Provides concept overview, business case, market overview, business model overview, screenshots, video links, and more to help the viewer understand Powerline's offering and value.

1. Overview & Highlights

2. Executive Summary
• What is it? Powerline is a mobile app and web platform that provides leaders and
communities with the tools they need to interact effectively in any kind of community
• How does it work? Leaders can send polls, petitions, discussions, fundraisers,
crowdfunders, events, announcements, and more directly to their communities. Users
can create petitions or posts in their groups for a “Twitter for your group”-like
experience complete with social follows, boosting, hashtags, and discussions. Users
are automatically linked to their town, state/province, and country communities, but
can create or join any group they’d like.
• What makes it special? Powerline serves large group (50+ people) scenarios in a way
no other technology does using purposeful notifications, sorting, linking, boosting, and
toolsets specifically designed for leader-community relationships.
• How does it generate revenue? Groups are available at the free, silver, gold, and
platinum subscription tiers. Fundraising transaction fees, including for town
crowdfunding campaigns, are also charged on a volume and per-transaction basis.

3. What is Powerline?
A mobile app and web platform that provides leaders and communities with the
tools they need to interact and engage more effectively to literally change the world.
CommunityLeaders
Fosters Meaningful Dialogue, Feedback, and Action
Creates Engaged, Informed Communities
Results in Stronger Relationships and More Effective Leaders

4. The Problem(s)
• Current platforms aren’t designed for large group interactions, leader-community
relationships, or democracy – tons of organizations are using technology that was
literally not designed for them.
• Disparate systems with narrow focus and limited capability have limited appeal
to leaders, citizens, organizations, and the media alike; many solely for politics or
for ‘single use’ campaigns. Too many internal solutions with no users.
• No easy or accessible way to lead, mobilize, organize, and engage in the millions
of communities that we’re in or that we lead without needing lots of resources,
time, or disparate solutions
• A lack of purposeful infrastructure prevents us from breaking through the noise
to act individually and collectively around our common issues locally and globally

5. Why do we need Powerline?
Take a moment to learn more about the theory and thinking behind Powerline – democratic
infrastructure as a service for any kind of community or organization!
Founder Jesse Chen gives a TED Talk on “Redefining Democracy for People’s Power”

6. The Solution
• Tools: Polls, Petitions, Discussions,
Announcements, Fundraisers, Events,
Community News, Social Sharing, Reporting
provide a streamlined toolset for easy action
• Purposeful Design: Push Notifications,
Newsfeed Sort, and UI ensure leaders can break
through the noise and people can stay engaged
• Innovation: Micropetitions; auto-linking to
elected leaders and town, state, and country
communities; and 3rd-party APIs empower users
• Appealing: A “Twitter for your town/large
group” communications platform provides a
valuable exchange for leaders and everyday
people alike
Powerline is an open, social, freemium SaaS mobile app and web platform that empowers leaders and
communities with the simple tools needed to lead, influence, organize, and engage in collective action.
Newsfeed
Poll
Petitions Web Presence
Discussions
The “Magic”
• Leader Notifications & Sorting
• Multiple Tools & Communities
Analytics

7. The Landscape
We need a purposely designed communications platform that simplifies engagement and empowers
leaders and citizens of all kinds of communities to break through the noise and engage…
Facet Perspective
Market Solutions Facebook is for friends, LinkedIn is for professional networking, Twitter is for
public discussions and PR, Snapchat for sexting, WhatsApp is for small groups,
Yammer for enterprise, NationBuilder for campaigns etc.
Clear Opportunity No technology guarantees ability to break through the noise with a multi-
functional “power line” between a leader and a constituent useful to both
sides and both government and non-government communities. No technology
serves the needs of users who are part of many large groups (e.g. towns, non-
profits, unions, etc.)
Top “Competitor”
is a Partnership
Opportunity
NationBuilder is awesome, but it treats the symptoms (not the root cause) and
serves leaders’ needs, not people’s needs in general. We envision being a
plugin available to NationBuilder users
Mobile Advantage Some of the most popular mainstream platforms were designed web-first for
non-group purposes; we’re designed mobile-first (strategic push notifications
and UX)

8. The Business Model
Powerline has three revenue sources: Tiered Packages, Payment Transactions, and A la Carte Features
Payment Transactions
2.5% on volume + $0.20 per transaction + CC Fees
A la Carte Features
Pricing Discounted by Tier
Customers
-Leaders of Any Kind of Community
such as non-profits, towns, clubs, etc.
Value Proposition
-Leaders guaranteed to break
through the noise with purposeful
community engagement features
-Simplifies engagement & empowers
action in one familiar experience
Costs
-Marketing, AWS Hosting,
Maintenance & Enhancements
Partnerships
-Federated Organizations &
Associations (ODK, GCM, NLC)
-Organizations of leaders or of other
groups
Revenue Streams
Get Started
Free
$0/month
For Controls
Silver
$19/month
For Growth
Gold
$39/month
For Insights
Platinum
$125/month
For Business
Commercial
Contact Us
Audience: Unlimited
Size: Unlimited
Core Features:
Push Polling
Push Petitions
Push Discussions
Push Announcements
Push Payments
Push Events
Basic Analytics
Invites by E-mail
A la carte:
Petition Lists
Targeted Fundraising
Targeted Petition Invites
E-mail Verification
Register!
Audience: Not Business
Size: Under 1000 users
All Free Features +
Group Management:
Extended Profiles
Group Join Fee
Membership Controls
Micropetition Controls
Group Segments
Group Mgr Accounts
Advanced Features:
Custom Thank Yous
Custom Group Invites
Advanced Alerts
Discounted A la Carte
Increased Push Petitions
Audience: Unlimited
Size: Under 5000 users
All Silver Features +
Advanced Analytics
Profile-based Reports
Filters, Sort, & Pivots
Google Maps Reports
Word Clouds
More Charts & Graphs
1 Advanced Integration:
National Voter File
Salesforce.com
Discounted A la Carte
Increased Push Petitions
Audience: Not Business
Size: Unlimited
All Gold Features +
Unlimited Advanced
Integrations
National Voter File
Salesforce.com
Discounted A la Carte
Increased Push Petitions
Audience: Business Only
Size: Unlimited
All Platinum Features +
Enterprise Features
LDAP Integration
Behind Firewall Hosting
Complete Data Porting
Discounted A la Carte
Increased Push Petitions
Register! Register!Register! Register!

9. The Opportunity
The opportunity is enormous. Communities and leaders are looking for a better,
more effective solution for community engagement around the world…
Powerline customers are primarily leaders of communities - any kind of community!
500,000
US Elected
Leaders
1,300,000
US Civil
Society Orgs
2,000,000
Non-US Civil
Society Orgs
2,000,000
US Small
Businesses
125,000
US K-12
Schools
2,800
US Media
Companies
25,000
US
Municipalities
700,000
US Student
Groups
225,000
US Political
Committees
Plus many other countries and types of communities!
• Annual Charitable Contributions:
$316B
• Online Productivity & Collaboration:
$4.5B
• Social Networking Sites:
$9B
• Online Survey Software:
$3B
Relevant Market Statistics

10. Moving Forward
1. Product Development Roadmap, hosted on our Trello
• Sustainable Product – A portion of raised funds will help create a polished, usable product
that customers can purchase which represents the minimal maturity required for market
• Profitable Product – A portion of raised funds will help us provide additional features at the
Gold and Platinum levels that help to raise additional revenue beyond the MVP
• Value-filled Barrier to Entry – A portion of raised funds will help add additional value that will
make it even harder for new entrants to compete with us
2. The Quantum Strategy
• A four-part approach to maximizing our product development and profitability
• Raising funding for development and growing our open source community are two important
and simultaneous components
3. Strategic Partnerships and Promotions
• Pursuing partnerships with approximately 15 identified organizations (currently strong, live
connections) that could lead to over 18,000 customers
We have a clear path to sustainability and profitability

11. More Information
• Please contact jesse@powerli.ne for more information regarding this
opportunity.
• Our open source collaboration information is available at open.powerli.ne and
www.github.com/PowerlineApp
• Visit our www.crowdfunder.com/Powerline site to learn more about how to be
involved.
A Detailed Overview on Powerline for Developers on YouTube

12. Appendix

13. Appendix: What can you do with Powerline?
Direct Engagement Tools – Break through the noise with streamlined polls, petitions,
discussions, fundraisers, events, announcements, and posts (like Twitter for groups) for
unprecedented crowdsourcing and an unparalleled engagement
Community Insights – Understand your community with advanced reporting and
analytics tools, member engagement points, and popular “boosted” posts and petitions that
help combine Big Data with actionable insights
Advocacy & Organizing Tools– Amplify impact with the power of your community
members’ social networks with one-tap social sharing for petitions, fundraisers, events and a
powerful link between your members and their specific elected leaders
Member Management - Organize people with custom fields when they join your group
or segment your membership with administrative “circles” for targeted communications;
Streamline contact, engagement, and third-party integration data for ultimate organizing
Civic Integration – Connect members to their town, state/province, and country groups as well
as their specific elected leaders to enhance your group’s impact on the outside world by providing
them with valuable voting and contact information

14. Appendix: Highlighted App Screenshots

15. Appendix: Additional Features
• Available
• Community Conversations – Support group conversations and sustained mass engagement
with an innovative social microblogging feature that allows community members to follow,
support, and discuss each other’s posts. If a post receives a tipping point of support, it is
boosted to everyone in the group to agree, disagree, or discuss.
• Advanced Integrations – Connecting your organization’s efforts with your member’s social
networks like Facebook, LinkedIn, and Twitter
• Planned
• Group News – Share and discuss content from anywhere
• Sub-Groups – Enable leaders and members to post to sub-groups
• Join Controls – Control group membership approval based on user profile or e-mail domain
• Points – Acknowledge and reward engagement with group-level points, levels, and status
• Additional Integrations – Including NationBuilder, Salesforce, CiviCRM, Google Drive,
DropBox, and more…
• Roadmap – Our product development roadmap outlines additional features and
enhancements that help to create value, empower communities, and simplify engagement

16. Appendix: Powerline Home Screen
Centralized Tools: Users
are linked to their elected
leaders automatically
Public Communities:
Users are linked to their
town, state/province, and
country groups, too
Leadership Posts: Polls,
petitions, discussions,
fundraisers, and events
from group or elected
leaders always show first
and break through the
noise with push
notification alerts
Boosted Posts: Users can
create their own posts and,
if enough others support it,
it can be boosted out to
everyone to agree, disagree,
or discuss.
Easy Posting: Create a
post to take a stand,
share some news, or
start a movement, etc.
Social: Follow and be
followed to influence,
connect, and engage
Groups: Users can join
multiple groups to be
directly connected above
the noise of Twitter or
Facebook
Simple Engagement:
Tap a post to
engage, discuss, and
share with ease

17. Team
• Leadership Team
• Jesse Chen, Founder – Former Deloitte technology strategist, leader and activist
• Austin Papp, CTO – Entrepreneur, Devops, PHP and Angular extraordinaire
• Board of Advisors
• Dr. Gerald Suarez – Clinton/Bush White House adviser, systems thinking
• Kevin McCarter – Senior Deloitte partner, technology development
• Justin Braz – National millennial activist, community organizer
• Wesley Farrow – Coro Fellows Public Affairs Program Executive Director
• Tyler Bel – Entrepreneur, Marketing strategist
• Madeline Boyd, Dan Chen, Adam Lowy, Chris Pingel, and Joel Liebman
• Developers
• Jason Taetsch – 5 years of web design and development expertise
• Nikita Anikeev – 5 years of project management and HTML5 experience
• Mihail Benediktovich – 6 years of Jquery, PHP, PhoneGap, CSS, JavaScript
• Open Source Contributors – Galvanize, Assembly, HeyPayless,
A diverse non-partisan team delivers on our common social mission…

18. Appendix: Technologies
• Backend
• LEMP-stack, Symfony framework, AWS Infrastructure
• Frontend Web
• Angular
• Frontend Mobile
• PhoneGap/Cordova, Angular, Ionic framework
• GitHub
• www.github.com/PowerlineApp
• Trello
• www.trello.com/PowerlineApp
• Slack
• http://powerline.slack.com