Blogging to Support Jewish Journeys


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Blogging to Support Jewish Journeys

  1. 1. Social Media Series<br />For Jewish Educators<br />In conjunction with NATE and JEA<br />Presented by Lisa Colton, <br />Founder & President Darim Online<br /><br />434.977.1170<br /><br />
  2. 2. BLOGGING WEBINAR GOALS<br />Understand the potential strategic uses of blogs.<br />Reflect on your role as a Jewish Educator and how blogging can help you achieve your goals in the classroom, face to face, and in the home.<br />Understand what makes a blog post valuable.<br />How to integrate blogging into your multi-channel strategy.<br />
  3. 3. HOMEWORK<br />Did you comment on a blog post?<br />Did you check out your own blog’s comment history?<br />Did you notice anything else about blogs this week?<br />
  4. 4. Common Blogging Platforms<br />Blogger <br />(soon to be Google Blogs)<br />Wordpress<br />
  5. 5. P<br />O<br />S<br />T<br />Your goals & objectives<br />Their goals & objectives<br />This is where you gain mission centric attention in an attention economy<br />
  6. 6. We don’t live near grandparents<br />We move several times for jobs<br />Spouses raised with different traditions <br />We don’t want the Judaism of our parents<br />We want everything personalized<br />So how do we do it?<br />
  7. 7. JEWISH JOURNEYS<br />WHAT ARE THE GOALS & NEEDS OF YOUR FAMILIES?<br />What would they tell you?<br />What do they not know how to articulate?<br />What do they not yet know they want?<br />WHERE ARE THEY IN THEIR JOURNEY?<br />How do their needs vary by age of their children?<br />Early childhood <br />Elementary<br />Middle and B’nai Mitzvah<br />High School<br />
  9. 9. Categories of Blog Posts<br />Insightful and reflective: <br />Give me a window into the class. Curriculum, the children’s experience, an ah-ha moment, a professional’s reflections on how the students are learning and being impacted.<br /><br />
  10. 10. Categories of Blog Posts<br />Educational & Explanatory: Information and history, <br />“de-coding” Jewish terms, holidays, traditions, helping families feel ownership and confidence.<br />
  11. 11. Categories of Blog Posts<br />Guidance for in-home and in-community engagement:<br />Suggestions for activities to do as a family, resources for home life, turning them on to other communal and online resources.<br />
  12. 12. Categories of Blog Posts<br />Building Trust & Relationships:<br />Share yourself as a director or educator or Rabbi. Help your community know you better, trust you more, <br />and make yourself accessible.<br /> and<br />
  13. 13. Categories of Blog Posts<br />Platform for Community <br />Sharing & Feedback:<br />What are hot topics where parents can learn from one another? Or where you want feedback or insight? <br />What tricks can you use – or value can you provide – to get people talking?<br />
  14. 14. Categories of Blog Posts<br />Building Community and Culture:<br />How can you share stories about families, involvement and giving that inspire others and evolve the culture of your program and community?<br />
  15. 15. Categories of Blog Posts<br />Answer Common Questions:<br />Can you predict what your families will need and ask about? Make a list of issues or topics you want to address and blog about them over time. You can send the links as needed, even if it was posted months (or years) ago.<br /> and <br /><br />
  16. 16. TAGGING<br />Tags (or labels) allow you to describe your posts, make them more easily searchable, and publish a tag cloud which describes the range of topics you are addressing.<br /><br />
  17. 17. COMMENTS<br />
  18. 18. MARKETING<br />Blogs are NOT an “if you build it they will come” tool.<br /><ul><li>Add the blog link everywhere
  19. 19. Add teasers (good ones!) in enewsletters with links
  20. 20. Mention the value of the blog in person
  21. 21. Email parents links to posts that have a picture of their child, or address a need they have
  22. 22. Link to blog posts from Facebook and Twitter
  23. 23. Include the link to your blog in your email signature
  24. 24. Other ideas?</li></li></ul><li>DELIGHT<br />“The blog is an opportunity (one of many) to take real and true delight in the work of the teachers. The delight the director or whomever takes in what she sees in the classroom can extend to the blog.”<br /> - Ellen Dietrick<br />
  25. 25. NEXT SESSION<br />Tuesday, August 2 – 1pm eastern / 10am pac<br />Classroom Widgets and Gadgets: <br />Fun Tools to Enhance <br />Classroom Learning<br />Got tools to share?<br /><br />