1. Pink Floyd – Wish You Were Here 1975 Welcome to the machine

2. Web Presence or not? 3 500 000 or 83.1% of New Zealanders are internet users 915 000 of these users are using broadband (UFB – 2010) http://www.internetworldstats.com/pacific.htm#nz Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

4. 60% purchase products online

5. 62% book travel online

6. 71% rate Internet higher as an information source than traditional mediahttp://www.onlinemarketer.co.nz/internet-usage-behaviour-in-new-zealand/ Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

7. NZ second level domain statistics Source: National Library web harvest 2010 http://bit.ly/aClg8r Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

8. What is your customers’ demographic? Statistics New Zealand data - 2009 http://www.stats.govt.nz/browse_for_stats/industry_sectors/information_technology_and_communications/hhold-use-of-ict/household-ict-2009-tables.aspx Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

9. So why have a website? Statistics indicate you should Know the purpose of your website – it has to earn its keep Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

10. Build it and they will come – but can they find it? http://this.org/magazine/2009/09/24/net-neutrality/ Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

11. Build it and they will come – but can they find you? http://sites.google.com/site/company_name david@gmail.com; david@xtra.yahoo.com The best web address you can have is the one that is most easily identifiable and memorable for your customers - Domainz Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

12. Domain name = continuity http://domainz.net.nz http://company_name.co.nz employee@company_name.co.nz david@company_name.co.nz Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

14. Domain Registration - $40 per year

15. Hosting costs – from $14 per month

16. Development costs – your time or money

17. Maintenance – your time or money – ongoing impactWeb: dakinane.com – Twitter: @dakinane – Skype: dakinane

18. Website building options Bespoke Self build – from scratch Self build – CMS or Template Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

19. Website building options http://www.domainz.net.nz/info.asp?menu=web_hosting&content=explain&page=getting_started http://www.websitebuilder.co.nz/pricing-summary.html http://www.youtube.com/websitebuildernz http://www.dotsandcoms.co.nz/web-content-management-system-cms.asp Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

20. Website launch “...have a cigar, you’re gonna go far, fly high.” Website set and forget? Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

21. Website maintenance “...it could be a monster, if we don’t pull together as a team.” Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

22. How will you manage your web content? Budget – How much for start up and then for maintenance? Staff – who will be responsible for what and how often? Objectives – What are your aims for your website? Focus – What are you promoting? Demographic – Who are you targeting? Branding – Ensure you brand consistently – re-branding opportunity? Tools – Which web design toolsbest suit your objectives? Publicity – How will you build awareness of your site? Results – How will you monitor your investment’s performance? Web: dakinane.com – Twitter: @dakinane – Skype: dakinane

23. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane