Social Media Principles
A conversation and a discussion on the Social Media Principles
Chris Heuer
Founder, Social Media Club
Creative Catalyst, AdHocnium

Welcome to the social world...
• Welcome to the era of conversation
• Spin doesn’t work, people smell BS a mile away, and they tell their
friends (and everyone else) to avoid it
• Advertising isn’t eective anymore, no one is watching the ads and no
one cares
• People want to talk to people, not marketing and communications
professionals
• The Cluetrain is well on its way to the future, are you on it?
http://cluetrain.com/

Social Media is tearing
down the walls that keep
us apart and changing
the rules that have kept
us from being human
inside our companies.

There is no secret sauce...

It’s not about pulling
levers & getting results
Being social is a way of thinking
from which you can create new
opportunities to talk WITH your
audiences and get the cash
register ringing BECAUSE you are
being helpful and focused on
them, not yourself

photo by Dave Gray - Xplane
http://flickr.com/photos/davegray/82865014/in/set-1776148/
It’s more art then science How do you use the brush?

Your perspective and your attitude is what will
determine success or failure...

Which is why I think these Social Media Principles
are where we must start.

The Social Media Principles
• Be Human
• Be Aware
• Be Honest
• Be Respectful
• Be a Participant
• Be Open
• Be Courageous

Be Human
Don’t Just Be Human, Be Yourself

Be Aware
Don’t Just Be Aware, Be Smart

Be Honest
Don’t Just Be Honest, Have Integrity

Be Respectful
Don’t Just Be Respectful, Live by the Golden Rule

Be a Participant
Don’t Just Be a Participant, Contribute Value

Be Open
Don’t Just Be Open, Be an Agent of Change

Be Courageous
Don’t Just Be Courageous, Be Willing to Fail

Chris Heuer
chrisheuer.com
adhocnium.com
socialmediaclub.org
twitter.com/chrisheuer
flickr.com/chrisheuer
delicious.com/chrisheuer
chris@socialmediaclub.org
m.408.834.0884

BackUp Slides
(just in case)

Great Products aren’t
sold, they’re bought
“Advertising is the tax you
pay for mediocre products.”
- Peter Hirshberg
Chairman,
The Conversation Group
photo by chris heuer