SlideShare a Scribd company logo

Ecosystem Thinking and the Vacation Rental Industry

Presented at Hawaii Life's VR Pro Day, this presentation reviews how we might take an ecosystem based approach to the industry for mutual benefit. Based on the concepts being developed into "Ecosystem Thinking" and applied to the Vacation Rental industry, this is a high level introductory overview and a call to action to VR Pro's to find ways to come together in collaborative, friendly competition to advance the industry and their own interests within it. Accompanying audio version coming soon.

1 of 36
Download to read offline
Ecosystem Thinking & The VR Industry
VR Pro Day, Hawaii
December 8, 2016
by Chris Heuer
In Digital, Connected World, Intention Matters
‘OHANA—
Those who are family, and those you 

choose to call your family.
As a value, ‘Ohana is a human circle of 

complete Aloha.
My Family: Then and now…
My Digital Ohana
My OhanaMy Global Ohana
Ecosystem Thinking
Co-creating shared value for the world by empathetically
approaching all stakeholder relationships with positive
intentions that go beyond concern for the transaction.

Recommended

The real sharing economy; chelsea rustum @ year of the rooster
The real sharing economy; chelsea rustum @ year of the roosterThe real sharing economy; chelsea rustum @ year of the rooster
The real sharing economy; chelsea rustum @ year of the roosterYear of the X
 
Values, Visuals, and Fundraising: BOND Int'l. Conference
Values, Visuals, and Fundraising: BOND Int'l. ConferenceValues, Visuals, and Fundraising: BOND Int'l. Conference
Values, Visuals, and Fundraising: BOND Int'l. Conferencelksriv
 
Responsible Humans: Identifying Community Leadership
Responsible Humans: Identifying Community LeadershipResponsible Humans: Identifying Community Leadership
Responsible Humans: Identifying Community Leadershipcoburnj
 
Keynote wharton socialimpactconf_apr2014
Keynote wharton socialimpactconf_apr2014Keynote wharton socialimpactconf_apr2014
Keynote wharton socialimpactconf_apr2014Pemo Theodore
 
Tues oct 23 am sector sustainability rob howarth english
Tues oct 23 am sector sustainability  rob howarth englishTues oct 23 am sector sustainability  rob howarth english
Tues oct 23 am sector sustainability rob howarth englishocasiconference
 
Keynote slides: The Next 25 years
Keynote slides: The Next 25 yearsKeynote slides: The Next 25 years
Keynote slides: The Next 25 yearsRoss Dawson
 
I volunteer university words
I volunteer university wordsI volunteer university words
I volunteer university wordsDeanna Cole, CVA
 

More Related Content

Similar to Ecosystem Thinking and the Vacation Rental Industry

Moving from a Sharing Economy to a Shared Economy
Moving from a Sharing Economy to a Shared EconomyMoving from a Sharing Economy to a Shared Economy
Moving from a Sharing Economy to a Shared EconomyChelsea Rustrum
 
Values: how to bring values to life in your business
Values: how to bring values to life in your businessValues: how to bring values to life in your business
Values: how to bring values to life in your businessEd Mayo
 
Concept Of Pricing, Affordability, Cost Recovery, And...
Concept Of Pricing, Affordability, Cost Recovery, And...Concept Of Pricing, Affordability, Cost Recovery, And...
Concept Of Pricing, Affordability, Cost Recovery, And...Jennifer Slattery
 
eUN Connection Newsletter (Oct. 10)
eUN Connection Newsletter (Oct. 10)eUN Connection Newsletter (Oct. 10)
eUN Connection Newsletter (Oct. 10)NathanWoolridge
 
Introducing Edgeryders
Introducing EdgerydersIntroducing Edgeryders
Introducing EdgerydersEdgeryders Lbg
 
Redefining Value, Ownership, and Exchange with the Sharing Economy
Redefining Value, Ownership, and Exchange with the Sharing EconomyRedefining Value, Ownership, and Exchange with the Sharing Economy
Redefining Value, Ownership, and Exchange with the Sharing EconomyChelsea Rustrum
 
Small Town, Sustainable Opportunities. Examining How the Transition Movement ...
Small Town, Sustainable Opportunities. Examining How the Transition Movement ...Small Town, Sustainable Opportunities. Examining How the Transition Movement ...
Small Town, Sustainable Opportunities. Examining How the Transition Movement ...oregonslidesharer
 
Planning for the Future of Business
Planning for the Future of BusinessPlanning for the Future of Business
Planning for the Future of BusinessDawn Weathersbee
 
Therainforestgsh280412 120615043444-phpapp01
Therainforestgsh280412 120615043444-phpapp01Therainforestgsh280412 120615043444-phpapp01
Therainforestgsh280412 120615043444-phpapp01Territorial Prealpe
 
2016.05 The Directors Chair
2016.05 The Directors Chair2016.05 The Directors Chair
2016.05 The Directors ChairAna José Varela
 
The Rainforest
The RainforestThe Rainforest
The Rainforestvwhwang
 
Anna Pollock Investing In Future Values
Anna Pollock Investing In Future ValuesAnna Pollock Investing In Future Values
Anna Pollock Investing In Future ValuesAnna Pollock
 
Human to Human: The New Imperative for Creative Sustainability
Human to Human: The New Imperative for Creative SustainabilityHuman to Human: The New Imperative for Creative Sustainability
Human to Human: The New Imperative for Creative SustainabilityArya Davachi
 
Grassroots grantmakers presentation for community matters in newport vermont
Grassroots grantmakers presentation for community matters in newport vermontGrassroots grantmakers presentation for community matters in newport vermont
Grassroots grantmakers presentation for community matters in newport vermontCommunityMatters
 
MSLGROUP Brochure 2012
MSLGROUP Brochure 2012MSLGROUP Brochure 2012
MSLGROUP Brochure 2012MSL
 
Years Best Non Traditional Advertising for 2013 from Contagious Magazine
Years Best Non Traditional Advertising for 2013 from Contagious MagazineYears Best Non Traditional Advertising for 2013 from Contagious Magazine
Years Best Non Traditional Advertising for 2013 from Contagious MagazineBrian Doyle
 

Similar to Ecosystem Thinking and the Vacation Rental Industry (20)

Moving from a Sharing Economy to a Shared Economy
Moving from a Sharing Economy to a Shared EconomyMoving from a Sharing Economy to a Shared Economy
Moving from a Sharing Economy to a Shared Economy
 
Values: how to bring values to life in your business
Values: how to bring values to life in your businessValues: how to bring values to life in your business
Values: how to bring values to life in your business
 
Concept Of Pricing, Affordability, Cost Recovery, And...
Concept Of Pricing, Affordability, Cost Recovery, And...Concept Of Pricing, Affordability, Cost Recovery, And...
Concept Of Pricing, Affordability, Cost Recovery, And...
 
eUN Connection Newsletter (Oct. 10)
eUN Connection Newsletter (Oct. 10)eUN Connection Newsletter (Oct. 10)
eUN Connection Newsletter (Oct. 10)
 
SSC2011_Mariia Zimmerman PPT
SSC2011_Mariia Zimmerman PPTSSC2011_Mariia Zimmerman PPT
SSC2011_Mariia Zimmerman PPT
 
Introducing Edgeryders
Introducing EdgerydersIntroducing Edgeryders
Introducing Edgeryders
 
Redefining Value, Ownership, and Exchange with the Sharing Economy
Redefining Value, Ownership, and Exchange with the Sharing EconomyRedefining Value, Ownership, and Exchange with the Sharing Economy
Redefining Value, Ownership, and Exchange with the Sharing Economy
 
Small Town, Sustainable Opportunities. Examining How the Transition Movement ...
Small Town, Sustainable Opportunities. Examining How the Transition Movement ...Small Town, Sustainable Opportunities. Examining How the Transition Movement ...
Small Town, Sustainable Opportunities. Examining How the Transition Movement ...
 
Planning for the Future of Business
Planning for the Future of BusinessPlanning for the Future of Business
Planning for the Future of Business
 
Therainforestgsh280412 120615043444-phpapp01
Therainforestgsh280412 120615043444-phpapp01Therainforestgsh280412 120615043444-phpapp01
Therainforestgsh280412 120615043444-phpapp01
 
Social Media Marketing 101
Social Media Marketing 101Social Media Marketing 101
Social Media Marketing 101
 
2016.05 The Directors Chair
2016.05 The Directors Chair2016.05 The Directors Chair
2016.05 The Directors Chair
 
The Rainforest
The RainforestThe Rainforest
The Rainforest
 
Anna Pollock Investing In Future Values
Anna Pollock Investing In Future ValuesAnna Pollock Investing In Future Values
Anna Pollock Investing In Future Values
 
Human to Human: The New Imperative for Creative Sustainability
Human to Human: The New Imperative for Creative SustainabilityHuman to Human: The New Imperative for Creative Sustainability
Human to Human: The New Imperative for Creative Sustainability
 
Grassroots grantmakers presentation for community matters in newport vermont
Grassroots grantmakers presentation for community matters in newport vermontGrassroots grantmakers presentation for community matters in newport vermont
Grassroots grantmakers presentation for community matters in newport vermont
 
MSLGROUP
MSLGROUPMSLGROUP
MSLGROUP
 
MSLGROUP Brochure 2012
MSLGROUP Brochure 2012MSLGROUP Brochure 2012
MSLGROUP Brochure 2012
 
MSLGROUP Brochure
MSLGROUP BrochureMSLGROUP Brochure
MSLGROUP Brochure
 
Years Best Non Traditional Advertising for 2013 from Contagious Magazine
Years Best Non Traditional Advertising for 2013 from Contagious MagazineYears Best Non Traditional Advertising for 2013 from Contagious Magazine
Years Best Non Traditional Advertising for 2013 from Contagious Magazine
 

More from Chris Heuer

Experience Design and your Customer's Journey
Experience Design and your Customer's JourneyExperience Design and your Customer's Journey
Experience Design and your Customer's JourneyChris Heuer
 
Serve the Market
Serve the MarketServe the Market
Serve the MarketChris Heuer
 
Serve The Market
Serve The MarketServe The Market
Serve The MarketChris Heuer
 
Social Cash Keynote
Social Cash KeynoteSocial Cash Keynote
Social Cash KeynoteChris Heuer
 
Towards a More Social Organization 2
Towards a More Social Organization 2Towards a More Social Organization 2
Towards a More Social Organization 2Chris Heuer
 
Social Media Principles II
Social Media Principles IISocial Media Principles II
Social Media Principles IIChris Heuer
 
Making the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the EnterpriseMaking the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the EnterpriseChris Heuer
 
Social Media Principles
Social Media PrinciplesSocial Media Principles
Social Media PrinciplesChris Heuer
 
State of Social Media Club
State of Social Media ClubState of Social Media Club
State of Social Media ClubChris Heuer
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?Chris Heuer
 
Hawaii, The Beautiful
Hawaii, The BeautifulHawaii, The Beautiful
Hawaii, The BeautifulChris Heuer
 
Social Media Principles
Social Media PrinciplesSocial Media Principles
Social Media PrinciplesChris Heuer
 
Conversations Aren't Marketing
Conversations Aren't MarketingConversations Aren't Marketing
Conversations Aren't MarketingChris Heuer
 
Social Media and Social Networking
Social Media and Social NetworkingSocial Media and Social Networking
Social Media and Social NetworkingChris Heuer
 
Chris Heuer Tagging Exercise
Chris Heuer Tagging ExerciseChris Heuer Tagging Exercise
Chris Heuer Tagging ExerciseChris Heuer
 
Transforming the Heart of Business: Making Love @ Work
Transforming the Heart of Business: Making Love @ WorkTransforming the Heart of Business: Making Love @ Work
Transforming the Heart of Business: Making Love @ WorkChris Heuer
 
Business is Personal (SoCon08)
Business is Personal (SoCon08)Business is Personal (SoCon08)
Business is Personal (SoCon08)Chris Heuer
 
Universal Search & Social Media
Universal Search & Social MediaUniversal Search & Social Media
Universal Search & Social MediaChris Heuer
 
The Social Media Playbook
The Social Media PlaybookThe Social Media Playbook
The Social Media PlaybookChris Heuer
 

More from Chris Heuer (19)

Experience Design and your Customer's Journey
Experience Design and your Customer's JourneyExperience Design and your Customer's Journey
Experience Design and your Customer's Journey
 
Serve the Market
Serve the MarketServe the Market
Serve the Market
 
Serve The Market
Serve The MarketServe The Market
Serve The Market
 
Social Cash Keynote
Social Cash KeynoteSocial Cash Keynote
Social Cash Keynote
 
Towards a More Social Organization 2
Towards a More Social Organization 2Towards a More Social Organization 2
Towards a More Social Organization 2
 
Social Media Principles II
Social Media Principles IISocial Media Principles II
Social Media Principles II
 
Making the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the EnterpriseMaking the Case: Selling Social Media Into and Within the Enterprise
Making the Case: Selling Social Media Into and Within the Enterprise
 
Social Media Principles
Social Media PrinciplesSocial Media Principles
Social Media Principles
 
State of Social Media Club
State of Social Media ClubState of Social Media Club
State of Social Media Club
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?
 
Hawaii, The Beautiful
Hawaii, The BeautifulHawaii, The Beautiful
Hawaii, The Beautiful
 
Social Media Principles
Social Media PrinciplesSocial Media Principles
Social Media Principles
 
Conversations Aren't Marketing
Conversations Aren't MarketingConversations Aren't Marketing
Conversations Aren't Marketing
 
Social Media and Social Networking
Social Media and Social NetworkingSocial Media and Social Networking
Social Media and Social Networking
 
Chris Heuer Tagging Exercise
Chris Heuer Tagging ExerciseChris Heuer Tagging Exercise
Chris Heuer Tagging Exercise
 
Transforming the Heart of Business: Making Love @ Work
Transforming the Heart of Business: Making Love @ WorkTransforming the Heart of Business: Making Love @ Work
Transforming the Heart of Business: Making Love @ Work
 
Business is Personal (SoCon08)
Business is Personal (SoCon08)Business is Personal (SoCon08)
Business is Personal (SoCon08)
 
Universal Search & Social Media
Universal Search & Social MediaUniversal Search & Social Media
Universal Search & Social Media
 
The Social Media Playbook
The Social Media PlaybookThe Social Media Playbook
The Social Media Playbook
 

Recently uploaded

TriStar Gold Corporate Presentation February 2024
TriStar Gold Corporate Presentation February 2024TriStar Gold Corporate Presentation February 2024
TriStar Gold Corporate Presentation February 2024Adnet Communications
 
Lucas Ernesto Chacon-Ruiz Personal Brand
Lucas Ernesto Chacon-Ruiz Personal BrandLucas Ernesto Chacon-Ruiz Personal Brand
Lucas Ernesto Chacon-Ruiz Personal Brandlchacon2023
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdfBloomerang
 
Master SlideDeck Research Showcase 2024.pdf
Master SlideDeck Research Showcase 2024.pdfMaster SlideDeck Research Showcase 2024.pdf
Master SlideDeck Research Showcase 2024.pdfenterpriseresearchcentre
 
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...MiMOiQ1
 
Busse_Sean_MB_PB1_2024-FEBajefvchuaevv.pdf
Busse_Sean_MB_PB1_2024-FEBajefvchuaevv.pdfBusse_Sean_MB_PB1_2024-FEBajefvchuaevv.pdf
Busse_Sean_MB_PB1_2024-FEBajefvchuaevv.pdfdabusboy5246
 
IT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventIT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventInbay UK
 
ERC manifesto for small business growth and productivity - Vicki Belt
ERC manifesto for small business growth and productivity - Vicki BeltERC manifesto for small business growth and productivity - Vicki Belt
ERC manifesto for small business growth and productivity - Vicki Beltenterpriseresearchcentre
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdfsubarnamostafa1
 
January’s Producer Price Index increases to 4.7%
January’s Producer Price Index increases to 4.7%January’s Producer Price Index increases to 4.7%
January’s Producer Price Index increases to 4.7%SABC News
 
Suau, Lucas Project and portfolio 1 assigment 1 February 12,2024.pdf
Suau, Lucas Project and portfolio 1 assigment 1 February 12,2024.pdfSuau, Lucas Project and portfolio 1 assigment 1 February 12,2024.pdf
Suau, Lucas Project and portfolio 1 assigment 1 February 12,2024.pdfluxsuau
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYNeil Kimberley
 
Entrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentEntrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentVisionPublisher
 
Workplace mental health in England, Ireland and Sweden – a comparative study ...
Workplace mental health in England, Ireland and Sweden – a comparative study ...Workplace mental health in England, Ireland and Sweden – a comparative study ...
Workplace mental health in England, Ireland and Sweden – a comparative study ...enterpriseresearchcentre
 
The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...Hamed Mehrzadegan
 
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang
 
TriStar Gold Corporate Presentation Updated February 2024
TriStar Gold Corporate Presentation Updated February 2024TriStar Gold Corporate Presentation Updated February 2024
TriStar Gold Corporate Presentation Updated February 2024Adnet Communications
 
EAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfEAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfDarryl_Carr
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...TalentView
 
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysYour Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysAggregage
 

Recently uploaded (20)

TriStar Gold Corporate Presentation February 2024
TriStar Gold Corporate Presentation February 2024TriStar Gold Corporate Presentation February 2024
TriStar Gold Corporate Presentation February 2024
 
Lucas Ernesto Chacon-Ruiz Personal Brand
Lucas Ernesto Chacon-Ruiz Personal BrandLucas Ernesto Chacon-Ruiz Personal Brand
Lucas Ernesto Chacon-Ruiz Personal Brand
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf
 
Master SlideDeck Research Showcase 2024.pdf
Master SlideDeck Research Showcase 2024.pdfMaster SlideDeck Research Showcase 2024.pdf
Master SlideDeck Research Showcase 2024.pdf
 
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
 
Busse_Sean_MB_PB1_2024-FEBajefvchuaevv.pdf
Busse_Sean_MB_PB1_2024-FEBajefvchuaevv.pdfBusse_Sean_MB_PB1_2024-FEBajefvchuaevv.pdf
Busse_Sean_MB_PB1_2024-FEBajefvchuaevv.pdf
 
IT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - EventIT Nation Evolve event 2024 - Quarter 1 - Event
IT Nation Evolve event 2024 - Quarter 1 - Event
 
ERC manifesto for small business growth and productivity - Vicki Belt
ERC manifesto for small business growth and productivity - Vicki BeltERC manifesto for small business growth and productivity - Vicki Belt
ERC manifesto for small business growth and productivity - Vicki Belt
 
FICCI Monthly Bulletin February 2024.pdf
FICCI  Monthly Bulletin February 2024.pdfFICCI  Monthly Bulletin February 2024.pdf
FICCI Monthly Bulletin February 2024.pdf
 
January’s Producer Price Index increases to 4.7%
January’s Producer Price Index increases to 4.7%January’s Producer Price Index increases to 4.7%
January’s Producer Price Index increases to 4.7%
 
Suau, Lucas Project and portfolio 1 assigment 1 February 12,2024.pdf
Suau, Lucas Project and portfolio 1 assigment 1 February 12,2024.pdfSuau, Lucas Project and portfolio 1 assigment 1 February 12,2024.pdf
Suau, Lucas Project and portfolio 1 assigment 1 February 12,2024.pdf
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNY
 
Entrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior DevelopmentEntrepreneurship Skills, Attitude & Behavior Development
Entrepreneurship Skills, Attitude & Behavior Development
 
Workplace mental health in England, Ireland and Sweden – a comparative study ...
Workplace mental health in England, Ireland and Sweden – a comparative study ...Workplace mental health in England, Ireland and Sweden – a comparative study ...
Workplace mental health in England, Ireland and Sweden – a comparative study ...
 
The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...
 
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdfBloomerang - Get More Major Gifts From Donors Already Around You.pdf
Bloomerang - Get More Major Gifts From Donors Already Around You.pdf
 
TriStar Gold Corporate Presentation Updated February 2024
TriStar Gold Corporate Presentation Updated February 2024TriStar Gold Corporate Presentation Updated February 2024
TriStar Gold Corporate Presentation Updated February 2024
 
EAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfEAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdf
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
 
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysYour Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
 

Ecosystem Thinking and the Vacation Rental Industry

  • 1. Ecosystem Thinking & The VR Industry VR Pro Day, Hawaii December 8, 2016 by Chris Heuer
  • 2. In Digital, Connected World, Intention Matters ‘OHANA— Those who are family, and those you 
 choose to call your family. As a value, ‘Ohana is a human circle of 
 complete Aloha.
  • 3. My Family: Then and now…
  • 6. Ecosystem Thinking Co-creating shared value for the world by empathetically approaching all stakeholder relationships with positive intentions that go beyond concern for the transaction.
  • 7. Ecosystem: Traditional Definition “The word was coined in the 1930s by British botanist Arthur Tansley to refer to a localized community of living organisms interacting with each other and their particular environment of air, water, mineral soil, and other elements. These organisms influence each other, and their terrain; they compete and collaborate, share and create resources, and coevolve; and they are inevitably subject to external disruptions, to which they adapt together.” — Business Ecosystems Come of Age. Deloitte University Press, 2015
  • 8. Ecosystem: Modern Business Definition “Successful businesses are those that evolve rapidly and effectively. Yet 
 innovative businesses can't evolve in a vacuum. They must attract resources of all sorts, drawing in capital, partners, suppliers, and customers to create cooperative networks. . . . I suggest that a company 
 be viewed not as a member of a single industry but as part of a business
 ecosystem that crosses a variety of industries. In a business ecosystem, companies co-evolve capabilities around a new innovation: They work cooperatively and competitively to support new products, satisfy 
 customer needs, and eventually incorporate the next round of innovations.” — James Moore - 1993 Harvard Business Review article
  • 9. The Vacation Rental Ecosystem Marketplaces: HomeAway & VRBO Service Providers • Real Estate Professionals • Construction / Contractors • Insurance • Cleaning Companies • Photographers • Marketing Agents • Lawyers • Accountants Partners • Property Owners • Property Managers • Property Management Companies • Software Vendors Media • Journalists • Media Producers • Travel Media • Analysts Civic Sector • Travelers • The Local Economy • Local/State/Federal Government • Tourism Boards • Neighbors • HOA's • Garbage / Utilities …and also includes?
  • 10. “There is no spoon.”
  • 13. Behavior = Knowledge Personaƒ Formula for Customer / Stakeholder Success
  • 14. Crafting Authentic Personas, Planing the Journey
  • 15. Balance harmony, fishes eating one another, predator over fishing Co-existing in Harmony
  • 16. Taking the Long Term View
  • 17. With the rise of digital media, knowledge is
 free, though diplomas
 are not…
  • 18. Getting Things Right is Now the Price of Admission
  • 19. Give a Hand-Up to Those Who Follow
  • 20. Growth oriented mindset, beneficial to all
  • 25. Markets Are Experiences as much as Transactions
  • 26. • Trust • Insights • Attention • Data • Stories • Labor • More $ in, less $ out • Loyalty Markets Are Ecosystems Based on the Flow of Value
  • 27. The Real Time, On Demand Economy
  • 28. The Quickest to Adapt Wins
  • 29. A successful ecosystem
 is one that is intentionally designed for Alignment, Agility and Accountability.
  • 32. What is Ecosystem Thinking? Co-creating shared value with and for all stakeholders, helping 
 each to achieve their full potential.
 
 You are better off, if everyone is better off. We are all connected.
  • 33. What can you do to support a healthy VR Ecosystem?
  • 35. Think of our industry as an 
 ecosystem, don't pollute it, 
 nurture it with us and it may 
 grow as beautiful and lush
 as the islands of Hawaii.