My Rethinking Digital 2nd keynote from the i2 Summit 2015 in Zurich. About rethinking digital, providing building blocks and an implementation approach for your transformation, and hopefully inspiring you to do something differently tomorrow in your digital business efforts. Everyone's talking digital and it's dangerous... too dangerous to dilute the term, but crucially important that we understand it properly. Digital is becoming a synonym for technology or new or new technology. You need to understand the digital enterprise wave - the current disruptive landscape. Then here are 8 building blocks for transformation, and then our 7E approach to implementing change. Finally I echo Michael Corleone telling Sonny "it's not personal, it's business" with our version "it's not digital, it's business".

1. Rethinking Digital -
Successful Enablement for the Digital Transformation
i2 Summit – Zurich | 12 November 2015
David Terrar | Founder & CXO – Agile Elephant | @DT on Twitter
innovation | digital transformation | value creation | (r)evolution

2. “The illiterate of the 21st century will
not be those who cannot read and write,
but those who cannot learn, unlearn,
and relearn. ”
Alvin Toffler

3. Agenda
• Everone’s talking Digital….
• You have to ride the Wave
• 8 building blocks for successful enablement
• An approach to implementing the
transformation, but what’s the imperative?

4. Everyone’s talking Digital
and it’s Dangerous

7. Your business model
is under threat!

8. Necessity is the
mother of invention

9. Reinvention is the
mother of necessity

10. "Move bits, not atoms."
January 1995

11. Forums – Usenet in the 70s, web based forums & bulletin board services start ‘94 – online journals ‘94
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Being Digital – Nicholas Negroponte – moving atoms to bits – published Jan ‘95
Wikis – Ward Cunningham installs first wiki Mar ‘95
Blogging – term “weblog” John Barger Dec ’97, “blog” used as noun and verb Peter Merholz Apr ‘99
Wikipedia – opens Jan ‘01
WordPress – first released May ‘03
LinkedIn – launches May ‘03
Flickr – launches Feb ‘04, acquired by Yahoo Mar ‘05
Facebook – launches Feb ‘04
iPhone – announced Jan ‘07, available Jun ‘07
iPad – launches Apr ‘10
Twitter – 1st tweet Mar ‘06, SXSW Mar ’07, Apr ‘07
Instagram – Oct ‘10
Snapchat – Jul ‘11
Tumblr – Feb ’07
WhatsApp – Feb ‘09
Pinterest – Mar ‘10
20 years of a World Gone Digital
The development of social media,
social networks and
mobile computing
YouTube – launches Feb ’05, acquired by Google Oct ‘06
Skype – launches Aug ’03, acquired by eBay ‘05, Microsoft May ‘11

12. The Digital Enterprise Wave
ride it
or go under!

13. Infrastructure
Connectivity
Internet
WiFi
3G & 4G
Human Factors
Entrepreneurship
Crowdsourcing
Millennials
Economic
Outsourcing
Offshoring
Low cost

17. The Digital Enterprise Wave

18. The Big Shift
Cloud Social Mobile

19. The Digital Enterprise Wave

20. Emerging Technologies
Internet of Things
Big Data & Analytics
3D Printing
Artificial Intelligence

21. Everything will have an IP address
Gartner predicts 25 billion connected devices by 2020

22. The Digital Enterprise Wave

23. “Business as Usual” Thinking
Point Social Media
Solutions
Siloed Communities
Lack of Integration
Legacy Systems of Record
Business as Usual

24. The Digital Enterprise Wave

25. We need “Digital” Thinking
Digital and Social inside and out
Business Model Innovation
Systems of Engagement
Design Thinking

26. Strategy
Skills
Staff
“Shared
Values”
Structure
Systems
Style
Hard Systems
Soft Systems
 Integrates “hard” and
“soft” business
systems in a
structured way
 “technology neutral”
 Includes employee
engagement
 Proven approach
 Especially useful for
lessons in managing
major change
McKinsey 7 “S” Model

27. The Digital Enterprise Wave

28. The shift to Digital (Business) - what are we calling it today?
• Enterprise 2.0 → Social Business → Digital Transformation
• Social technology - markets are conversations
• Cloud technology drives scale, reduces cost
• Mobile technology increases reach, penetration
• Analytic technology increases focus, impact
• It’s about much more than technology
Nexus of forces3rd Platform
Big wheel of Disruption

29. The Digital Workplace is a mess!

30. The Value Chain is being disrupted end to end

31. Probability of outcomes

32. “The greatest danger in times of
turbulence is not the turbulence – it is to
act with yesterday’s logic.”
Peter Drucker

33. Connecting People

34. Digital Transformation – a definition
Digital transformation is the process of shifting your organisation
from a legacy approach to new ways of working and thinking
using digital, social, mobile and emerging technologies. It
involves a change in leadership, different thinking, the
encouragement of innovation and new business models,
incorporating digitisation of assets and an increased use of
technology to improve the experience of your organisation's
employees, customers, suppliers, partners and stakeholders.

35. Because it works
Digital Masters:
- generate 9% more revenue
- create 26% more profit
- 12% higher market valuation

36. “Digital Darwinism is unkind to those who wait”
Lesson 1 – Transform Business Models And Engagement
Lesson 2 – Keep The Brand Promise
Lesson 3 – Sell The Smallest Unit You Can
Lesson 4 – Know That Data Is The Foundation Of Digital Business
Lesson 5 – Build For Insight Streams
Lesson 6 – Win With Network Economies
Lesson 7 – Humanize Digital With Digital Artisans
Lesson 8 – Democratize Distribution With P2P Networks
Lesson 9 – Deliver Intention Driven, Mass Personalization At Scale
Lesson 10 – Segment by Digital Proficiency Not Age
http://www.slideshare.net/rwang0/201504-disrupting-digital-business-short

37. What are the building blocks?

38. Culture
eats Strategy for lunch

39. Leadership
mindset, teamwork, vision, purpose, openness, sharing

40. No One Size Fits All

41. End to End Solution
Strategy
Skills
Staff
“Shared
Values”
Structure
Systems
Style

42. Continuous Reinvention

43. Get Creative
make innovation, thinking, experimenting
a natural part of your working practice

44. Balance – Inside and Out
not just the customer experience,
but employees, suppliers, stakeholders

45. Design Thinking

46. The 8 Building Blocks

47. Implementation - the Agile Elephant 7E Model

48. 48
7E meshes Agility, Experience and today’s potential
• Envision – Understanding the factors driving the need for transformation, and describing the post
transformation business and model.
• Enable – Put into place the resources, processes, plans, ROI’s etc.. that will make the transformation
possible. Also decide how/where it will be executed initially.
• Engage – Get the people involved and onside, trained and ready to make the transformations
happen.
• Execute – Break the transformation into bite size pieces, and execute using an Agile
methodology. Pilot!
• Evaluate – Continual examination of what works and what doesn’t, to drive dynamic change and
improvement and optimise efforts.
• Evolve – If things change, or don’t work, then plans need to change.
• Educate – Educate, Educate – this is central to the whole process, from the envisioning process

49. it’s not digital, it’s business

50. Understand the why (of Digital)
Think Continuous Reinvention
Rethink (Digital) Literacy at all levels

51. References
Not for reading – just for reference
http://en.wikipedia.org/wiki/Nicholas_Negroponte
http://en.wikipedia.org/wiki/Being_Digital
http://adjuvi.com/what-is-digital-business-is-it-e-commerce-the-collaborative-economy-or-apis-yes/
http://www.industrytap.com/everything-internet-will-be-14-4-trillion-market-by-2020/3054
http://www.zdnet.com/article/25-billion-connected-devices-by-2020-to-build-the-internet-of-things/
http://www.zdnet.com/article/the-new-cio-mandate/
http://www.jaronlanier.com/futurewebresources.html
http://www.ibm.com/smarterplanet/us/en/centerforappliedinsights/article/social_insights.html
http://socialbusinessjourney.com/2014/02/25/social-business-cookbook-soft-version-for-all-culture-hackers
http://www.themanagementshift.com/
http://www.amazon.co.uk/Leading-Digital-Technology-Business-Transformation-ebook/dp/B00NE6MG0Y/ref=sr_1_1?s=books&ie=UTF8&qid=1416926793&sr=1-
1&keywords=leading+digital
http://spartinaconsulting.com/our-services/culture-leadership-values
https://www.flickr.com/photos/marine_corps/6032659138
http://www.compendian.com/2014/12/do-you-provide-a-one-size-fits-all-approach
http://gapingvoid.com/2011/07/28/permanent-state/
http://themindunleashed.org/2014/10/understanding-flow-eight-steps-enhancing-creativity-productivity.html
http://scn.sap.com/people/community.user/blog/2008/12/31/knowledge-management-in-crm
http://dschool.stanford.edu/fellowships/2013/10/23/a-design-thinkers-cheat-sheet/
http://wall.alphacoders.com/by_sub_category.php?id=172128

52. David Terrar
Agile Elephant | techUK | EuroCloud UK
p: +44 (0)1727 866309
m: +44 (0)7715 159423
e: david@theagileelephant.com
w: www.theagileelephant.com
skype: david_terrar
twitter: http://twittter.com/DT @DT
linkedin: http://www.linkedin.com/in/davidterrar
blog: http://theagileelephant.com/blog
& http://medium.com/@DT
innovation | digital transformation | value creation | (r)evolution