Welcome to the social world...
• Welcome to the era of conversation • Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it • Advertising isn’t eective anymore, no one is watching the ads and no one cares • People want to talk to people, not marketing and communications professionals • The Cluetrain is well on its way to the future, are you on it? http://cluetrain.com/
It’s not about pulling levers
getting results Being social is a way of thinking from which you can create new opportunities to talk WITH your audiences and get the cash register ringing BECAUSE you are being helpful and focused on them, not yourself
photo by Dave Gray -
Xplane http://ﬂickr.com/photos/davegray/82865014/in/set-1776148/ It’s more art then science How do you use the brush?