orchestration: sensing
context to trigger actions.
The Internet is already becoming mobile and wireless.
Soon the majority of communication will be between
things, things serving us.
Appiﬁcation of the Internet = Mashable Web + Apps
Tablets Replace Laptops = Apps + Mobile Simplicity + PC Complexity
Mashable Things = Intelligent Things + Wireless Networks + Printable Electronics
Reinvention of Manufacturing = Print Anything + Nanotech + 3D printing + 3D
Electric Economy of Cheap Energy = Electric Vehicles + Better Batteries + Better
Efﬁciency + Renewable Generation
Big thanks to Guy Bieber @ Citrix!
You, for attending.