• If they don’t know what you’re
library is doing, then you’re
not telling them!
• Understanding your
• How does my potential library
customer find out about
library services, events,
• Budget for PR!
Types of digital cameras
Point and shoot
What are pixels? The word "pixel" means a picture
element. Every photograph, in digital form, is made up of
pixels. They are the smallest unit of information that makes
up a picture. Usually round or square, they are typically
arranged in a 2-dimensional grid.
• Use an almost-wideopen f-stop to boost
your depth of field by
• Avoid too-small fstops.
The unit of measurement which
determines how long the
shutter remains open as the picture
is taken. The slower the shutter
speed, the longer the exposure time.
The shutter speed
and aperture together control the
total amount of light reaching the
Shutter speeds are expressed in
seconds or fractions of a second. For
example 2, 1, 1/2, 1/4, 1/8, 1/15,
1/30, 1/60, 1/125, 1/250, 1/500,
1/1000, 1/2000, 1/4000, 1/8000.
Each speed increment halves the
amount of light.
• A prefix on film speed ratings that stands for
International Standards Organization, the
group that standardizes, among other things,
the figures that define the relative speed of
Think Critically About
How Your Library Is Portrayed
• Review the next few
• + / ∆ (Plus / Delta)
• What do you like?
• What would you
• Rule of Thirds
– The rule of thirds is the simplest rule of
composition. All you do is take your frame and
overlay a grid of nine equal sections. This means
you split the vertical space into three parts and
the horizontal space into three parts.
• Photographing your subject straight-on is
sometimes the right choice, but you can
create visual impact by moving the camera
left, right, above, and below.
Tagging and Descriptions
• Tags are “Subject headings” (flickr)
• Tagging someone (Facebook) - considerations
• Image descriptions, titles, etc.
• Consider image size
• Make a call to confirm
• Only send 2-3 images per
• Best option: upload to site
and share URL via email
• NOTE: you can share photo
albums from Facebook to
those not on Facebook!
• Pamela Hoppock
• Library Development
• Dr. Curtis R. Rogers