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Ol asa strategicasset
1. Online Learning as a
Strategic Asset
Presented by the
APLU-Sloan National Commission
on Online Learning
August 26, 2009
2. Technical Difficulties
Email Troy Prestwood @
tprestwood@aplu.org
Or
Call Chrisann Bramwell @
202-478-6088
APLU-Sloan National Commission
on Online Learning
3. Presenters
Bob Samors, Assoc. Vice President, APLU
Project Director, Online Commission
Sally McCarthy, Consultant
APLU-Sloan Online Commission
Jeff Seaman, Co-Director
Babson Survey Research Group
Bruce Magid, Dean
Intl. Business School, Brandeis University
Co-chair, Online Commission
APLU-Sloan National Commission
on Online Learning
4. Discussants
BruceChaloux, President
Sloan Consortium
Sam Smith, President Emeritus
Washington State University
APLU-Sloan National Commission
on Online Learning
5. Setting the Stage
Bob Samors, APLU
Project Director, Online Commission
APLU-Sloan National Commission
on Online Learning
6. APLU Initiative
in Online Learning
Grant from Sloan Foundation to create a cadre Presidents and Chancellors
knowledgeable about the strategic value of online
Established APLU-Sloan National Commission on Online Learning
(Jack Wilson, President, Univ. of Massachusetts, Chair; 7 Presidents; and
other senior administrators)
Commission Strategies:
– understand the knowledge base and experience of Presidents/Chancellors re:
online learning
– target the key priorities and concerns of senior leadership
– determine the potential of online learning to serve as a strategic tool to address
those issues
– develop strategies/resources that could assist Presidents and Chancellors in
overcoming barriers limiting the strategic utilization of online learning
APLU-Sloan National Commission
on Online Learning
7. APLU-Sloan National
Commission on Online Learning
Surveys:
– APLU Presidents and Chancellors
– Tribal Colleges and Universities Presidents
– NAFEO Presidents and Chancellors
27 dialogue events:
– 850 participants; 300+ CEOs
APLU-Sloan National Commission
on Online Learning
8. Survey Findings:
Is there a disconnect?
Strategic Importance of Online Learning
– critical to long-term strategy of institution APLU- 68% AIHEC – 62% NAFEO – 84%
– represented in institution's strategic plan APLU- 41% AIHEC – 27% NAFEO – 52%
– not critical to long term strategy APLU- 4% AIHEC – 15% NAFEO – 7%
APLU-Sloan National Commission
on Online Learning
9. Benchmarking Study – Part I
Institutional Interviews
Sally McCarthy, PhD
Consultant
APLU-Sloan National Commission
on Online Learning
APLU-Sloan National Commission
on Online Learning
10. Institutional Interviews
Background
Designed to acquire a better understanding of
the key factors contributing to successful,
strategic online learning initiatives
Invited 95 APLU members; anticipated 15-18
participants; 47 campuses volunteered
final cohort – 45 institutions (wide range)
1M+ students; 100,000+ online enrollments
APLU-Sloan National Commission
on Online Learning
11. Institutional Interviews
Areas of Inquiry
Faculty Incentives
Student Life Cycle
Senior Administration
Academic Quality and Effectiveness
Administrative and Financial Models
Technology
APLU-Sloan National Commission
on Online Learning
12. Institutional Interviews
Methodology
Cohorts of approximately six institutions in each area of
inquiry
Interviewed 4-8 personnel per campus identified by
institutional contact
Conducted 231 interviews (7/08-1/09)
Interviewees:
– Chief Executive Officers/Governing Board members
– Senior Academic Administrators
– Senior Non-Academic Administrators
– Online Administrators
– Faculty and Online Students
APLU-Sloan National Commission
on Online Learning
13. Institutional Interviews
Key Observations
Integrateonline into institutional planning,
academic structure
Review and assess routinely over time
Develop reliable financing mechanisms
Develop adequate and consistent
resources for both faculty and students
Engage senior leadership
APLU-Sloan National Commission
on Online Learning
14. Benchmarking Study - Part II
Faculty Survey
Jeff Seaman, Co-director
Babson Survey Research Group
APLU-Sloan National Commission
on Online Learning
15. Faculty Survey
Background
First cross-institutional survey of faculty
attitudes toward online
69 campuses
Comparable questions to Sloan-C Annual
Survey of chief academic officers
APLU-Sloan National Commission
on Online Learning
16. Faculty Survey
Methodology
Invitations delivered via email with link to
online survey form
Most institutions also sent a single
reminder message
11,000+ opened survey
10,700+ complete responses
21,000+ open-ended text responses
APLU-Sloan National Commission
on Online Learning
17. Faculty Survey
Participating Campuses
Allpublic
Research/Doctoral, Masters, Associates
Land Grants, HBCUs, State Universities,
others
Faculty: 60 to 3,500+
Represent 900,000+ enrollments
Online enrollments: zero to 10,000+
APLU-Sloan National Commission
on Online Learning
18. Who Teaches and Develops Online?
Taught Online
Taught and
Developed
Online
Developed Online
All Faculty
APLU-Sloan National Commission
on Online Learning
27. Benchmarking Study
Conclusions
Bruce Magid, Dean
International Business School, Brandeis University
Co-Chair, APLU-Sloan National Commission
on Online Learning
APLU-Sloan National Commission
on Online Learning
28. Benchmarking Study Results
The Challenges
Online takes more faculty time and effort
Institutional incentives are not viewed as
good motivators
Concerns persist about quality of learning
outcomes
APLU-Sloan National Commission
on Online Learning
29. Benchmarking Study Results
The Opportunities
Everyone teaches – stereotypes are not
correct
Faculty are motivated by student needs
Faculty recommend online
Faculty with online experience are more
positive
APLU-Sloan National Commission
on Online Learning
30. Benchmarking Study Results
Imperatives for Campus Leaders
Administrators need to know who is teaching
online and why
Campus leaders need to develop creative ways
to recognize and reward faculty
Faculty and administrators need to resolve
issues around perceptions of quality
Online initiatives must be routinely reviewed and
assessed to identify and address needs and
opportunities as they arise
APLU-Sloan National Commission
on Online Learning
32. Thank you!
For more information, please contact:
Bob Samors
APLU
rsamors@aplu.org
Jeff Seaman
Babson Survey Research Group
jseaman@sloanconsortium.org
APLU-Sloan National Commission
on Online Learning
Faculty give the lowest ranking to their institution’s incentives for developing and for delivering online courses. Faculty at institutions where support services rank highest do not see any reduction in perceived effort for online course teaching or development.
