Social Media and Social Networking

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This is a great introductory presentation on the use of social media and social networking for PR professionals. I delivered this to the PRSA San Francisco Chapter on the morning of June 26, 2008.

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Social Media and Social Networking

  1. 1. Buzz Generation, Guerilla Marketing and Branding via Social Media and Social Networking Chris Heuer Partner, The Conversation Group Founder, Social Media Club
  2. 2. photo by bre pettis How all these new media terms work and what they mean?
  3. 3. photo by bre pettis How all these new media terms work and what they mean? • Social Network Marketing
  4. 4. photo by bre pettis How all these new media terms work and what they mean? • Social Network Marketing • Search Engine Optimization (SEO)
  5. 5. photo by bre pettis How all these new media terms work and what they mean? • Social Network Marketing • Search Engine Optimization (SEO) • Social Media Optimization (SMO) BONUS!

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