Note: This is a marketing presentation by Neighborhood America (www.neighborhoodamerica.com).
You can’t engage if you can’t connect. “Making the Connection Part 2” expands upon the concepts of Part 1 by introducing social network concepts and solutions into internal and external government-employee and government-citizen collaboration.
Making The Connection Part 2 (Government and Citizens)
1. Making the Connection (Part 2) Structured Online Communities for Government and Citizen Collaboration
2. Online Citizen Networks Why social networking? Are you in the network? In the 2008 presidential campaign, voters responded, and exhibited a rising preference and expectation to using the Internet to share information and to communicate. “ In a nation of more than 300 million people, collaborative technology is the currency that people from all walks of life can use to come together and solve problems.” - Jennifer Dorn, Federal Computer Week December 3, 2007
3. Citizen Networking for Public Engagement It’s about leveraging communication and information sharing. Connect with constituents and employees to create value.
4. You can’t Engage if You can’t Connect Building community networks is nothing new. Your organization has been building networks with citizens, stakeholders and employees for years. Major investments have been made in relationship building. Your involvement in your existing networks is an asset – an asset that Neighborhood America can help you to leverage among your diverse constituencies. We can help you deepen your relationships and build new ones through the development of your networks in a way that will drive meaningful dialog and collaboration. Policy making and service delivery will be enhanced, and continuous business improvements will lead to cost savings. Are you in the network?
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7. Value and ROI to Government and to Citizens Support Decisions Work Team Collaboration Lower Outreach Costs Media and Citizen Relations Manage Crises Manage Project Lifecycles Generate Ideas Share Best Practices Build Consensus Strengthen Relationships Connect with Citizens Emergency Response Streamline Operations Identify ROI Where is the Value in online communities ? [ ]
12. Citizens Healthcare Working Group Lower outreach costs “ Town Hall Meeting” Participant Cost $250 per person Online Participants Cost: $7.50 per 60 Town Hall Meetings Participant Cost: $250 per
13. Lower Outreach Costs Citizens Health Care Working Group Conventional Outreach Method (“town hall”) Cost Higher than those engaged Online* (*Per Person)
19. Strengthen citizen relationships Strengthen Citizen Relationships “ Neighborhood America’s innovative solution proved to be the most effective outreach method. But it wasn’t just the increased level of participation that impressed us. It was also the quality of that feedback received.” Tim Baldwin – URS Project Director Increase Public Participation Online Public Comment Public Meetings