Social Media Principles
A conversation and a discussion on the Social Media Principles

Chris Heuer
Founder, Social Media ...
Welcome to the social world...

• Welcome to the era of conversation


• Spin doesn’t work, people smell BS a mile away, a...
Social Media is tearing
down the walls that keep
us apart and changing
the rules that have kept
us from being human
inside...
There is no secret sauce...
It’s not about pulling
levers  getting results

Being social is a way of thinking
from which you can create new
opportunit...
photo by Dave Gray - Xplane




    http://flickr.com/photos/davegray/82865014/in/set-1776148/




It’s more art then scien...
Your perspective and your attitude is what will
determine success or failure...
Which is why I think these Social Media Principles
are where we must start.
The Social Media Principles

  • Be Human


  • Be Aware


  • Be Honest


  • Be Respectful


  • Be a Participant


  • ...
Be Human
 Don’t Just Be Human, Be Yourself
Be Aware
 Don’t Just Be Aware, Be Smart
Be Honest
 Don’t Just Be Honest, Have Integrity
Be Respectful
 Don’t Just Be Respectful, Live by the Golden Rule
Be a Participant
 Don’t Just Be a Participant, Contribute Value
Be Open
 Don’t Just Be Open, Be an Agent of Change
Be Courageous
 Don’t Just Be Courageous, Be Willing to Fail
Chris Heuer
 chrisheuer.com
 adhocnium.com
 socialmediaclub.org
 twitter.com/chrisheuer
 flickr.com/chrisheuer
 delicious.c...
BackUp Slides
  (just in case)
Great Products aren’t
sold, they’re bought

“Advertising is the tax you
pay for mediocre products.”

 - Peter Hirshberg
  ...
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Social Media Principles

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Presentation for Social Media Jungle at CES 2009 on Wednesday January 7, 2009.

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Social Media Principles

  1. Social Media Principles A conversation and a discussion on the Social Media Principles Chris Heuer Founder, Social Media Club Creative Catalyst, AdHocnium
  2. Welcome to the social world... • Welcome to the era of conversation • Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it • Advertising isn’t eective anymore, no one is watching the ads and no one cares • People want to talk to people, not marketing and communications professionals • The Cluetrain is well on its way to the future, are you on it? http://cluetrain.com/
  3. Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies.
  4. There is no secret sauce...
  5. It’s not about pulling levers getting results Being social is a way of thinking from which you can create new opportunities to talk WITH your audiences and get the cash register ringing BECAUSE you are being helpful and focused on them, not yourself
  6. photo by Dave Gray - Xplane http://flickr.com/photos/davegray/82865014/in/set-1776148/ It’s more art then science How do you use the brush?
  7. Your perspective and your attitude is what will determine success or failure...
  8. Which is why I think these Social Media Principles are where we must start.
  9. The Social Media Principles • Be Human • Be Aware • Be Honest • Be Respectful • Be a Participant • Be Open • Be Courageous
  10. Be Human Don’t Just Be Human, Be Yourself
  11. Be Aware Don’t Just Be Aware, Be Smart
  12. Be Honest Don’t Just Be Honest, Have Integrity
  13. Be Respectful Don’t Just Be Respectful, Live by the Golden Rule
  14. Be a Participant Don’t Just Be a Participant, Contribute Value
  15. Be Open Don’t Just Be Open, Be an Agent of Change
  16. Be Courageous Don’t Just Be Courageous, Be Willing to Fail
  17. Chris Heuer chrisheuer.com adhocnium.com socialmediaclub.org twitter.com/chrisheuer flickr.com/chrisheuer delicious.com/chrisheuer chris@socialmediaclub.org m.408.834.0884
  18. BackUp Slides (just in case)
  19. Great Products aren’t sold, they’re bought “Advertising is the tax you pay for mediocre products.” - Peter Hirshberg Chairman, The Conversation Group photo by chris heuer
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