SC Library Association presentation

1. ACE It! Aim Click
Edit: Better
Photography Skills
to Improve YOUR
Library’s Image
Dr. Curtis R.
Rogers,
Communications
Director
Pamela Hoppock,
Youth Services
Consultant

2. Some Basic PR Concepts
 If they don’t know what you’re library is doing,
then you’re not telling them!
 Understanding your community.
 How do I currently reach patrons?
 How could I do a better job?
 Budget for PR!

3. Release forms
and Permissions
 It all depends.

4. Take these steps
 Exercise caution
 When in doubt get a signed
release form
 Post your library’s policy
online and in the building
 Announce before programs

5. Take these steps
 Sample policy
http://www.hcpl.net/about/guidelines-photo-permissions
 Photo permissions at the
Library – a blog
http://www.davidleeking.com/2009/11/10/photo-permissions-at-the-library/#.VEZxZyLF_wi
 Article about related laws
http://www.photoattorney.com/photography-not-allowed-33-photographs-of-a-local-library/

6. Types of digital cameras
Webcams/phone cams
Point and shoot
Intermediate
Advanced Consumer
Prosumer dSLR
Professional dSLR

7. Camera lenses
 Wideangle zoom
 Standard
 Superzoom
 Telephoto zoom
 Macro
 Fisheye

8. What are pixels? The
word "pixel" means a
picture element.
Every photograph, in
digital form, is made
up of pixels. They are
the smallest unit of
information that
makes up a picture.
Usually round or
square, they are
typically arranged in a
2-dimensional grid.
Pixels

9. Setting the Right F-Stop
for Your Digital Photo
• Use an almost-wide-open
f-stop to
boost sharpness.
• Adjust
your depth of fieldb
y moving f-stops.
• Avoid too-small
f-stops.

10. Shutter Speed

15. Think Critically About
How Your Library Is Portrayed
What do you like?
What would you
change?

21. DSLR Basics
http://www.canonoutsideofauto.ca

22. What makes a
good
photograph?

23. Composition
 Rule of Thirds
 The rule of thirds is the simplest rule of
composition. All you do is take your frame and
overlay a grid of nine equal sections. This means
you split the vertical space into three parts and
the horizontal space into three parts.

27. Perspective
Photographing your subject straight-on
is sometimes the right choice, but
you can create visual impact by moving
the camera left, right, above, and
below.

30. Light
 Manual settings
 Natural light
 Indoor lighting
 Consider all options!

31. Auto focus modes
http://photographylife.com/dslr-autofocus-
modes-explained

32. Location
Indoor
Outdoor
Landscape mode?
Portrait mode?
Frame the image

33. Other Devices
Tablets and
Phones
Tips
Apps vs built in
cameras

34. First…
If you’re going to
use it like a camera,
treat it like a camera

35. Ditch the flash
Smartphone flashes don't actually flash.
They are just glorified LED flashlights

36. Finally…
• Switch on your grid
• Use your finger to focus
• And on the iPhone: to adjust lighting
• Stabilize your phone
• Don’t use your digital zoom

37. Apps
Camera and editing
apps combined:
Camera+
Pro Camera 7
Filter and Editing Apps:
Snapseed
VSCO Cam
BeFunky
PicMonkey
Photo Editor by Aviary
Adobe Photoshop
Express
Pixlr Express

38. EDIT, EDIT, EDIT!
Pixlr.com
Use express mode
Upload and edit your
image
Crop, adjust colors,
use effects, etc.

39. pixlr.com

40. Thank you!
 Dr. Curtis R. Rogers
 Communications Director
 803-734-8928
 crogers@statelibrary.sc.gov
 Pamela Hoppock
 Youth Services Consultant
 803-734-8646
 phoppock@statelibrary.sc.gov