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The Social State of
Social Media Club
  by Chris Heuer, Founder
    December 15, 2008
SMC Goals

• Further emphasis on Media Literacy and creation
  of supporting programs

• Strengthen Social Media as both a profession and as
  a hobby with a focus on inter-disciplinary learning

• Membership Directory, Services Directory,
  Speakers Directory and additional benefits coming
  in Q1 2009

• National/Global partnerships (NCDD, SNCR,
  conferences, seminars, etc)

• Social Media Workshops in 2009 (Europe and US
  tours in the late winter early spring)
Currently Active Cities
                                        (33)

•   Atlanta, GA (USA)                          •   Minneapolis, MN (USA)
•   Austin, TX (USA)                           •   New York, NY (USA)
•   Birmingham, AL (USA)                       •   Paris, France (Europe)
•   Brisbane, Qld (AU)                         •   Philadelphia, PA (USA)
•   Boston, MA (USA)                           •   Phoenix, AZ (USA)
•   Charlotte, NC (USA)                        •   Raleigh/Durham/Chapel Hill, NC (USA)
•   Chicago, IL (USA)                          •   Rochester, NY (USA)
•   Cleveland, OH (USA)                        •   San Antonio, TX (USA)
•   Columbus, OH (USA)                         •   San Diego, CA (USA)
•   Dallas, TX (USA)                           •   San Francisco Bay Area, CA (USA)
•   Denver, CO (USA)                           •   Santa Cruz-Monterey, CA (USA)
•   Indianapolis, IN (USA)                     •   Seattle, WA (USA)
•   Kansas City, MO (USA)                      •   St. Louis, MO (USA)
•   Las Vegas, NV (USA)                        •   Ft. Worth, TX (USA)
•   London, United Kingdom (Europe)            •   Washington DC (USA)
•   Los Angeles, CA (USA)
•   Louisville, KY (USA)
•   Miami/FTL/South Florida, FL (USA)
Launching Soon
                                          (37)

•Albuquerque, NM (USA)                       •New Orleans, LA
•Bangalore (India)                           •Oklahoma City, OK (USA)
•Berlin, Germany (Europe)                    •Orange County, CA (USA)
•Charleston, SC (USA)                        •Orlando, FL (USA)
•Columbia, SC (USA)                          •Pittsburgh, PA (USA)
•Côte d'Ivoire (Africa)                      •Portland, OR (USA)
•Des Moines, IA (USA)                        •Provo/Orem, UT (USA)
•Detroit/Ann Arbor, MI (USA)                 •Rio Grande Valley, TX (USA)
•Greenville, SC (USA)                        •Salt Lake City, UT (USA)
•Hamburg, Germany (Europe)                   •Sydney (Australia)
•Honolulu, HI (USA)                          •Tampa Bay, FL (USA)
•Houston, TX (USA)                           •Tel Aviv, Israel
•Italy                                       •Toledo, OH (USA)
•Jacksonville, FL (USA)                      •Toronto, Ontario (Canada)
•Korea                                       •Tucson, AZ (USA)
•Lexington, KY (USA)                         •Vancouver, BC (Canada)
•Liverpool / Manchester, United Kingdom      •Victoria, BC (Canada)
•Memphis, TN (USA)                           •Vienna, Austria (Europe)
•Milwaukee, WI (USA)
•Munich, Germany
2008 Membership Revenues
(96 Paid for $12,848.23 net)


• 19 Student/NonProfit
• 64 Professional (58 standard, 8 CoFounder)
• 13 SMB (8 standard, 5 CoFounder)
• 0 New Corporate
  + approx $1,000 for one workshop in receivables
Expenses

• Virtual Admin = $3,500
• Shirts, stickers, supplies = $3,500
• Services (hosting, wiki, PayPal Expenses etc.) =
   $1,000+

• Accountant, 501c3 filing, etc. = $4,000+
• Programmers = $10,000 (?)
   APPROXIMATELY $22,000
Important Next Steps

• Seeking Nominations
 •   For Formal Board of Directors
 •   Education Chair
 •   Research Chair
 •   Events Chair
 •   Partnership Chair
 •   Chair of Editorial Board
     (question of the week, podcast)
Q1 2009

• Co-hosting a Social Media Clubhouse
  at CES

• Hosting Pool 2.0 Tournament and
  Party at SxSW

• Hiring editorial support for our blog
• Beginning development of New
  Member Site
Questions to
 Consider
What are most important
developments in 2008?
 A Group Discussion / Report Out
The Future of
  Social Media:
2009 and Beyond
 A Talk by Chris Heuer
Some Ideas

• Charlene Li
  Exclusivity trumps
  accessibility

• ann handley
  Sputtering
  economy entices
  companies into
  social media space

         http://www.beingpeterkim.com
Heuer’s Insyte #1


Democracy
Rethinking
democracy as a
participatory
rather then a
representative
one
Heuer’s Insyte #2


Scale
The world gets
smaller... and our
attention span
does too
Heuer’s Insyte #3

Balanced
Lives?
We develop better
coping mechanisms
for information
overload and
relationship
overload
Heuer’s Insyte #4

Death of
Advertising
Traditional
interrupt driven
advertising will
fade away even
further as its
effectiveness
keeps dropping
What are your
 thoughts?
socialmediaclub.org
radar.socialmediaclub.org
iphone.socialmediaclub.org
wiki.socialmediaclub.org
twitter.com/
socialmediaclub

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State of Social Media Club

  • 1. The Social State of Social Media Club by Chris Heuer, Founder December 15, 2008
  • 2. SMC Goals • Further emphasis on Media Literacy and creation of supporting programs • Strengthen Social Media as both a profession and as a hobby with a focus on inter-disciplinary learning • Membership Directory, Services Directory, Speakers Directory and additional benefits coming in Q1 2009 • National/Global partnerships (NCDD, SNCR, conferences, seminars, etc) • Social Media Workshops in 2009 (Europe and US tours in the late winter early spring)
  • 3. Currently Active Cities (33) • Atlanta, GA (USA) • Minneapolis, MN (USA) • Austin, TX (USA) • New York, NY (USA) • Birmingham, AL (USA) • Paris, France (Europe) • Brisbane, Qld (AU) • Philadelphia, PA (USA) • Boston, MA (USA) • Phoenix, AZ (USA) • Charlotte, NC (USA) • Raleigh/Durham/Chapel Hill, NC (USA) • Chicago, IL (USA) • Rochester, NY (USA) • Cleveland, OH (USA) • San Antonio, TX (USA) • Columbus, OH (USA) • San Diego, CA (USA) • Dallas, TX (USA) • San Francisco Bay Area, CA (USA) • Denver, CO (USA) • Santa Cruz-Monterey, CA (USA) • Indianapolis, IN (USA) • Seattle, WA (USA) • Kansas City, MO (USA) • St. Louis, MO (USA) • Las Vegas, NV (USA) • Ft. Worth, TX (USA) • London, United Kingdom (Europe) • Washington DC (USA) • Los Angeles, CA (USA) • Louisville, KY (USA) • Miami/FTL/South Florida, FL (USA)
  • 4. Launching Soon (37) •Albuquerque, NM (USA) •New Orleans, LA •Bangalore (India) •Oklahoma City, OK (USA) •Berlin, Germany (Europe) •Orange County, CA (USA) •Charleston, SC (USA) •Orlando, FL (USA) •Columbia, SC (USA) •Pittsburgh, PA (USA) •Côte d'Ivoire (Africa) •Portland, OR (USA) •Des Moines, IA (USA) •Provo/Orem, UT (USA) •Detroit/Ann Arbor, MI (USA) •Rio Grande Valley, TX (USA) •Greenville, SC (USA) •Salt Lake City, UT (USA) •Hamburg, Germany (Europe) •Sydney (Australia) •Honolulu, HI (USA) •Tampa Bay, FL (USA) •Houston, TX (USA) •Tel Aviv, Israel •Italy •Toledo, OH (USA) •Jacksonville, FL (USA) •Toronto, Ontario (Canada) •Korea •Tucson, AZ (USA) •Lexington, KY (USA) •Vancouver, BC (Canada) •Liverpool / Manchester, United Kingdom •Victoria, BC (Canada) •Memphis, TN (USA) •Vienna, Austria (Europe) •Milwaukee, WI (USA) •Munich, Germany
  • 5. 2008 Membership Revenues (96 Paid for $12,848.23 net) • 19 Student/NonProfit • 64 Professional (58 standard, 8 CoFounder) • 13 SMB (8 standard, 5 CoFounder) • 0 New Corporate + approx $1,000 for one workshop in receivables
  • 6. Expenses • Virtual Admin = $3,500 • Shirts, stickers, supplies = $3,500 • Services (hosting, wiki, PayPal Expenses etc.) = $1,000+ • Accountant, 501c3 filing, etc. = $4,000+ • Programmers = $10,000 (?) APPROXIMATELY $22,000
  • 7. Important Next Steps • Seeking Nominations • For Formal Board of Directors • Education Chair • Research Chair • Events Chair • Partnership Chair • Chair of Editorial Board (question of the week, podcast)
  • 8. Q1 2009 • Co-hosting a Social Media Clubhouse at CES • Hosting Pool 2.0 Tournament and Party at SxSW • Hiring editorial support for our blog • Beginning development of New Member Site
  • 10. What are most important developments in 2008? A Group Discussion / Report Out
  • 11. The Future of Social Media: 2009 and Beyond A Talk by Chris Heuer
  • 12. Some Ideas • Charlene Li Exclusivity trumps accessibility • ann handley Sputtering economy entices companies into social media space http://www.beingpeterkim.com
  • 13. Heuer’s Insyte #1 Democracy Rethinking democracy as a participatory rather then a representative one
  • 14. Heuer’s Insyte #2 Scale The world gets smaller... and our attention span does too
  • 15. Heuer’s Insyte #3 Balanced Lives? We develop better coping mechanisms for information overload and relationship overload
  • 16. Heuer’s Insyte #4 Death of Advertising Traditional interrupt driven advertising will fade away even further as its effectiveness keeps dropping
  • 17. What are your thoughts?