Networking for SuccessMini-WorkshopFrankfurt/Main 21.06.2012Created by Daniela RomanPresident EuropeanPWN - Frankfurt
AGENDA1. About „networking“2. WHY „Networking“3. WHO needs to hear your message4. WHY women won‘t network5. HOW to prepare...
1. About „NETWORKING“Networking is not an event…it is a process.It’s not about how many business cards you give out orcoll...
2. WHY „NETWORKING“Networking helps you…• Gain information about a discipline, firm, or industry (especially about changes...
3. WHO NEEDS TO HEAR YOUR MESSAGE        EMOTIONAL                                        DEVELOPMENT                     ...
4. Why Women Won’t NetworkHave you ever thought about anyof the below reasons?                                            ...
5. How to prepare for BUSINESS NETWORKING                   1.    Pitch yourself = define your personal branding strategy ...
6. NETWORKING „MISTAKES“Networking isn’t about short-term gain, but about learning, growing, and formingconnections.Popula...
7. SUCCESSFUL NETWORKERS•      Are open-minded•      Are prepared and persistent•      Are current on events              ...
8. HBR Management TipNetwork with Purpose“When it comes to networking, quality matters more than quantity.But how do you m...
9. YOUR EPWN Networking Events           FRANKFURT/MAIN    Daniela Roman - President         Agnieszka Krzeminska    Corpo...
Sources : • “Networks, Crowds, and Markets: Reasoning about a Highly Connected World” by David   Easley and Jon Kleinberg....
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Epwn mini workshop_networking

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Networking is a fundamental part of building good business relationships and a tool to further enhance your professional success. Group networking is a fun, effective, low pressure way to add valuable contacts to your business network however many of us do not gain these benefits.

Making business contacts is an important part of career advancement. Knowing how to do it is important to personal development.
In this workshop we will discuss and consider
•Why am I networking
•What is my networking purpose
•What do I do after an event to ensure I capitalise on my networking experience

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Epwn mini workshop_networking

  1. 1. Networking for SuccessMini-WorkshopFrankfurt/Main 21.06.2012Created by Daniela RomanPresident EuropeanPWN - Frankfurt
  2. 2. AGENDA1. About „networking“2. WHY „Networking“3. WHO needs to hear your message4. WHY women won‘t network5. HOW to prepare for business networking6. Networking „MISTAKES“7. WHAT makes a networker successful8. HBR Management Tip9. YOUR EPWN Networking EventsCreated by Daniela Roman, 21.06.2012 EPWN - For your personal and professional growth 2
  3. 3. 1. About „NETWORKING“Networking is not an event…it is a process.It’s not about how many business cards you give out orcollect or how many friends or followers you have.Business networking is the process of building mutuallybeneficial relationships to boost referrals for everyoneinvolved.Networking isn’t just about acquiring new business; it isabout surrounding yourself with a support network foryour life in general. You can never have too manycontacts!It’s about the quality of the connections you make, your Person A Person B Person C Person …follow up with those connections and the value YOUprovide. “If two people in a social network have a person in common, then there is an increased likelihood that they will know each other at some point in the future. “ (From the book Networks, Crowds, and Markets: Reasoning about a Highly Connected World. By David Easley and Jon Kleinberg. Cambridge University Press, 2010.)Created by Daniela Roman, 21.06.2012 EPWN - For your personal and professional growth 3
  4. 4. 2. WHY „NETWORKING“Networking helps you…• Gain information about a discipline, firm, or industry (especially about changes)• Narrow your choices for careers, job search, academic majors, internships• Meet new and interesting/influential people• Re-establish contact with people you already know• Connect with people who can assist and support your career management activities• Create opportunities through contacts• … and moreCreated by Daniela Roman, 21.06.2012 EPWN - For your personal and professional growth 4
  5. 5. 3. WHO NEEDS TO HEAR YOUR MESSAGE EMOTIONAL DEVELOPMENT PROMOTIONAL MATERIAL CONFIDANTE MENTOR CHALLENGER FIXER CONNECTOR PEOPLE EXPERT CRISIS MANAGER MATCHMAKER FINANCE VALIDATOR YOU MARKETER ESCAPIST (From the books “Networks, Crowds, and Markets” and “And What do you do?”.)Created by Daniela Roman, 21.06.2012 EPWN - For your personal and professional growth 5
  6. 6. 4. Why Women Won’t NetworkHave you ever thought about anyof the below reasons? Make „friends“ along your way • lack of confidence & knowledge that help you stay on track! • little practice • very uncomfortable at events • not convinced it will work (for me!) • unsure of my value/worth • no strategy • cant be authentic/just myself • no time • need ‘permission’ • don’t like (no good at) self marketing • unsure of my message/brand surely • performance should say it all? Life is full of crossroads that you • fear of rejection never know about unless you • don’t know how to get started NETWORK!(From Women@Work No. 10, EuropeanPWN)Created by Daniela Roman, 21.06.2012 EPWN - For your personal and professional growth 6
  7. 7. 5. How to prepare for BUSINESS NETWORKING 1. Pitch yourself = define your personal branding strategy 2. Refine your goalsPREPARATION 3. What are you at: promoting your business, moving jobs, changing career, investing for the future? 4. Whom do you want to network with ? 5. National/international ? 6. Average age, type of business, seniority 7. Prepare your pitch 8. Select keywords/tags 9. Write a concise, readable (like you speak) objectiveNetworking is making the most of the people you meet to your mutual advantage.(Carole Stone – BBC journalist) 1. Know who you are (list your skills and talents)WHILE NETWORKING 2. Know what you want 3. Know what you offer 4. Know who can give to you 5. Know network protocol 6. Attend events alone 7. Do not wait for somebody to approach you first 8. Have Questions 9. Listen 10. Know how to track 11. Follow-upCreated by Daniela Roman, 21.06.2012 EPWN - For your personal and professional growth 7
  8. 8. 6. NETWORKING „MISTAKES“Networking isn’t about short-term gain, but about learning, growing, and formingconnections.Popular „mistakes“ You dont know youre making: 1. Talking about Yourself—all the time 2. Expecting a job 3. Not saying “Thanks” 4. Forgetting to follow up 5. Not focussed on a goal 6. Loosing track of your contactsCreated by Daniela Roman, 21.06.2012 EPWN - For your personal and professional growth 8
  9. 9. 7. SUCCESSFUL NETWORKERS• Are open-minded• Are prepared and persistent• Are current on events START THINKING ABOUT (i.e. news, industry trends, etc.)• Use their imaginations WHAT IS WHAT I CAN DO FOR• Treat everyone in their network as equals MY NETWORK (non-hierarchical)• Choose members for information, not position and• Are not afraid to ask for what they need• Always thank their networks WHAT MY NETWORK CAN DO• Set clear, realistic and achievable goals FOR ME• Are patient! It takes time and energy to build a caring community Created by Daniela Roman, 21.06.2012 EPWN - For your personal and professional growth 9
  10. 10. 8. HBR Management TipNetwork with Purpose“When it comes to networking, quality matters more than quantity.But how do you meet the right people?One way is to ask for introductions. Reach out to influential people in your network and askthem to put you in touch with others.Be specific about the introductions you want and why you want them. Explain what you aretrying to achieve and the kind of contacts that would help you get there. Are you seekingyour next job opportunity? Are you looking for ways to promote yourself? If you’reuncomfortable with being bold, remember that people enjoy helping others and you canalways return the favor with some introductions of your own.”http://hbr.org/tip/2012/03/16/network-with-purposeCreated by Daniela Roman, 21.06.2012 EPWN - For your personal and professional growth 10
  11. 11. 9. YOUR EPWN Networking Events FRANKFURT/MAIN Daniela Roman - President Agnieszka Krzeminska Corporate Partners Board Member Mentoring Kristina Faddoul - Co-President Katerina Alm Membership / Corporate Board Member – Events/External Partners Communication Daniela Markovic Board Member - Events/External Communication http://www.europeanpwn.net Chapter: Frankfurt Email: frankfurt@europeanpwn.netCreated by Daniela Roman, 21.06.2012 EPWN - For your personal and professional growth 11
  12. 12. Sources : • “Networks, Crowds, and Markets: Reasoning about a Highly Connected World” by David Easley and Jon Kleinberg. Cambridge University Press, 2010 • Forbes Magazin • Global Business Women • Australian Business Womens‘ Network • European Professional Women‘s Network publications • „And what do you do?“ – 10 steps to creating a portfolio career – Barrie Hopson and Katie Ledger, A&C Black London, 2009For further questions please contact: Daniela Ana-Maria Roman - Six Sigma Black Belt – President EPWN Frankfurt Email: daniela.roman@consultant.com

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