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The document outlines ideas for a music video for the song "Mardy Bum" by Arctic Monkeys. It includes two mood boards focusing on a British urban working class feel and locations like alleys and kitchens. The initial concept is a secret gig showing the deterioration of the lead singer's relationship through performance and ending with him leaving his ex-girlfriend alone. Feedback found the song was commonly associated with words like indie, sad, and catchy with a dark and urban tone.
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Evaluation question 1
Our music video challenges conventions of real punk rock media products in the following ways:
1) It is filmed in black and white like Joy Division album covers to represent their smart, dark style.
2) We reference famous photos of Joy Division by taking similar poses.
3) One band member wears eccentric makeup and hair like typical punk bands, while the others have Joy Division's cleaner look.
4) Shots of the singer from behind with words on her jacket reference a scene from the Joy Division film 'Control'.
Evaluation question 1
Our music video challenged conventions of real punk rock media products in several ways:
1) It was filmed in black and white like Joy Division photographs to represent their smart, dimly lit style.
2) Shots were framed and characters posed to reference famous Joy Division photos.
3) One band member wore dark makeup and eccentric hair like typical punk bands, while the others had Joy Division's cleaner look to blend genres.
4) A continuous shot of the singer from behind with a word on her jacket, like in the Joy Division film Control, drew attention in the same style.
new ideas
The document contains ideas for three music videos. Idea 1 is for Bruno Mars' "Lazy Song" and would show a narrative of simple home activities like sleeping and watching movies to convey the song's lazy theme. Idea 2 is for Imagine Dragons' "Believer" and would mix performance with a narrative of overcoming struggle through passion, showing the band and main character as down to earth. Idea 3 is for Passion Pit's "Sleepyhead" and would be entirely stop-motion animated, altering the performer's appearance and incorporating retro and psychedelic elements to match the band's style.
Different types of music video’s
Music videos are typically 3-5 minute promotional videos for songs that feature imagery and themes related to the song's genre. There are several common styles of music videos including performance-based videos that feature artists performing, narrative-based videos that tell a story synced to the song, and conceptual/art videos that use abstract imagery and multiple meanings to create moods and feelings. Other styles include animated, interpretive, impressionist, intertextual, pastiche, and parody videos.
Evaluation question 1
Our music video challenges conventions of real punk rock media products by portraying ourselves as a female punk rock band inspired by Joy Division in several ways. We shot the entire video in black and white like famous Joy Division photos to reference their aesthetic. We included anti-social behaviors and hard edged lighting and filming techniques like Joy Division and other punk bands. We also wrote words from the song title on our backs, referencing a scene from the Joy Division film Control, to draw intertextual connections and keep the audience's attention.
Evaluation question 1
Our music video challenges conventions of real punk rock media products by portraying the band Joy Division through three female characters. We reference iconic black and white photos of Joy Division and emulate their aesthetic through clothing, lighting, and location. Specifically, we write words from the song on our backs, mirroring a scene from the Joy Division film Control. By gender swapping and modernizing tropes, our video comments on the typical portrayal of women in media while honoring Joy Division's style and message.
Starting A2: initial genre research
This document provides definitions and examples of different music genres including pop, alternative rock, and R&B. For pop music, it notes characteristics like verse-chorus form, focus on melodies and hooks, and themes of love/relationships. Alternative rock usually follows a narrative with close-ups of bands and cuts between performance and narrative. R&B songs often focus on love/breakups, with female artists fully clothed and videos typically using sepia/grayscale tones. Examples of artists in each genre are provided, and Ellie Goulding, Twenty One Pilots, and Adele videos are analyzed.
genre research
This document provides definitions and examples of different music genres including pop, alternative rock, and R&B. For pop music, it notes characteristics like verse-chorus form, focus on melodies and hooks, and themes of love/relationships. Alternative rock usually follows a narrative with close-ups of bands and cuts between performance and narrative. R&B songs often focus on love/breakups, with female artists fully clothed and videos typically using sepia/grayscale tones. Examples of artists in each genre are provided, and Ellie Goulding's "Still Falling For You", Twenty One Pilots' "Heavydirtysoul", and Adele's "Rolling In The Deep" are analyzed.
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Evaluation question 1
Our music video challenges conventions of real punk rock media products in the following ways:
1) It is filmed in black and white like Joy Division album covers to represent their smart, dark style.
2) We reference famous photos of Joy Division by taking similar poses.
3) One band member wears eccentric makeup and hair like typical punk bands, while the others have Joy Division's cleaner look.
4) Shots of the singer from behind with words on her jacket reference a scene from the Joy Division film 'Control'.
Evaluation question 1
Our music video challenged conventions of real punk rock media products in several ways:
1) It was filmed in black and white like Joy Division photographs to represent their smart, dimly lit style.
2) Shots were framed and characters posed to reference famous Joy Division photos.
3) One band member wore dark makeup and eccentric hair like typical punk bands, while the others had Joy Division's cleaner look to blend genres.
4) A continuous shot of the singer from behind with a word on her jacket, like in the Joy Division film Control, drew attention in the same style.
new ideas
The document contains ideas for three music videos. Idea 1 is for Bruno Mars' "Lazy Song" and would show a narrative of simple home activities like sleeping and watching movies to convey the song's lazy theme. Idea 2 is for Imagine Dragons' "Believer" and would mix performance with a narrative of overcoming struggle through passion, showing the band and main character as down to earth. Idea 3 is for Passion Pit's "Sleepyhead" and would be entirely stop-motion animated, altering the performer's appearance and incorporating retro and psychedelic elements to match the band's style.
Different types of music video’s
Music videos are typically 3-5 minute promotional videos for songs that feature imagery and themes related to the song's genre. There are several common styles of music videos including performance-based videos that feature artists performing, narrative-based videos that tell a story synced to the song, and conceptual/art videos that use abstract imagery and multiple meanings to create moods and feelings. Other styles include animated, interpretive, impressionist, intertextual, pastiche, and parody videos.
Evaluation question 1
Our music video challenges conventions of real punk rock media products by portraying ourselves as a female punk rock band inspired by Joy Division in several ways. We shot the entire video in black and white like famous Joy Division photos to reference their aesthetic. We included anti-social behaviors and hard edged lighting and filming techniques like Joy Division and other punk bands. We also wrote words from the song title on our backs, referencing a scene from the Joy Division film Control, to draw intertextual connections and keep the audience's attention.
Evaluation question 1
Our music video challenges conventions of real punk rock media products by portraying the band Joy Division through three female characters. We reference iconic black and white photos of Joy Division and emulate their aesthetic through clothing, lighting, and location. Specifically, we write words from the song on our backs, mirroring a scene from the Joy Division film Control. By gender swapping and modernizing tropes, our video comments on the typical portrayal of women in media while honoring Joy Division's style and message.
Starting A2: initial genre research
This document provides definitions and examples of different music genres including pop, alternative rock, and R&B. For pop music, it notes characteristics like verse-chorus form, focus on melodies and hooks, and themes of love/relationships. Alternative rock usually follows a narrative with close-ups of bands and cuts between performance and narrative. R&B songs often focus on love/breakups, with female artists fully clothed and videos typically using sepia/grayscale tones. Examples of artists in each genre are provided, and Ellie Goulding, Twenty One Pilots, and Adele videos are analyzed.
genre research
This document provides definitions and examples of different music genres including pop, alternative rock, and R&B. For pop music, it notes characteristics like verse-chorus form, focus on melodies and hooks, and themes of love/relationships. Alternative rock usually follows a narrative with close-ups of bands and cuts between performance and narrative. R&B songs often focus on love/breakups, with female artists fully clothed and videos typically using sepia/grayscale tones. Examples of artists in each genre are provided, and Ellie Goulding's "Still Falling For You", Twenty One Pilots' "Heavydirtysoul", and Adele's "Rolling In The Deep" are analyzed.
Frith (1998) types of music videos
Frith identified three main types of music videos: performance videos feature the artist singing to the camera as if in a live performance; narrative videos tell a story that relates to the song's lyrics, like a short film; conceptual videos take a more artistic approach through graphics, effects, or unique visual concepts without a narrative. This research will help the document's author identify different video styles to reference for their own music video production.
Questionnaire
The document contains the questions and responses from a questionnaire given to a potential target audience for a music video. The questions gauge preferences on music video genres, watching platforms, favorite music genres, elements people look for, and opinions on narrative elements without music. The most common responses indicated a preference for narrative music videos, still watching videos on TV, indie pop genre, and narrative elements with the song playing. This will help inform the creator's upcoming music video production for a Coldplay song in the indie pop genre with a narrative style.
Andrew goodwin
This document outlines Andrew Goodwin's 6 key features of music videos: 1) Genre characteristics, 2) Relationship between lyrics and visuals, 3) Relationship between music and visuals, 4) Close ups of artists, 5) References to looking/voyeurism, and 6) Intertextuality. Examples are provided for each feature, such as a metal band video exemplifying genre characteristics through clothing, instruments and setting. The document aims to identify common conventions in music videos that can help in their production.
Artist research
The document analyzes Bruno Mars' past albums, music videos, and promotional strategies. It finds that Mars' two studio albums, Doo-Wops & Hooligans and Unorthodox Jukebox, are his most well-known and successful, containing many top 10 hits. His most viewed music videos come from songs on these albums. It also notes that magazine ads often promote Mars himself through appearances at events rather than his music directly, but that this exposure also raises awareness of his music. The document then discusses narrative, representation, and genre theories that can be applied to analyzing Mars' music videos.
Conventions of Music Videos
This document discusses common conventions in music videos. It explains that camera angles vary depending on the genre, with close-ups and mid-shots used to involve the audience for performance scenes and long shots used for group performances. Mise-en-scene creates expectations for different genres through elements like costumes, props, lighting and location. Editing also varies by genre, with faster cuts for upbeat songs and slower cuts for ballads. Costumes, colors and narrative techniques help establish an artist's image and brand over multiple videos and marketing campaigns. Common video types include performance, concept, and thematic videos.
Andrew goodwin’s music video principles
1) The document discusses Andrew Goodwin's principles of music video analysis and analyzes the music video for "Stressed Out" by twenty one pilots.
2) Some of Goodwin's principles discussed include links between music and visuals, genre characteristics, and intertextual references.
3) In "Stressed Out," there are clear links between lyrics and visuals when characters are shown asleep in beds during lyrics about sleeping. It also demonstrates the hip-hop and alternative genres through the lead singer riding a tricycle.
Genre In Detail Summary - Fateh Khaled
The document discusses music genres and the four main genres of music videos: pseudo-documentary, art music video, narrative, and staged performance. It provides examples for each genre and notes that some music videos combine genres or evolve over time. Genres are negotiated and not clearly defined, but provide a framework to understand music and music videos.
Brand Identity - The 1975
The 1975 is an indie rock band known for their grunge-inspired brand identity featuring monochrome album/single covers designed with a unique serif logo. Their official music videos also follow this minimalist style, filmed in black and white or neutral colors to match the artwork from their debut album.
Brand Identity: The 1975
The 1975 are a UK indie rock band known for their grunge-inspired style of dark, predominantly black clothing that reflects the darker themes in their music like sex, love, drugs, and death. Their album/single covers, music videos, and live performances all maintain a consistent greyscale aesthetic dominated by black and white to establish their recognizable style and brand their music as covering dark subject matter.
Technical Codes in Music Videos
The document discusses various technical codes used in music videos, including camerawork, editing, and the use of color. It notes that camera angles, shots, and movement can impact meaning. Fast cutting is common to ensure multiple viewings. Editing may also incorporate digital effects. Color is sometimes used deliberately, such as the transition from black and white to color propelling the narrative. Iconography of the artist, genre, or director helps with audience recognition. Music videos are important for constructing and maintaining an artist's image over time through reinforcing or changing their persona. Managing an artist's image transition may require exposure through a new video and other means.
Digipack Deconstruction 4
The front cover shows the band onstage with the crowd in the background to convey the live album concept. The band name is displayed prominently. The inside sleeve features a photo of lead singer Joey Ramone, known for his style and stage presence. The basic disc artwork lacks embellishment to emphasize the raw live sound. Track listings on the back cover are not in a typical popular-to-less popular order, showing the band's appreciation for all their songs.
Digipak analysis 10
The document analyzes the front and back covers as well as the four inside pages of a digipak for the band The Fayre 'Rose Queen'. Each section describes the images and tries to interpret their meanings and symbolism. Overall, the images portray an abandoned London underground area and feature band members, suggesting themes of time passing and belonging to the indie and chill music genres of the late 1990s.
Different Types And Styles Of Music Videos
Music videos are typically 3-5 minute promotional videos for songs that feature imagery and themes related to the song's genre. There are several common styles of music videos including performance-based videos that feature artists performing, narrative-based videos that tell a story synced to the song, and conceptual/art videos that use abstract imagery and multiple meanings to create moods and feelings. Other styles include animated, interpretive, impressionist, intertextual, pastiche, and parody videos.
Eval question luca 1.5
This document evaluates how a media product uses conventions of real music videos in the pop rock genre. It discusses five conventions: 1) Narratives featuring the artist as a character; 2) Strong, confident performances; 3) Storylines based on everyday issues; 4) Album packaging including artist photos; 5) Simplistic magazine ads emphasizing the artist. The document analyzes how the media product adheres to or challenges each convention, comparing it to examples from other pop rock artists like OneRepublic, Maroon 5, and Fall Out Boy.
Reflection: Questions about theory/narrative
This document discusses different types of music videos and how their structure relates to genre. It finds that narrative-based music videos are now more prominent due to advanced technology allowing for special effects and mini-film storylines. Performance-based videos showing just the artist were more common historically. Genre influences video type based on an emphasis on instruments versus lyrics. For example, rock videos often feature performances while electronic videos use concepts due to minimal meaning in the music. Goodwin's music video theory is also analyzed for the conventions it explores and how genres like pop and R&B most prominently demonstrate notions of looking and voyeurism.
Evaluation Q1: Michael Version 2
This document discusses conventions used in pop rock music videos and album packaging. It analyzes how the student's media product both reinforces and develops conventions.
The conventions discussed include: 1) Using well-lit studio performances with close-ups of instruments in music videos 2) Costumes that are between pop and rock styles 3) Black borders and color centers in magazine advertisements 4) Medium shots of artists in the center of digipak packaging.
The student explains how their music video and packaging incorporates these conventions, such as close-ups and lighting, but also develops them with unique elements like different costumes matching locations and flipping/duplicating images on the digipak. Examples are provided of other artists' works demonstrating
Digipak Analysis
The document provides examples and analyses of different album packaging designs, known as digipaks. It examines digipaks for albums by My Chemical Romance, Fall Out Boy, and Green Day. For each album, it describes the design elements, including font, imagery, and how they relate to the band's image and themes in their music and music videos. Concepts like rebellion, death, and war are conveyed through the album art and help market the bands' personas and songs. Digipaks are meant to entice audiences by offering a unique, limited-edition package compared to just a digital download.
Evaluation question 1
This document provides an analysis of 9 shots from a music video for a rock song. It summarizes the purpose and meaning of each shot. Some key points made are: Shot 1 uses lasers and overlaying to create a surreal effect. Shot 2 shows the artist in typical rock attire of dark colors and long hair. Shot 3 captures the bitterness of a broken heart through the artist's expression, consistent with rock songs. Shot 7 emphasizes a curse word by having the artist use a hand gesture, important to the rock genre. Shot 8 has the artist turn away to reinforce the power and arrogance portrayed throughout the video, common in rock.
Types & Styles of music videos
This document discusses different types and styles of music videos. The main types are narrative-based, which tell a story related to the song's lyrics; performance-based, which primarily feature the artist performing; and concept-based, which are based on a specific theme or concept. Some common styles are animation, interpretive, impressionist, intertextual, surrealist, and allusion. Examples are provided for each type and style.
Indie alternative music
This document provides an analysis of four alternative/indie music videos according to their codes and conventions:
1. The first video by The Big Moon follows conventions such as brightly colored imagery and long shots of the full band. It appeals to the genre's audience through these recognizable elements.
2. The second video by Blaenavon also features typical settings like cities and performances of the band. It links faster editing to increases in the song's tempo and speed.
3. The third video by Bad Sounds uses surreal montages and bright colors but separates the lead singer, which is untypical for the alternative genre emphasizing unity.
4. The fourth video by The Magic Gang uses
A saude no_e_do_marketing_digital
O documento discute como as empresas precisam se adaptar à economia da atenção na era digital. As redes sociais existem há milênios e as pessoas sempre quiseram compartilhar, mas as métricas online mudam rapidamente e confundem as empresas. Ser relevante, oportuno e construir relacionamentos diretos é essencial para promover marcas online através de plataformas como Facebook, LinkedIn e Twitter.
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Frith (1998) types of music videos
Frith identified three main types of music videos: performance videos feature the artist singing to the camera as if in a live performance; narrative videos tell a story that relates to the song's lyrics, like a short film; conceptual videos take a more artistic approach through graphics, effects, or unique visual concepts without a narrative. This research will help the document's author identify different video styles to reference for their own music video production.
Questionnaire
The document contains the questions and responses from a questionnaire given to a potential target audience for a music video. The questions gauge preferences on music video genres, watching platforms, favorite music genres, elements people look for, and opinions on narrative elements without music. The most common responses indicated a preference for narrative music videos, still watching videos on TV, indie pop genre, and narrative elements with the song playing. This will help inform the creator's upcoming music video production for a Coldplay song in the indie pop genre with a narrative style.
Andrew goodwin
This document outlines Andrew Goodwin's 6 key features of music videos: 1) Genre characteristics, 2) Relationship between lyrics and visuals, 3) Relationship between music and visuals, 4) Close ups of artists, 5) References to looking/voyeurism, and 6) Intertextuality. Examples are provided for each feature, such as a metal band video exemplifying genre characteristics through clothing, instruments and setting. The document aims to identify common conventions in music videos that can help in their production.
Artist research
The document analyzes Bruno Mars' past albums, music videos, and promotional strategies. It finds that Mars' two studio albums, Doo-Wops & Hooligans and Unorthodox Jukebox, are his most well-known and successful, containing many top 10 hits. His most viewed music videos come from songs on these albums. It also notes that magazine ads often promote Mars himself through appearances at events rather than his music directly, but that this exposure also raises awareness of his music. The document then discusses narrative, representation, and genre theories that can be applied to analyzing Mars' music videos.
Conventions of Music Videos
This document discusses common conventions in music videos. It explains that camera angles vary depending on the genre, with close-ups and mid-shots used to involve the audience for performance scenes and long shots used for group performances. Mise-en-scene creates expectations for different genres through elements like costumes, props, lighting and location. Editing also varies by genre, with faster cuts for upbeat songs and slower cuts for ballads. Costumes, colors and narrative techniques help establish an artist's image and brand over multiple videos and marketing campaigns. Common video types include performance, concept, and thematic videos.
Andrew goodwin’s music video principles
1) The document discusses Andrew Goodwin's principles of music video analysis and analyzes the music video for "Stressed Out" by twenty one pilots.
2) Some of Goodwin's principles discussed include links between music and visuals, genre characteristics, and intertextual references.
3) In "Stressed Out," there are clear links between lyrics and visuals when characters are shown asleep in beds during lyrics about sleeping. It also demonstrates the hip-hop and alternative genres through the lead singer riding a tricycle.
Genre In Detail Summary - Fateh Khaled
The document discusses music genres and the four main genres of music videos: pseudo-documentary, art music video, narrative, and staged performance. It provides examples for each genre and notes that some music videos combine genres or evolve over time. Genres are negotiated and not clearly defined, but provide a framework to understand music and music videos.
Brand Identity - The 1975
The 1975 is an indie rock band known for their grunge-inspired brand identity featuring monochrome album/single covers designed with a unique serif logo. Their official music videos also follow this minimalist style, filmed in black and white or neutral colors to match the artwork from their debut album.
Brand Identity: The 1975
The 1975 are a UK indie rock band known for their grunge-inspired style of dark, predominantly black clothing that reflects the darker themes in their music like sex, love, drugs, and death. Their album/single covers, music videos, and live performances all maintain a consistent greyscale aesthetic dominated by black and white to establish their recognizable style and brand their music as covering dark subject matter.
Technical Codes in Music Videos
The document discusses various technical codes used in music videos, including camerawork, editing, and the use of color. It notes that camera angles, shots, and movement can impact meaning. Fast cutting is common to ensure multiple viewings. Editing may also incorporate digital effects. Color is sometimes used deliberately, such as the transition from black and white to color propelling the narrative. Iconography of the artist, genre, or director helps with audience recognition. Music videos are important for constructing and maintaining an artist's image over time through reinforcing or changing their persona. Managing an artist's image transition may require exposure through a new video and other means.
Digipack Deconstruction 4
The front cover shows the band onstage with the crowd in the background to convey the live album concept. The band name is displayed prominently. The inside sleeve features a photo of lead singer Joey Ramone, known for his style and stage presence. The basic disc artwork lacks embellishment to emphasize the raw live sound. Track listings on the back cover are not in a typical popular-to-less popular order, showing the band's appreciation for all their songs.
Digipak analysis 10
The document analyzes the front and back covers as well as the four inside pages of a digipak for the band The Fayre 'Rose Queen'. Each section describes the images and tries to interpret their meanings and symbolism. Overall, the images portray an abandoned London underground area and feature band members, suggesting themes of time passing and belonging to the indie and chill music genres of the late 1990s.
Different Types And Styles Of Music Videos
Music videos are typically 3-5 minute promotional videos for songs that feature imagery and themes related to the song's genre. There are several common styles of music videos including performance-based videos that feature artists performing, narrative-based videos that tell a story synced to the song, and conceptual/art videos that use abstract imagery and multiple meanings to create moods and feelings. Other styles include animated, interpretive, impressionist, intertextual, pastiche, and parody videos.
Eval question luca 1.5
This document evaluates how a media product uses conventions of real music videos in the pop rock genre. It discusses five conventions: 1) Narratives featuring the artist as a character; 2) Strong, confident performances; 3) Storylines based on everyday issues; 4) Album packaging including artist photos; 5) Simplistic magazine ads emphasizing the artist. The document analyzes how the media product adheres to or challenges each convention, comparing it to examples from other pop rock artists like OneRepublic, Maroon 5, and Fall Out Boy.
Reflection: Questions about theory/narrative
This document discusses different types of music videos and how their structure relates to genre. It finds that narrative-based music videos are now more prominent due to advanced technology allowing for special effects and mini-film storylines. Performance-based videos showing just the artist were more common historically. Genre influences video type based on an emphasis on instruments versus lyrics. For example, rock videos often feature performances while electronic videos use concepts due to minimal meaning in the music. Goodwin's music video theory is also analyzed for the conventions it explores and how genres like pop and R&B most prominently demonstrate notions of looking and voyeurism.
Evaluation Q1: Michael Version 2
This document discusses conventions used in pop rock music videos and album packaging. It analyzes how the student's media product both reinforces and develops conventions.
The conventions discussed include: 1) Using well-lit studio performances with close-ups of instruments in music videos 2) Costumes that are between pop and rock styles 3) Black borders and color centers in magazine advertisements 4) Medium shots of artists in the center of digipak packaging.
The student explains how their music video and packaging incorporates these conventions, such as close-ups and lighting, but also develops them with unique elements like different costumes matching locations and flipping/duplicating images on the digipak. Examples are provided of other artists' works demonstrating
Digipak Analysis
The document provides examples and analyses of different album packaging designs, known as digipaks. It examines digipaks for albums by My Chemical Romance, Fall Out Boy, and Green Day. For each album, it describes the design elements, including font, imagery, and how they relate to the band's image and themes in their music and music videos. Concepts like rebellion, death, and war are conveyed through the album art and help market the bands' personas and songs. Digipaks are meant to entice audiences by offering a unique, limited-edition package compared to just a digital download.
Evaluation question 1
This document provides an analysis of 9 shots from a music video for a rock song. It summarizes the purpose and meaning of each shot. Some key points made are: Shot 1 uses lasers and overlaying to create a surreal effect. Shot 2 shows the artist in typical rock attire of dark colors and long hair. Shot 3 captures the bitterness of a broken heart through the artist's expression, consistent with rock songs. Shot 7 emphasizes a curse word by having the artist use a hand gesture, important to the rock genre. Shot 8 has the artist turn away to reinforce the power and arrogance portrayed throughout the video, common in rock.
Types & Styles of music videos
This document discusses different types and styles of music videos. The main types are narrative-based, which tell a story related to the song's lyrics; performance-based, which primarily feature the artist performing; and concept-based, which are based on a specific theme or concept. Some common styles are animation, interpretive, impressionist, intertextual, surrealist, and allusion. Examples are provided for each type and style.
Indie alternative music
This document provides an analysis of four alternative/indie music videos according to their codes and conventions:
1. The first video by The Big Moon follows conventions such as brightly colored imagery and long shots of the full band. It appeals to the genre's audience through these recognizable elements.
2. The second video by Blaenavon also features typical settings like cities and performances of the band. It links faster editing to increases in the song's tempo and speed.
3. The third video by Bad Sounds uses surreal montages and bright colors but separates the lead singer, which is untypical for the alternative genre emphasizing unity.
4. The fourth video by The Magic Gang uses
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O documento discute como as empresas precisam se adaptar à economia da atenção na era digital. As redes sociais existem há milênios e as pessoas sempre quiseram compartilhar, mas as métricas online mudam rapidamente e confundem as empresas. Ser relevante, oportuno e construir relacionamentos diretos é essencial para promover marcas online através de plataformas como Facebook, LinkedIn e Twitter.
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Similar to Our Pitch
Evaluation Task One (1)
A comparative presentation of Media Conventions that are shown through the way in which a band or artist uses; Websites, Music Videos and Album Artwork.
evaluation 1
The document summarizes the creative process behind a music video created for the song "Late" by the band Jungle Doctors. It discusses researching the conventions of the indie/rock genre to guide design decisions. Shots were inspired by other music videos like The Strypes and Jake Bugg. Close-ups of the band and instruments were included to highlight musical ability as is common in indie-rock. Landmarks were featured to establish setting. The narrative fits the carefree lyrics without using common music video techniques like voyeurism atypical of the genre.
EVALUATION TASK 1
This document analyzes how a media product for an indie rock band uses, develops, and challenges conventions of real indie rock products. Specifically, it examines the band's music video, digipak, and website compared to those of similar bands. While some conventions are followed, such as camera shots and fonts, conventions are also challenged, like the extensive use of the color red throughout the music video and combining band members' faces on the digipak cover, which creates a sense of mystery not seen elsewhere in the genre. The document provides examples to support how the media product borrows from, improves on, and innovates beyond typical conventions.
New divide analysis
Linkin Park's music video for "New Divide" from the Transformers: Revenge of the Fallen soundtrack features footage from the film intercut with shots of the band performing. Directed by Linkin Park DJ Joe Hahn, the video uses techniques like quick cuts, shaky camera work, and close ups to synchronize the visuals with the song's beats and lyrics. It depicts the lead singer trying to reach a female character from the film, leaving their relationship intentionally ambiguous. The video promotes both the band and the Transformers franchise while showcasing Linkin Park's signature energetic rock style.
Powerpoint pitch
The document provides information about creating a music video for the song "To Anyone" by the indie rock band Crystal Whites. It discusses comparing the song to similar music videos to determine themes. It also analyzes lyrics and discusses using band members in the video to make it feel realistic. Location ideas and influences from other young bands' videos are presented. Elements of the rock/indie music video genre like focusing on performance over narrative and using natural low-budget settings are also covered.
1
1. The document describes the process of creating a music video for the heavy metal band Quad Damage to promote their song "Dead Side". Research was conducted online to inform choices around genre conventions, branding, and marketing strategies of similar bands.
2. Feedback was gathered from classmates during production and other project groups during editing to improve the video. Changes were made to shorten initial shots and clarify the storyline.
3. A variety of media technologies were used in the research, planning, production and evaluation stages including the internet, social media, video recording and editing software.
Own artist
The music video will feature a girl band of schoolgirls who are in a rock band. It will have originality through the use of crazy colors not typically seen in rock videos. Creativity may come from stop motion animation or animation software to create a series of clips. The video will use narrative, conceptual, and performance elements to amplify and illustrate the song lyrics. It will feature the band members as schoolgirls to give them a star persona. The genre is pop rock, featuring bright colors and punk-inspired costumes. It may reference the Japanese pop/rock band Scandal who also take on a schoolgirl persona while playing soft rock.
9245 matthew
This document provides a proposal for a music video project. The proposal is to create a music video for the song "My Last Day" by the band Girl Kills Boy. The video will be around 3 minutes and 30 seconds and will also include designing a website homepage for the band and a DVD cover. The narrative of the video will involve a soldier being taken hostage in a foreign country and being forced to make a hostage video. While having a political message, the video will not show serious violence and will aim to get airtime on music channels. The target audience is identified as young adults aged 16 to 25.
P&s productions media evaluation
The video portrays a character who has just lost his girlfriend as he goes through an average day alone. It is filmed in black and white to convey the emotion and pain of losing color in his life. Feedback suggested adding more locations and shot variety to make the video more lively. The filmmakers researched the band online and analyzed other music videos to help improve their portrayal of loneliness and emotion. Final Cut Express, Photoshop, and internet research were used to edit the film, design marketing materials, and ensure the project properly represented the band.
Blur country house
The music video for Blur's "Country House" contrasts city and country life. In the city, represented by a flat and the board game "Escape From The Rat Race," the band members are trapped and stressed. In the country, symbolized by a large house, life is depicted as relaxed and peaceful. The video uses techniques like fast and slow motion, jump cuts, and close-ups of the lead singer to match the tone and pace of the song and keep the audience engaged. It also references Queen's "Bohemian Rhapsody" video in its portrayal of sadness.
Pitch year 13
The document outlines plans for a grime music video featuring the artist "Frank". It will tell the story of Frank dealing with a tragic event from his past that has changed him. The video will include flashbacks showing a younger Frank and how he has been impacted by what occurred. It will have a serious tone to evoke empathy from audiences and subvert expectations for typical grime music videos.
Pitch year 13
The document outlines plans for a grime music video featuring the artist Frank, who will tell his emotional story of how past events have changed him through a narrative that includes flashbacks. The grime song "My Story" by Krept and Konan was chosen to convey meaningful lyrics and allow a realistic narrative to be created around Frank dealing with family issues. Production details such as the black and white aesthetic, outdoor locations, and sports clothing styles were selected to align with grime music video conventions.
Music Video: Pink - Who Knew
This document discusses plans for the music video for the song "Who Knew" by artist Nevada Drew. The video will tell a narrative story of a couple drifting apart as the relationship breaks down due to differences, while also featuring Nevada Drew performing the song. It will be filmed on location in various parts of London and use natural lighting, camera movement, and editing techniques to convey raw emotion and showcase Nevada Drew's artistic style within the pop rock genre.
A2 Media Studies - Use, Develop or Challenge
The document discusses generic conventions of indie pop music videos and digipacks. It analyzes existing music videos in the genre to identify conventions, such as the artist typically being Caucasian female, combining narrative and performance elements, using visual effects, including many close-ups of the artist, employing neutral color schemes, and inserting nature shots. For the digipack, it examines other indie pop albums to determine conventions like having the artist and album names prominently displayed and including multiple images of the artist throughout. The document aims to follow these conventions while also challenging some, like using more subtle colors rather than bright, vibrant designs.
RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
I did not find any explicit intertextual references to other films, TV programs or music videos in the "We Are Young" music video by Fun. The video focuses on depicting the song's lyrics through a narrative of a chaotic party scene. While it utilizes some common music video techniques like close-ups, slow motion and performance shots, it does not directly reference or allude to any other existing media texts.
Challenging Video Conventions
The document discusses how the creators of a country music video drew inspiration from other country music videos. They analyzed videos by Miranda Lambert, Ashley Monroe, Sam Smith, The 1975, and Blake Shelton to inform elements of shots, narrative, imagery, and tone in their own video. Key elements they incorporated included dissolve transitions between shots, casual clothing, natural imagery, a clear narrative, and sepia tones and slow motion to represent memories of the past. They also wanted to pay homage to early female country artists through a shot with dull lighting.
Evaluation question 1 (2)
This document provides an evaluation of 12 shots from a music video for a rock song. Each shot is summarized, noting elements like camera angles, lighting, costumes, facial expressions, and how they convey themes and conventions of the rock genre. Overall, the evaluator argues that the video effectively utilizes dark imagery, aggressive stances, passionate singing, narrative elements, and cursing to portray the emotions of the song and align with expectations of the rock genre.
1
1. The media product uses and develops conventions from real music videos through extensive research into the indie/pop genre. Shots and editing styles were inspired by music videos like Rihanna's "Diamonds" but developed further, like adding slow motion and reversing shots.
2. Conventions were also challenged, like casting the creator instead of a Caucasian actress to subvert expectations and appeal to a wider audience. Additionally, the music video did not include a love interest like typical indie/pop videos to focus more on the singer's emotions and lyrics.
3. Elements were developed further, like changing a painted scene from colorful to black paint smeared aggressively to depict anger, developing the idea from Demi Lov
Task 1
This document discusses conventions used in country music videos and how the student incorporated these conventions into their own music video project. It provides examples of how close-ups, two shots, tracking shots, editing, lighting, props, outdoor settings, and album artwork are typically used in country music videos. The student explains how they applied these conventions, such as using natural lighting, outdoor locations, and retro instruments to emulate a country style for their video and project.
Evaluation Question 1
The document discusses how the student's media product uses and develops conventions of real rock music videos. It examines the genres, conventions around mise-en-scene elements like costumes, lighting and editing that were adhered to. The music video included a narrative portion to convey the song's message and multiple shots of the band performing with their instruments to portray them as a real band. The video was uploaded to YouTube to distribute it, following standard practice for promoting music videos.
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RESEARCH: A2 Media Music Video Analysis (Alternative Genre)
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3:国家专业人才认证中心颁发入库证书
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
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The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
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1:该专业认证可证明留学生真实身份
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Our Pitch
- 1. Our Pitch Arctic Monkeys - Mardy Bum Jake and Chris Group 10
- 3. Jake’s Moodboard British Urban working class feel. Key to the concept is the idea that a couple is splitting apart. Use of dark colours Importance of fans Central to the music video will be a live performance Instruments being played Dark alley’s / urban
- 4. Black and white shots as flashbacks? Taking up small screen space showing he’s not the focus Live band performance Kitchen (relates to lyrics) Urban alley Band performance in a working class location Live performance with crowd Chris’ Mood board
- 8. Audience Research Feedback From our results, the audience have told us that the most common 5 words associated with the track were: (the number in brackets is how many people said it) 1. Indie (4) 2. Sad (4) 3. Catchy (3) 4. Fast (2) 5. Nostalgic (2) (meaning that the song had some natural romanticism) The focus group also suggested that the track had a dark tone 3 people rating it 3 out of 10 on our scale, 1 ranking it 4 and the other ranking it 6. Most people said it had an urban feeling, 2 people marking it as a 1 on the scale only one disagreeing saying it was rural, giving it at 7 out of 10. There was mixed feelings towards the track being performance based or narrative based. Generally it was voted towards the middle of the scale with more people scaling it around 4.