Presented at InnoTech Dallas 2016. All rights reserved.

1. THE TOPTEN MISTAKE
WOMEN MAKE IN
NETWORKING
Marny Lifshen | Women in Tech Summit
4-6-16

2. Why bother with networking,
anyway?
“It’s not just what you know,
it’s who you know.”

3. Networking Defined:
“Networking is the process of developing
and leveraging mutually beneficial
relationships.”

4. Networking is:
 About you!
 A long term investment
 A skill anyone can develop
 A powerful asset
 Efficient, effective and measurable

5. So…
Is networking really that
different for men and women?

6. Top Ten Mistakes:
1. Expecting hard work to
be enough
2. Failing to network “up”
3. Over promising and
under delivering
4. Taking things too
personally
5. Missing opportunities to
leverage organizations
and events

7. Top Ten Mistakes:
6. Creating and
maintaining cliques
7. Diminishing the power
of our personal brands
8. Underestimating the
importance of
appearance

8. Top Ten Mistakes:
9. Not finding mentors and
sponsors
10. Dropping our networks
when we become
mothers

9. Key Elements of a Networking
Plan:
Clearly defined goals
Effective use of resources
Evaluation process
Targeted
 Organizations
 Events
 Individuals

10. THE TOP TEN MISTAKES
WOMEN MAKE IN
NETWORKING
Marny Lifshen
Marnylifshencommunications.com
Q&A