Content Marketing Examples and tactics presentation from Big Digital Adelaide by James Norquay.

2. James Norquay
10+ years SEO and Digital Marketing
(2006-2009) Started and grew my own media sites when I was young 25 million + visitors.
(2009-2012) Started SEO team for Australia’s largest PPC company Columbus.
(2012 – now) Started my own Agency Prosperity Media (Content Marketing & SEO Focus)
Work with companies such as -
Featured on sites such as -

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1. Get your Facebook Fans to help make your blog content
and then get them to share it!!!

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http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/
2. Interview someone REALLY interesting

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2. Interviews can yield HUGE shares and links

7. Giving out gifts and getting links and social traffic
3. Blog Give Away

8. 3. Influencers are important!

9. 3. Influencers are important!

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4. April Fools Blog Content –
One opportunity a year.

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5. Fix or remove low quality on site content

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6. Competitions

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7. Blog Award Badges

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8. Blog Quizzes

15. 9. Survey Data - Yearly

16. 10. EGO Bait

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11. Email influencers and ask them to SHARE blog content

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11. Engaging with influencers can lead to meetups

19. 12.Yearly ranking updates infographic

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13. Produce highly technical content for niche communities

21. 14. Creative Web Application on your blog

22. 15. Weekly Blog Roundups of content

23. 16. Reviews targeting
influencers = retweet

24. 17. Slide ShareYour Best Content Assets and
Presentations on your blog & Cross promote

25. 18. Screaming Frog look for broken internal links
on blog posts
www.screamingfrog.co.uk/seo-spider/

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19. How to Find Creators =
Buzzsumo.com & Followerwonk.com

27. 20. Using SEM Rush.com for content ideas from
competitors

28. 21. Ahrefs.com Top ContentTool Great for
competitive research

29. smo.knowem.com
22. Ensure all content is marked up with
Social Media OptimizerTool

30. 23. Ensure you monitor website content Bing
WebmasterTools + Google Search Console
http://www.bing.com/toolbox/webmaster

31. 24. Remember to start planning EARLY for all
blog content at the START of the year.

32. Q&A