3. Jake’s Moodboard British Urban working class feel. Key to the concept is the idea that a couple is splitting apart. Use of dark colours Importance of fans Central to the music video will be a live performance Instruments being played Dark alley’s / urban
4. Black and white shots as flashbacks? Taking up small screen space showing he’s not the focus Live band performance Kitchen (relates to lyrics) Urban alley Band performance in a working class location Live performance with crowd Chris’ Mood board
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8. Audience Research Feedback From our results, the audience have told us that the most common 5 words associated with the track were: (the number in brackets is how many people said it) 1. Indie (4) 2. Sad (4) 3. Catchy (3) 4. Fast (2) 5. Nostalgic (2) (meaning that the song had some natural romanticism) The focus group also suggested that the track had a dark tone 3 people rating it 3 out of 10 on our scale, 1 ranking it 4 and the other ranking it 6. Most people said it had an urban feeling, 2 people marking it as a 1 on the scale only one disagreeing saying it was rural, giving it at 7 out of 10. There was mixed feelings towards the track being performance based or narrative based. Generally it was voted towards the middle of the scale with more people scaling it around 4.
