Brainstorming Concepts and Planning Chris Bernard, User Experience Evangelist, Microsoft This presentation is a collection of techniques I use for brainstorming sessions. Brainstorming is often misunderstood or used ineffectively. Hopefully you’ll find some of these concepts helpful. The are techniques I been taught at the Institute of Design and have refined in my work at IBM and at Microsoft. It’s a great starting point for understanding how brainstorming can work for you. February 2008
Another way to think of brainstorming is to understand what it’s not and how it differs from something we do often in our day to day jobs— programmed thinking.
Programmed thinking is using a structured or logical framework to create a product, system or service. GS Method, general project management, information design, and quantitative and morphological analysis all represent programmed thinking.
Lateral thinking is about jumping outside of traditional patterns that we use to solve problems.
Brainstorming is different from the structural process that we often use on projects, but both methods have a time and place in our toolkit when used correctly.
Brainstorming Concepts 06/01/09 Source: James Manktelow, Edward de Bono
Lateral thinking leads to breakthrough discoveries and innovation that can’t be derived from solving the same problem the same way, it’s the difference between developing incremental innovations versus breakthrough innovations.
Breakthrough innovations, and our competency in practicing techniques that can provide them enhances our ability to provide value to customers.
Brainstorming Concepts 06/01/09 Source: James Manktelow