This document discusses the transition from traditional desktop computing to virtual and cloud-based computing. It notes that computing has changed from something owned that sat on a desk, to virtual resources that can be accessed from anywhere. This has implications for how things like data storage, processing power and ownership will work going forward. Examples are given of early cloud platforms like Amazon Web Services that allowed for on-demand access to computing resources and new business models like Uber and Airbnb that leverage the internet to connect providers and users in new ways at scale.

1. FROM REAL
TO VIRTUAL
AND WHY EVERYTHING IS GOING THAT
WAY

2. THIS IS A STORY
about how computing changed from a box on your
desk that did things for your boss, into virtual
pieces whose location no longer interests us.

3. AND WHY
it will probably effect ownership of everything.

4. HERE IS MY CAR:
AFTERNOON

5. THE LIFECYCLE
of an old desktop computer was
1) buy,
2) use,
3) then throw away.
And it spent most of the time inactive

6. SETI@HOME
SETI@home is a scientific experiment that uses Internet-connected
computers in the Search for Extraterrestrial Intelligence (SETI). You can
participate by running a free program that downloads and analyzes radio
telescope data.

7. IN THE PAST
We shared time on computers

8. WHAT IS A COMPUTER

9. WHAT IS COMPUTING?

10. WHAT IS COMPUTING?
10 PRINT “HELLO!”
20 GOTO 10

11. WHAT IS COMPUTING?

12. HERE IS MY CAR
EVENING

13. STORAGE, COMPUTE,
NETWORK

14. STORAGE, NETWORK,
COMPUTE

15. REAL COMPUTING
• image compression
• Simulate a very dense neural network mimicking brain
functionality of a lower class organism.
• Statistical analysis (volatility and return, correlation)
• Portfolio optimization

16. THE DATACENTRE
Located in Uitikon, Switzerland, the data center is expected to create 2,800
megawatts of wasted heat per year when operating at full capacity

17. AMAZON SOLD THINGS
ON A WEBSITE
“Excess computing capacity from their ecommerce site
that was used as the basis for Amazon Web Services'
(AWS) cloud.”
(Not quite true)
“..consider how Amazon’s infrastructure could more
efficiently scale up. They explored how abstraction and
decoupling the applications from the infrastructure
could make it easier to manage.”
(Benjamin Black)

18. AMAZON AWS
• Public computing, based on private need
• Rent virtual, as long as it is ‘up’
• Identify yourself
• Security
• Geography
• Command line

19. SUDDENLY MORE
SPACE

20. CONTAINER

21. CONTAINERS

22. CONTAINER SHIPS

23. WARDLEY MAP

24. WARDLEY MAP

25. INDEPENDENT POWER

26. AS A SERVICE

27. AWS LAMBDA
AWS Lambda lets you run code without provisioning or
managing servers. You pay only for the compute time
you consume - there is no charge when your code is
not running.

28. HERE IS MY CAR
ROAD TAX
INSURANCE
AGE EXPOSURE

29. WHAT IS UBER’S
BUSINESS MODEL?
Uber is a smartphone app which provides
on-demand service to users. It connects
willing passengers to taxi cab drivers. Taxi
drivers use their own cars when providing
taxi service and Uber gets 20% of the fare.

30. WHAT IS AIRBNB’S
BUSINESS MODEL
Airbnb utilizes a platform business model. This
means they facilitate the exchange between
consumers (travelers) and producers
(homeowners). Because the consumers aren’t
Airbnb ‘employees’, and because there’s
practically an infinite number of homes that could
potentially go up on the site, Airbnb can scale at an
incredibly fast rate at zero marginal cost.
(Quora answer)

31. THANKS TO THE
INTERNET
• Increased utilization from sharing
• Scale with little cost to business
• Platform is a market
• Disruption for traditional models

32. EXECUTIVES WHO
ANTICIPATE

33. COMPUTING IS
EVERYWHERE
david.eastman@code.red @eastmad