Google+ recently launched their own social network. This presentation is an introduction to the basics of how to use, why it is important to integrated digital marketing strategies, and what is in store for the future.

1. Google +
Changing the way we share.
+
Changing the way we share.

2. Christian Adams
@christiangadams
Account Manager @ http://ixwebhosting.com
Principal @ http://sigmacreativeonline.com
Photographer @ http://christianadams.com
Designer @ http://standardrec.com

3. I have Social Media fatigue.
NOT ANOTHER
SOCIAL NETWORK!!!!

4. GOOGLE+ WILL BECOME THE
CORE OF GOOGLE’S SERVICES
“The assumption is that everything will move over to using
the Plus infrastructure over time”
-Eric Schmidt, Google’s Chairman

5. Google Sites attract more than 1 billion visitors
worldwide each month and accounts for
10.4% of all time spent online.
- Source: comScore Media Metrix, Worldwide, June 2011

6. 20 Million Beta Testers
(in 3 weeks)
+1 Button is on pace to replace the “Like” Button

7. Context + Content + Convenience

8. +
calendar

10. Google+ Socialized Ecosystem
Connect Discover Publish Entertain Promote
Calendar Search Blogger Blogger Blogger
Docs Latitude Youtube Youtube Youtube
News Picasa Picasa Picasa
Gmail
Reader Music Feedburner
Groups Maps/Places Places
G+ Circles, (Sparks) Adwords
Chat, Translate Checkout
Voice, Android Market
Hangouts, +1 Button
Huddle PostRank
(Analytics)
Platform apps, extensions, developer tools (Android, iOS, Chrome, etc.)
Source: G. Grover, Steal Thunder
Version 3.0, 7-26-11

11. Circles are the new segmentation and collaboration tool.
1rst Gen
2nd Gen
Hangouts Circles
3rd Gen
Video Conferencing/Webinars
Document Sharing
Screen Sharing
Whiteboards

12. “Those crazy kids at Google, their ironic metaphors,
and renting a Wave pool to celebrate Google+.”
-Christian Adams, Sigma Creative

13. Symmetric Sharing
You Facebook Me
You Twitter Me
Google’s Asymmetric Sharing
You Me

14. http://thefuturebuzz.com/2009/08/19/social-seo-strategy/

15. Social Search is about organic relevancy and improving results.
- Amit Singhal, Google

16. Websites Using Google's +1 Button Get 3.5x the Google+ Visits
-Hubspot
50% more than Twitter
-Rand Fishkin, SEOMoz.org
Resource: http://blog.hubspot.com/blog/tabid/6307/bid/22293/Websites-Using-Google-s-1-Button-Get-3-5x-the-Google-Visits-
Data.aspx#ixzz1UqNewnYw

17. Does it replace your blog?

23. Gaming...
...it’s coming
....is here.

24. Business Pages/Verified Profiles
This is my daughter’s wallpaper.
Justin Bieber/Lady Gaga
I swear.

25. Pros Cons
• #1 Search Engine • Recreating Your Social Graph
• Free SaaS applications • Duplicate Content Filtering
• Open API (Not Yet) • Comment Filtering (Mute Post)
• Better Conversations/Communication • Target Marketing (Not Yet)
• Relevancy • No Business Pages (Yet)
• Better Business Pages • #nohashtags
• Better Market Segmentation •Separate Login for Google Apps
• Better Ad Service
• Decreased Bounce Rates (GUI)
• Privacy Controls
• Responsive Project Team

26. Guides
Mashable’s Guide to Google+ Google+ How-To Document
Lifehacker’s Make The Most of Google+ +forGoogle
What’s New in Google+ Circle Sunday
GPlus Resource
Profile Link Shorteners
PlusYa gplus.to
Member Directories
Social Statistics Google+ Counter
Recommended Users Group.as
gglpls Find People On Plus
Extensions
Surplus Google Plus Me
PhotoZoom Start Google Plus
Usability Boost Plus Minus
Reply To Author Publish Sync

27. KEY TAKEAWAYS
UNDERSTAND BEHAVIOR,
NOT TECHNOLOGY

28. Christian Adams
cadams@sigmacreativeonline.com
614-285-7565
Google+
@christiangadams
Creative
Marketing
Communications
http://sigmacreativeonline.com