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20131029 SplashMaps at #Geomob London

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1 year of SplashMaps being released on the nation we have a achieved convincing sales and gained brand awareness. We now have a strategy stretching out 5 years and building upon our strengths in data integration, materials knowledge and our understanding of the REAL outdoors markets.

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20131029 SplashMaps at #Geomob London

  1. 1. Maps designed for the REAL outdoors #geomob October 2013 David Overton david@splashmaps.net
  2. 2. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  3. 3. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  4. 4. WHO IS SPLASHMAPS?
  5. 5. Our Brand • • • • About simple, practical navigation About the REAL outdoors About exploiting trends in Data About Innovation in product & service design
  6. 6. A design challenge… Thanks Garmin!
  7. 7. The Medium
  8. 8. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  9. 9. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  10. 10. Challenges of a REALoutdoor spec. • Ink + Materials (Faux Silk, Satin, Polyester etc.) • License for 1:25k Raster • Data Integration & Styling for Open Data (OS, OSM, LA) • Map and Key physical design
  11. 11. Challenges of getting it known! • PR – Reviews – Radio – TV – Internet – Social Networks – Events
  12. 12. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch What we’re looking for from investors
  13. 13. Great following, broad distribution • • • • • • Participating Prizes Retail presence Tie-ins Awards Dedicated events
  14. 14. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  15. 15. Our Ambitions and Plans Our Mission: We will grow a mapping business that exploits the freedom of data to tailor maps which, to their very fibre, are designed for the REAL world. We achieve this over a 5 year period: 2013 – Fixed areas , commissions GB or foreign (e.g. Piste maps), GB National parks 2014 – Consumer custom maps (centre, scale, titles, style), develop technology for digital enablement of the map. 2015 – International Growth, Digital Enablement advertising revenue stream, White labelled service applied to new markets 2016 – Fully global, flexible displays 2017 – Majority of income from advertising, white labelled services and licensed content
  16. 16. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  17. 17. “Make-a-Map” – Custom Map • Using an Innovation voucher and local talent • Mass Tailoring – Suits you? • 1:25k Raster initially
  18. 18. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  19. 19. ADVANCING - WITH YOU?
  20. 20. Optimising our workflow www.splashmaps.co.uk
  21. 21. Easy Win?
  22. 22. Conclusions • • • • We’ve started well We face the chasm We have tailored a strategy We’re looking for help – Financial – Skills – Contacts – Updates
  23. 23. Contacts • david@splashmaps.net • @splashmaps • www.splashmaps.net
  24. 24. Videos • BBC on SplashMaps funding – http://youtu.be/fwMw4OyWrjM • Our latest video – http://www.youtube.com/watch?v=z0YKwt5LO0o • Man washed wee off map – http://www.youtube.com/watch?v=fWSYYDhzrA0

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