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20131029 SplashMaps at #Geomob London
- 1. Maps designed for the REAL outdoors #geomob October 2013 David Overton david@splashmaps.net
- 2. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
- 3. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
- 4. WHO IS SPLASHMAPS?
- 5. Our Brand • • • • About simple, practical navigation About the REAL outdoors About exploiting trends in Data About Innovation in product & service design
- 6. A design challenge… Thanks Garmin!
- 7. The Medium
- 8. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
- 9. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
- 10. Challenges of a REALoutdoor spec. • Ink + Materials (Faux Silk, Satin, Polyester etc.) • License for 1:25k Raster • Data Integration & Styling for Open Data (OS, OSM, LA) • Map and Key physical design
- 11. Challenges of getting it known! • PR – Reviews – Radio – TV – Internet – Social Networks – Events
- 12. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch What we’re looking for from investors
- 13. Great following, broad distribution • • • • • • Participating Prizes Retail presence Tie-ins Awards Dedicated events
- 14. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
- 15. Our Ambitions and Plans Our Mission: We will grow a mapping business that exploits the freedom of data to tailor maps which, to their very fibre, are designed for the REAL world. We achieve this over a 5 year period: 2013 – Fixed areas , commissions GB or foreign (e.g. Piste maps), GB National parks 2014 – Consumer custom maps (centre, scale, titles, style), develop technology for digital enablement of the map. 2015 – International Growth, Digital Enablement advertising revenue stream, White labelled service applied to new markets 2016 – Fully global, flexible displays 2017 – Majority of income from advertising, white labelled services and licensed content
- 16. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
- 17. “Make-a-Map” – Custom Map • Using an Innovation voucher and local talent • Mass Tailoring – Suits you? • 1:25k Raster initially
- 18. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
- 19. ADVANCING - WITH YOU?
- 20. Optimising our workflow www.splashmaps.co.uk
- 21. Easy Win?
- 22. Conclusions • • • • We’ve started well We face the chasm We have tailored a strategy We’re looking for help – Financial – Skills – Contacts – Updates
- 23. Contacts • david@splashmaps.net • @splashmaps • www.splashmaps.net
- 24. Videos • BBC on SplashMaps funding – http://youtu.be/fwMw4OyWrjM • Our latest video – http://www.youtube.com/watch?v=z0YKwt5LO0o • Man washed wee off map – http://www.youtube.com/watch?v=fWSYYDhzrA0
