Towards a More Social Organization 2

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This is a great outline of a deeper story, in fact, it might just be a chapter in my book. Wish I had more time to talk to all of it here in Stockholm, but am so thankful for the opportunity to focus on answering these key questions and getting this outline done. More information on this will be appearing on http://servethemarket.com/ in a month.

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  • Chris, great job. As I went through it I was struck at how much this same perspective applies to community change initiatives like those done by coalitions and prevention provider networks working in environmental (meaning social/physical/built) change. Really great job giving voice to changing conditions - thx for posting/sharing.
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Towards a More Social Organization 2

  1. Towards a More Social Organization How Social Media is Changing Our Notion of Business and What Management Must Do Chris Heuer Founder, Social Media Club Creative Catalyst, AdHocnium Friday, May 8, 2009
  2. Making an organization more social is not just a thing to do, it's a way to be Disruptive Media Conference Friday, May 8, 2009
  3. What is Wrong with Management Today? Disruptive Media Conference Friday, May 8, 2009
  4. What is Wrong with Management Today? • Developed for an economy of scarcity Disruptive Media Conference Friday, May 8, 2009
  5. What is Wrong with Management Today? • Developed for an economy of scarcity • Based on the grand illusion of the egoic mind, that we can control everything Disruptive Media Conference Friday, May 8, 2009
  6. What is Wrong with Management Today? • Developed for an economy of scarcity • Based on the grand illusion of the egoic mind, that we can control everything • Centralizes all decision making and strategic thinking Disruptive Media Conference Friday, May 8, 2009
  7. What is Wrong with Management Today? • Developed for an economy of scarcity • Based on the grand illusion of the egoic mind, that we can control everything • Centralizes all decision making and strategic thinking • Not enough people thinking holistically about the business Disruptive Media Conference Friday, May 8, 2009
  8. We are in the Social Economy Disruptive Media Conference Friday, May 8, 2009
  9. We are in the Social Economy • Social Media isnt a noun, it's a verb, its what we do with it - socializing media, socializing through media. Disruptive Media Conference Friday, May 8, 2009
  10. We are in the Social Economy • Social Media isnt a noun, it's a verb, its what we do with it - socializing media, socializing through media. • Its About Connections Disruptive Media Conference Friday, May 8, 2009
  11. We are in the Social Economy • Social Media isnt a noun, it's a verb, its what we do with it - socializing media, socializing through media. • Its About Connections • Its About Communications Disruptive Media Conference Friday, May 8, 2009
  12. We are in the Social Economy • Social Media isnt a noun, it's a verb, its what we do with it - socializing media, socializing through media. • Its About Connections • Its About Communications • Its About Collaboration Disruptive Media Conference Friday, May 8, 2009
  13. We are in the Social Economy • Social Media isnt a noun, it's a verb, its what we do with it - socializing media, socializing through media. • Its About Connections • Its About Communications • Its About Collaboration • Context is King, Content sets Context Disruptive Media Conference Friday, May 8, 2009
  14. It's not just what you know, but who you know Disruptive Media Conference Friday, May 8, 2009
  15. quot;Increasingly our ability to do well in our social networks will determine our ability to do well in our professional networks.quot; John Hagel Disruptive Media Conference Friday, May 8, 2009
  16. Markets are often thought of as the place, but in reality it's the people. Markets set a context for our social interactions. Disruptive Media Conference Friday, May 8, 2009
  17. Market = Community Disruptive Media Conference Friday, May 8, 2009
  18. Community = People Disruptive Media Conference Friday, May 8, 2009
  19. Connected People = Eficient Markets Disruptive Media Conference Friday, May 8, 2009
  20. What to Do Disruptive Media Conference Friday, May 8, 2009
  21. Disruptive Media Conference Friday, May 8, 2009
  22. • Create the Context for Success Disruptive Media Conference Friday, May 8, 2009
  23. • Create the Context for Success • Become a Learning Organization Disruptive Media Conference Friday, May 8, 2009
  24. • Create the Context for Success • Become a Learning Organization • Empower the Edglings, Create a Hub Disruptive Media Conference Friday, May 8, 2009
  25. • Create the Context for Success • Become a Learning Organization • Empower the Edglings, Create a Hub • Distribute Decision Making Disruptive Media Conference Friday, May 8, 2009
  26. So What's a Senior Manager To Do Disruptive Media Conference 13 Friday, May 8, 2009
  27. Do You Manage Risks? Disruptive Media Conference Friday, May 8, 2009
  28. Or do you pursue opportunities? Disruptive Media Conference Friday, May 8, 2009
  29. Who runs the organization? Disruptive Media Conference Friday, May 8, 2009
  30. THE LAWYERS! Disruptive Media Conference Friday, May 8, 2009
  31. THE IT GROUP! Disruptive Media Conference Friday, May 8, 2009
  32. NO NO NO NO Disruptive Media Conference Friday, May 8, 2009
  33. NO NO NO NO • They are supposed to support the business, but in many companies they are managing it, constraining its growth Disruptive Media Conference Friday, May 8, 2009
  34. NO NO NO NO • They are supposed to support the business, but in many companies they are managing it, constraining its growth • Feeding their own egos instead of the organization's health Disruptive Media Conference Friday, May 8, 2009
  35. We all do! Disruptive Media Conference Friday, May 8, 2009
  36. We all do! • If the World is flat, our organizations better be too! Disruptive Media Conference Friday, May 8, 2009
  37. We all do! • If the World is flat, our organizations better be too! • If you want to get things done, dont go to the boss, go to Suzy. Disruptive Media Conference Friday, May 8, 2009
  38. As Institutions Fade in Importance, The Power is in the Hands of the People Disruptive Media Conference Friday, May 8, 2009
  39. Social Organizations are Soulful Organizations Disruptive Media Conference Friday, May 8, 2009
  40. It's the People, Stupid. Disruptive Media Conference Friday, May 8, 2009
  41. Success in the modern, knowledge driven economy is determined by the ability of smart people to get along and work towards a common goal. Disruptive Media Conference Friday, May 8, 2009
  42. The Conflict Between IT and Marketing is Costing Your Business In Immeasurable Ways. It has cost us all trillions of euros (and about 1.35x that amount of dollars) Disruptive Media Conference Friday, May 8, 2009
  43. So Where Do We Begin? Disruptive Media Conference Friday, May 8, 2009
  44. Answer the Question What Business Are You Really In? Disruptive Media Conference Friday, May 8, 2009
  45. Answer the Question What Business Are You Really In? • Do you sell drills? Disruptive Media Conference Friday, May 8, 2009
  46. Answer the Question What Business Are You Really In? • Do you sell drills? • Do you sell food? Disruptive Media Conference Friday, May 8, 2009
  47. Answer the Question What Business Are You Really In? • Do you sell drills? • Do you sell food? • Do you sell advertisements? Disruptive Media Conference Friday, May 8, 2009
  48. How can you set Social Media Strategy when most people in the company don't know the business strategy? SEEK CLARITY FOR ALL EMPLOYEES Disruptive Media Conference Friday, May 8, 2009
  49. 42 Disruptive Media Conference Friday, May 8, 2009
  50. Our Ultimate Answer to Ultimate Question... Disruptive Media Conference Friday, May 8, 2009
  51. Serve the Market Disruptive Media Conference 31 Friday, May 8, 2009
  52. Disruptive Media Conference Friday, May 8, 2009
  53. • For too long companies have been serving the stock market, when the shareholders often times aren't really even a part of the market, but are instead gamblers placing bets. Disruptive Media Conference Friday, May 8, 2009
  54. • For too long companies have been serving the stock market, when the shareholders often times aren't really even a part of the market, but are instead gamblers placing bets. • The Market is More then Just Your Potential Customers Disruptive Media Conference Friday, May 8, 2009
  55. The 5 MC's Disruptive Media Conference Friday, May 8, 2009
  56. Make Meaning Disruptive Media Conference Friday, May 8, 2009
  57. Make Meaning • Context Disruptive Media Conference Friday, May 8, 2009
  58. Make Media Disruptive Media Conference Friday, May 8, 2009
  59. Make Media • Communications Disruptive Media Conference Friday, May 8, 2009
  60. Market Conversation Disruptive Media Conference Friday, May 8, 2009
  61. Market Conversation • Connections Disruptive Media Conference Friday, May 8, 2009
  62. Look in the Mirror Disruptive Media Conference Friday, May 8, 2009
  63. Look in the Mirror • Community Disruptive Media Conference Friday, May 8, 2009
  64. Mash It Up Disruptive Media Conference Friday, May 8, 2009
  65. Mash It Up • Collaboration Disruptive Media Conference Friday, May 8, 2009
  66. But my Senior Managers Don't quot;Get Itquot; and Probably Disruptive Media Conference Friday, May 8, 2009
  67. But my Senior Managers Don't quot;Get Itquot; and Probably • Old White Guy Syndrome Disruptive Media Conference Friday, May 8, 2009
  68. But my Senior Managers Don't quot;Get Itquot; and Probably • Old White Guy Syndrome • Young Person Syndrome Disruptive Media Conference Friday, May 8, 2009
  69. But my Senior Managers Don't quot;Get Itquot; and Probably • Old White Guy Syndrome • Young Person Syndrome • Meet in the Middle? Disruptive Media Conference Friday, May 8, 2009
  70. New To Do List Disruptive Media Conference Friday, May 8, 2009
  71. Return to Basics Disruptive Media Conference Friday, May 8, 2009
  72. Build Great Products Disruptive Media Conference Friday, May 8, 2009
  73. ASK BETTER QUESTIONS!!!!!! Disruptive Media Conference Friday, May 8, 2009
  74. Become a Learning Organization Disruptive Media Conference Friday, May 8, 2009
  75. Break Down the Silos Disruptive Media Conference Friday, May 8, 2009
  76. Fail Faster Disruptive Media Conference Friday, May 8, 2009
  77. Return to Real Marketing Disruptive Media Conference Friday, May 8, 2009
  78. Go to Where the People Are Disruptive Media Conference Friday, May 8, 2009
  79. Pursue Prosperity First, Profits Second Disruptive Media Conference Friday, May 8, 2009
  80. Measure What Matters Disruptive Media Conference Friday, May 8, 2009
  81. Surf The Groundswell Disruptive Media Conference Friday, May 8, 2009
  82. Be Proactive, Not Reactive Disruptive Media Conference Friday, May 8, 2009
  83. Convene the Conversation Disruptive Media Conference Friday, May 8, 2009
  84. Empower Employees To Tell Your Story Disruptive Media Conference Friday, May 8, 2009
  85. Empower Customers to Tell Your Story Disruptive Media Conference Friday, May 8, 2009
  86. New To Don't List Disruptive Media Conference Friday, May 8, 2009
  87. Don't Force the Reality on the Ground to Look Like Your Map Disruptive Media Conference Friday, May 8, 2009
  88. Stop Investing Only to the Point of Sale Disruptive Media Conference Friday, May 8, 2009
  89. Avoid the Zone of Mediocrity Disruptive Media Conference Friday, May 8, 2009
  90. Stop Selling and Start Helping People Buy Disruptive Media Conference Friday, May 8, 2009
  91. Great products aren’t sold, they’re bought “Advertising is the tax you pay for mediocre products.” - Peter Hirshberg Partner, The Conversation Group photo by chris heuer Friday, May 8, 2009
  92. The Social Media Playbook Disruptive Media Conference Friday, May 8, 2009
  93. The Social Media Playbook • Look Disruptive Media Conference Friday, May 8, 2009
  94. The Social Media Playbook • Look • Listen Disruptive Media Conference Friday, May 8, 2009
  95. The Social Media Playbook • Look • Listen • Learn Disruptive Media Conference Friday, May 8, 2009
  96. The Social Media Playbook • Look • Listen • Learn • Respond Disruptive Media Conference Friday, May 8, 2009
  97. The Social Media Playbook • Look • Listen • Learn • Respond • Participate Disruptive Media Conference Friday, May 8, 2009
  98. The Social Media Playbook • Look • Listen • Learn • Respond • Participate • Lead Disruptive Media Conference Friday, May 8, 2009
  99. Build Relationships Disruptive Media Conference Friday, May 8, 2009
  100. Build Understanding Disruptive Media Conference Friday, May 8, 2009
  101. Build Trust Disruptive Media Conference Friday, May 8, 2009
  102. Market Intimacy Leads to Market Eficiency Disruptive Media Conference Friday, May 8, 2009
  103. You Don't Own The Brand, The Brand Owns You Disruptive Media Conference Friday, May 8, 2009
  104. We now share control with our customers and all of our employees Disruptive Media Conference Friday, May 8, 2009
  105. Alignment of Personal Passions with Organizational Purpose leads to Performance and Profit Disruptive Media Conference Friday, May 8, 2009
  106. Stop trying to manage people, ideas and resources and start connecting them with positive intentions and a sense of higher purpose Disruptive Media Conference Friday, May 8, 2009
  107. quot;All organizations used to be community service organizations.quot; Craig Newmark Disruptive Media Conference Friday, May 8, 2009
  108. How are you serving the community? How are you serving your market? Disruptive Media Conference Friday, May 8, 2009
  109. Chris
Heuer chrisheuer.com adhocnium.com twi0er.com/chrisheuer flickr.com/chrisheuer delicious.com/chrisheuer socialmediaclub.org chris@socialmediaclub.org
 m.408.834.0884 Friday, May 8, 2009

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